• OneSight Embarks On 'Victory' Campaign
    Advocacy group OneSight is partnering with creative agency Truth Collective and media partner Canvas Worldwide for a campaign to raise awareness and financial support for a project that provides glasses to those in need. The "Victory is in Sight" video highlights how OneSight helps people realize their potential with a pair of glasses. The video - set to upbeat music – explains how a pair of glasses can combat poverty, help deter illiteracy and other good things. The 30-second video runs in cinemas and online along with four 15-second 'Personal Victory' videos. There is also print, display, and ...
  • Dashing In The Car: Big Lots Gets Real For The Holidays
    Big Lots is pivoting away from the typical holiday spot that paints an aspirational and often times unattainable holiday image to embrace perfectly imperfect moments of joy and togetherness. Developed with O’Keefe Reinhard & Paul (OKRP), the creative features customers celebrating the holidays while singing Three Dog Night's version of “Joy to the World.” “Our goal was to connect more emotionally with our core customer, who we refer to as ‘Jennifer,’" says Lisa Bachmann, executive vice president, chief merchandising and operating officer, Big Lots, adding that music has become a signature for the retailer, "enabling us to instantly connect with ...
  • Jim Parsons Haunts LeBron James In New Intel Holiday Campaign
    For the first time, Intel's holiday advertising campaign is specifically encouraging gift-giving as opposed to merely wishing a happy holiday season with its latest campaign from mcgarrybowen. With a nod to the holiday classic, A Christmas Carol, Intel's 'The Ghost of Holiday Future"  features spokesperson Jim Parsons (as the ghost) and basketball star LeBron James, who is shown what his future will look like if he doesn't give his children a new computer to power the latest gadgets, like a virtual reality headset. The spot ends with a Best Buy deal offer. The media strategy covers traditional and digital channels.  The ...
  • Graduate Hotels Hits The Road In Mutt Cutts Replica
    Graduate Hotels is traveling to college football games in a recreated model of the Mutt Cutts van from the 1994 Jim Carrey movie "Dumb and Dumber" to raise awareness for the boutique hotel chain. At each pit-stop, Graduate Hotels hosts a pop-up tailgate operated out of the dog-like Mutt Cutts van, which has been outfitted with Yeti coolers, a roll-out grill, music and corn hole boards. Food and beverages are available for purchase. Created in partnership with experiential agency OutCold, this mobile tailgate commenced in Ann Arbor, MI and includes stops at Lincoln, NE; Madison, WI; Oxford, MS and Athens, ...
  • FanDuel Ventures Into Social Content
    After spending millions and millions of dollars on TV advertising over the past few years, FanDuel is venturing into social content for the first time and bypassing traditional ad agencies. Developed  with production shop Hanger Four, the “Day in the Life” digital series shows how fantasy football gives a lift to ESPN personality Adam Schefter as he goes about his day, accepting a package from a delivery man, getting a haircut, and receiving test results from a doctor. The spots include Schefter’s own dog  and his real-life barber, confirms  Kevin Hennessy, director of publicity, FanDuel. The four-episode series will live ...
  • Freshpet Spoofs 'The Bachelor' In New Branded Content Series
    Freshpet is introducing “First, Date Dog” a seven-minute branded content series that plays off reality themed shows "The Bachelor" and "Love Connection." Content shop SoulPancake was responsible for the main creative, production, and distribution, while Generator Media + Analytics serves as the promotional media agency. Digital Surgeons is the digital creative agency and ICR is the PR agency. The concept introduces a single female flight attendant searching for love who goes on dates with three dogs, standing in for the men. Freshpet is briefly mentioned during a dinner scene where she feeds the dogs before enjoying her own meal. Have ...
  • Pens Are Mightier Than Guns In New Campaign
    The "Transform a Gun. Transform a Life" social media campaign supports a joint program that transforms the remnants of confiscated illegal guns and ammunition into handcrafted Cross X Liberty United Collector's Edition Pens.
  • Global AXA Campaign Promotes New Brand Positioning
    Financial services company AXA has launched its first global campaign--developed by Publicis Conseil--showcasing its new brand propositioning, “Empower people to live a better life.”  The campaign, titled “Kathmandu—Believe In You,” is said to be inspired by the true story of an AXA client who was trapped and severely injured during the Nepal earthquake in 2015, while on a humanitarian mission. The AXA team on the ground found and repatriated her, giving her all the medical and psychological help she desperately needed to make a full recovery.  The story is told from the client’s point of view and it celebrates ...
  • "The Oregon Trail" Computer Game Reimagined For Tourism Push
    Travel Oregon and its agency Wieden+Kennedy are out with a new campaign promoting tourism that reimagines the popular computer game, "The Oregon Trail." The "Travel Oregon: The Game" uses the aesthetic of the original game with modern twists. For instance, oxen have been replaced with a station wagon and items that can be purchased at the store include artisanal coffee, snow chains, or a phone charger. To serve as a travel guide, the game educates players about different destinations and activities throughout the entire state, particularly those that take center stage in winter months. Players are able to start in ...
  • Headlines Have Faded, But Fire Devastation Remains In California
    HelpNorCal.com and the #LoveSpreadsFaster campaign was launched this week to draw attention to and support for Northern California fire devastation recovery efforts. The goal is to spread awareness and help people looking to donate directly to local relief organizations easier.  The campaign was created pro bono by Los Angeles-based ad agency Phelps. The campaign is designed to keep awareness of the devastation brought about by this year’s wildfires top of mind even as the story has dropped from the top the news cycle.  HelpNorCal.com is not collecting or distributing any money. The site acts as a one-stop resource with ...
« Previous EntriesNext Entries »