A major campaign element will be mircro-targeted messaging in and around concert venues in Phoenix and Houston.
The official beer sponsor of the Carnival parades in São Paulo last week was AB InBv beer brand Skol. But revelers who looked hard enough with the help of some geo-targeted mobile hints, could find some Amstel (the Heineken brand) hidden in plain sight thanks to an activation by Wunderman Thompson Brasil. The agency created “hidden fridges” that were strategically placed amidst the parades. People who were near the parades received geolocated posts, inviting them to look for three coolers designed to look like a vase, a public telephone and a park bench. "Brazil's street carnival is hugely diverse in ...
Up to now Stuffed Puffs marketing has mainly consisted of word-of-mouth and social media. The item debuted on Walmart shelves last May.
Initiative kicked off with a 15-second tune-in ad featuring actor Don Cheadle, who serves as a U.S. Open brand ambassador.
Jif's playful campaign attempts to settle the "great debate" over how to pronounce GIF (soft or hard "G").
Paris Women’s advocacy group HandsAway is out with a new print campaign from TBWA\Paris with the message that women can dress as fashionably or provocatively as they want and it’s not an invitation to be groped or otherwise sexually harassed. The group cites survey figures that 86% of women say they have been the victims of street harassment. “The desire to wear a tight fitting outfit, a mini-skirt, a plunging-neckline, or to reveal a piece of nudity should not be seen as an invitation or an element legitimizing an aggression or sexist remarks,” the group says. “The ...
The creative features Gisele Bundchen, who has been the face of the company for 10 years, and comedian Fabio Porchat.
Firefly displayed a 360-degree image of the Sky Dreamer sneaker and a Puma-branded basketball on the roof of parked vehicles.
Initiative took inspiration from dating apps and the swipe-right culture to pair dogs and cats with potential parents.
Publicis Italy's new OOH, print and social campaign for Coca-Cola is designed to look like a Coke bottle -- that isn't actually there.