Boston's alternative rock station, 88.9 WERS, is unveiling its new tagline, "Uncommon Radio,” developed with a team of creative and media freelancers led by Peter Alemian of PinSeeker Consulting, who served as strategy lead on the project. The accompanying campaign is the first paid advertising effort for the Emerson College-run music station. The creative is designed to illuminate the common thread between groupings of artists on billboards, online and outdoor in the Boston market. The messages include “Kings of Leon / Queens of the Stone Age / Prince” and “FUN / XTC / NIRVANA.” The campaign runs on billboards and ...
"A Little Taste of Big Adventure" spots run on broadcast and cable in local markets as well as on social channels. The campaign also includes radio ads.
TV spots will air in select markets and videos will run on cable, OTT, pre-roll and paid social. Print ads will also run in various lifestyle publications.
The campaign includes 60-, 30- and 15-second videos as well as digital advertising, social media, PR, influencer engagement and community engagement.
The event will be shared and broadcast globally through Malibu's digital channels through September with updated content dropping throughout the summer.
The campaign is being supported through social media channels, and integrated with select media partners and Illy brand experiences.
The campaign includes TV, radio, print, out-of-home, and digital PSAs that direct women to KnowYourGirls.org.
The spot demonstrates what can go wrong when you can't trust the battery power inside your new smart door lock.
The "Doodle Method" campaign is an original scripted six-episode series that follows a quirky life coach, Lindsay Conner, in her quest to help people.
The new logo, brand and name will be used to promote the brand to tour operators, consumers and the media across seven key overseas markets.