Giant 3-D OOH Jellyfish Showcases Georgia Aquarium

by Steve McClellan @mp_mcclellan, April 27, 2025

Georgia Aquarium and agency Doe-Anderson have unveiled some splashy out-of-home creative in Atlanta as part of a new brand campaign that broke earlier this year with both a regional Super Bowl presence and a range of media from podcasts to print.

The first execution is a giant illuminated 3D blowup jellyfish located just off Interstate I85. It combines printed elements, a 3D extension brought in by crane, and other elements. More on how the project came together can be seen here.

A second execution is an Atlanta Streetcar wrap, a mobile piece that showcases the Aquarium’s exhibits on the city’s downtown streets.

ad campaign, agency, out-of-home

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