The TV spot first debuted in Boston during the Super Bowl on February 4, and will expand to select U.S. markets over the next several months.
Men's hair loss treatment startup Keeps positions itself as a digital-first, direct-to-consumer brand but believes its message will resonate well on TV.
The campaign is being amplified via global media companies Bleacher Report, Refinery29 Uninterrupted and Vice, among others. These media outlets will deliver documentary-style films, articles and social videos around a number of New Balance athletes.
The campaign's centerpiece is a 30-second TV spot targeting non-riders living in the community, aged 25 - 54. Additional campaign elements include digital banners and displays, paid social as well as out-of-home activations.
The creative appears in a variety of media including national print, broadcast, digital and social media networks. Targeting moms, the network buy will encompass broadcast networks, as well as Bravo, Food Network, TV Land, Oxygen, and VH1, among others.
On the Monday after Super Bowl Sunday, more people call in "sick" to work than any other day of the year. For obvious reasons. Yeah, there's something about watching the Super Bowl that gives a lot of working people fevers, sore throats and headaches by Monday morning. A recent survey commissioned by Mucinex and The Workforce Institute at Kronos Incorporated revealed that nearly 1 in 5 employed Americans (19%) claimed they have previously missed work on the Monday after the Big Game. Additionally, 25% feel that the Monday after the Big Game should be considered a national ...
The media buy is targeting Millennials across social channels and will be served to 80 million Credit Karma users during the Super Bowl.
The creative is based on the insight that average British person has 60% DNA from somewhere in Europe with the ad celebrating the cultural and ancestral ties millions of British have to Europe.
Gorton's Seafood is showing is sexier side with the "Trusted by Those Who Know" broadcast campaign. Developed with Connelly Partners, the creative introduces spots featuring “Mer-bros” (gorgeous male mermaids) as well as a castaway and Poseidon to suggest that it is wise to trust the opinions of oceanic experts who all recommend Gorton's products. “What’s great about this campaign is that it leaves the consumer with more questions than answers, which leads to so many options for future content,” says Alyssa Toro, chief creative officer, Connelly Partners. The media plan, also developed by Connelly Partners, is a mix of cable ...
The Super Bowl effort highlights the hypothetical, tongue-in-cheek consequences of an aging population working well into their retirement years.