• New Campaign To Combat Antisemitism Launched In New York
    In the wake of a series of attacks on Jews across the U.S., JewBelong, a nonprofit dedicated to explaining Jewish traditions to gentiles has launched a new campaign to combat antisemitism in New York. The OOH campaign, dubbed “JewBelong or JewBeGone,” is scheduled to run through July in high-traffic locations, including PATH commuter trains and Times Square. The launch ad, running on 750 billboards and posters in Manhattan reads: “Here’s an idea: Let’s ask everyone who’s wondering if antisemitism is real to wear a yarmulke for a week and then report back.”   According to the …
  • Uno Pizzeria & Grill Humorously Celebrates Getting Back To Normal
    The new campaign, created with agency Connelly Partners, humorously tells the story of one couple's return to "date night."
  • Atlantic New York Devises Campaign For Black America Refund
    On the 100-year anniversary of the Tulsa Massacre, when a violent white mob burned 35 thriving community blocks known as “Black Wall Street” to the ground and killed hundreds of Black people, advocacy group #BreatheWithMe Revolution has announced the Black America Refund and an ad campaign to encourage donations to the fund, which will support black families and communities in need. The campaign has been developed by Atlantic New York, recently founded by agency veterans João Coutinho and Marco Pupo. The anchor film for the campaign can seen here. “We say fuck racism. Period,” says Leigh Blake, cofounder of …
  • Renault's 'Hybrid By Nature' Campaign
    The anchor film focuses on the "hybrid" nature of humans, with feelings and passions that are often different and contradictory.
  • Big Lots Breaks First Campaign From New Agency Tombras
    The campaign stars actress -- and real-life Big Lots enthusiast -- Retta, from NBC's "Good Girls" and "Parks and Recreation."
  • Ed-Tech Platform Newsela Launches 'Learning Found' Campaign
    With children's learning in the spotlight given the pandemic, educational tech platform Newsela is launching its first-ever campaign tackling learning loss.
  • Google, Global Citizen, FCB, 360i Team To Fight Climate Change
    The creative shows a photograph of a house and its surroundings being burned down by a wildfire.
  • DDB Brand Refresh Includes Billboard In Sheep Country
    DDB Worldwide's updated branding includes a billboard running in one of the least expected places imaginable: a sheep farm in Garston, New Zealand.
  • Georgia's New Recovery Tourism Marketing Campaign
    The campaign highlights a mix of city, coastal, and small-town destinations throughout the state, with active calls to travelers to get out and explore.
  • Goldfish, Frank's RedHot Promote 'Hot' New Cracker With AR Activation
    Goldfish and hot sauce brand Frank’s RedHot  are teaming up for the new Goldfish Frank’s RedHot crackers and promoting the new product (hitting shelves later this month) with an AR activation to “raise the heat.”The project, developed with the Goldfish team and VMLY&R first teased fans with a new mystery flavor after Goldfish learned “Hot” is the #1 most requested option. The brand has received more than 35,000 direct messages requesting that flavor.The AR activation grants 250 people an invitation to receive this new variety before the formal launch. Participants go to @GoldfishSmiles Instagram story to unlock and use …
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