Campaign focuses on small, independent brewers as opposed to "craft" brands masquerading as small, but actually owned by conglomerates.
Ulta Beauty's new "The Possibilities Are Beautiful" serves as the next chapter in the retailer’s effort to redefine what is considered attractive while simultaneously raising brand awareness. The creative, developed with McCann New York, features people from a spectrum of age groups, ethnicities, body types and gender identities, derived from what the agency calls "casting with meaning." A TV ad, to that end, features a rotating lineup of people in various situations intermixed with empowering messages, all set the Alessia Cara's "Scars To Your Beautiful" song. “Over the last few years we’ve been on a journey to establish our ...
Fantasy sports game provider FanDuel is introducing an omnichannel campaign focusing more on new features and game modes.
The creative, from Decoded Advertising, shows real students to suggest how an idea progresses from its beginnings in a notebook to the broader community.
T. Rowe Price's new ad campaign explains how analysts pick companies to invest in -- and how that process brings value to clients.
New social campaign was designed to reverse what Miss America Organization contends are misguided stereotypes about the competition.
Ashley and agency Empower transformed a New York penthouse with 130 pieces of furniture paired with 300 accessories to showcase the line's rustic aesthetic.
David&Goliath (D&G) is lending its talents pro bono to support the U.S. Forest Service's (USFS) new Ad Council campaign that encourages parents of tweens to visit its parks. The centerpiece of the project is the :60 "Discover the Unsearchable" spot where a daughter asks her smartphone about trees before her father takes her into nature, while she continues posing questions like whether clouds take naps or if birds can draw pictures. “Technology has given our children so many opportunities for education and exploration,” says Lisa Sherman, president and CEO, Ad Council. “But we hope this campaign will remind families of ...
Advertising agency BooneOakley wanted to impress their new client, artisanal bakery Dukes Bread, by attempting to literally bake headlines of poster ads into the client’s bread. It did not start out well at all. As part of the creative concept for "Baked In," agency art director Laura Beebe used a paper stencil of the headlines to apply a dusting of flour to the unbaked loaves’ tops before placing them in the oven. Alas, the baked-in headlines were not sharply enough defined for the poster-sized finals. The second attempt tried dusting the flour through the paper stencil, but this time onto ...
When its campaign wraps, the vinyl billboards will be transformed into products available for purchase.