• It's The 'PIT's: Shatner's Blockchain Ad
    As many are still confused about blockchain technology, Blockchain.com is using William Shatner to humorously raise awareness about the platform's The PIT crypto exchange.  The digital “Don’t get held up. Level up in The PIT” creative, developed by Blockchain's  creative agency Oberland, shows the would-be robber Shatner and an accomplice attempting to rob a bank to get cash. After tellers and other hostages inform them that a better way to acquire money is through The PIT, Shatner and his partner share their past frustrations trading bitcoin. The clip ends with the teller recognizing "Bill" from her spin class. Sample the ...
  • New Dunkin' Pumpkin Latte Campaign
    Dunkin' is already thinking Halloween and jack-o-lanterns to raise awareness for its new Cinnamon Sugar Pumpkin Signature latte.
  • The NFL's New Trash-Talking Campaign
    The "We're All Rivals Here" creative features passionate fans filmed simultaneously to enable them to trash-talk each other in real time.
  • New Legal Sea Foods Ads Play Up Pot's Legal Status In MA
    Boston's Legal Sea Foods is leveraging the Legal in its name by celebrating the legality of recreational marijuana in Massachusetts. Although the restaurant will not be adding any type of new “herb” to its seafood, it is doing the next best thing (it hopes) by capitalizing on the legal connection.   The "Welcome to Legal" creative, developed by Devito/Verdi, introduces a very trippy, psychedelic vibe with schools of fish intermixed with groovy graphic designs.  TV spots referencing “4:20” cannabis cultural slang will air at that time of day, whereas versions without the 4:20 reference will air at other times throughout ...
  • Green Cars Will Be The New Normal (Someday)
    Electrify America is comparing zero-emission vehicles (ZEV) with other "new technologies" such as cell phones and smart watches, that may have seemed weird at first but are normal now. One spot in a new campaign opens with a woman explaining email during a TV segment before showing a modern family using a ZEV at a grocery store. The "Normal Now" campaign, developed with agency Eleven, includes  :15 online videos, GIFs and ads on platforms ranging from streaming TV to social media. The content is also available via the website www.NormalNow.com.
  • World Surf League 'Glows 'For Coral Reef Initiative
    WSL is participating in the Glowing Glowing Gone campaign that highlights the global danger signaled by fluorescing corals.
  • Move Over Disney, Visit Anaheim Builds Character Portfolio
    Visit Anaheim is leveraging one of its most notable tourism draws — theme parks — to introduce eight new "characters" as part of the travel group's ongoing Uncommon Characters campaign. Visit Anaheim has introduced a total of 15 characters since the campaign’s introduction in 2018.  Each character, developed with San Diego-based advertising agency, Greenhaus, showcases a person one might encounter in Anaheim under titles such as Titan of Trails to illustrate biking opportunities and La Seniorita de Center City to represent Anaheim's Hispanic heritage. The media strategy is similarly based on intended audience. While most are addressed via digital ...
  • 'Shirley' Supports SureSale In New Ad Campaign
    The creative, developed with agency Zimmerman Advertising, features a "relatable" millennial woman explaining the company's services.
  • Direct Auto Campaign Features Wayward Celebs, Second Chances
    Tonya Harding admits past mistakes and notes how the company saw past that in making her a spokesperson.
  • Lotto Campaign Creates Hydro Race Fantasy
    Washington Lottery and agency Wunderman Thompson Seattle are using Twitter messages as inspiration for the client’s ongoing “Department of Imagination” campaign that invites people to submit their lottery-funded fantasies.  For this execution based on the statement “If I won, I’d watch the hydro race underwater," the agency's production team worked with Seafair Festival organizers to build an underwater camera to serve as a “submarine” with a 360 Camera to livestream a boat race, underwater, on Facebook. Have a look here. The event, which aired Aug. 3-4, was promoted ahead of time on via paid social media. The team also ...
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