by Steve McClellan on Apr 22, 11:45 AM
Sports footwear and apparel company Puma has launched its first worldwide brand campaign in 10 years. It’s called “Forever. Faster. See The Game Like We Do.” The campaign is designed to convey the brand’s “unique connection with speed and invites everyone - professional and everyday athletes alike - to see the game like Puma does.” Havas Media is handling the 19-country media plan which includes video on demand, television, social and out-of-home media with agreements in place with partners such as Netflix, Amazon, Dazn, TikTok …
by Steve McClellan on Apr 18, 11:15 AM
Louisville Slugger is partnering with 2023 National League MVP Ronald Acuña and Philadelphia Phillies left fielder Kyle Shwarber to introduce its new MLB Prime bat – which the iconic bat maker bills as the densest wooden bat ever made. And, in the hands of a powerful hitter like Acuña, it’s louder than ever, according to
by Fern Siegel on Apr 17, 10:00 AM
Bakery's OOH and print work notes how the trend replaces previous incarnations.
by Fern Siegel on Apr 16, 10:00 AM
Ad agency Translation turns the candy's texture into a humorous distraction.
by Fern Siegel on Apr 12, 10:00 AM
Homa experiences the delight of a perfect tee shot in his new Pro/SLX shoes from FootJoy.
by Steve McClellan on Apr 4, 3:39 PM
Truist has unveiled a new campaign, “Unstoppable Together,” which it developed with agency StrawberryFrog. “As a purpose-driven bank, we formed our company with the purpose to inspire and build better lives and communities, and it’s through care that we bring that to life—care is core to our DNA,” said Sherry Graziano, head of digital, client experience, and marketing for Truist. “Our …
by Fern Siegel on Mar 29, 10:00 AM
TNT talent is featured in the spots.
by Fern Siegel on Mar 18, 10:00 AM
Stopover passengers can book a stay in Iceland at no additional cost. And due to its lure, many do.
by Steve McClellan on Mar 15, 10:05 AM
Milwaukee-based Hanson Dodge has done B2B rebranding effort for the Potawatomi Business Development Corp., now known as Potawatomi Ventures. The agency says the name better reflects the full breadth of the company’s initiatives, which are to generate wealth and improve the quality of life for the Potawatomi Native American Tribe by making strategic investments, acquisitions, and prudent asset management decisions. The rebranding …
by Fern Siegel on Mar 15, 10:00 AM
Even safety features can't protect us from the catastrophic impact of the climate crisis.