Last month McKinney and client DuPont Corian Design unveiled a new app—the Moodboard Maker--intended to help the firm’s designers and customers collaborate quickly and efficiently.
Now the companies are bringing the design tool to New York’s Grand Central Terminal in the form of an interactive exhibit to let thousands of passersby check it out for themselves.
The exhibit will be at the Terminal Aug. 1-2 (8 a.m.-8 p.m. ET).
An estimated 750,000 people pass through the transit hub daily. In addition to that potential audience, the firms are linking the exhibit to social media so that users everywhere can create their own Moodboards that may appear on display in GST.
A live stream of the exhibit can be accessed via the #corianmoodboardmaker hashtag on Facebook, Pinterest, Twitter, Instagram and WeChat.