• New Eos Campaign Designed To Destigmatize Body Hair And How You Shave It
    Evolution of Smooth (eos) is out with a new campaign designed to destigmatize conversations around body hair and personal grooming choices.  The campaign, created in partnership with eos AOR Mischief @ No Fixed Address, includes films, out-of-home (OOH) city subway wraps and wildpostings, and influencer engagement.    Three films showcase the places some choose to shave for special occasions, like toe hair “for that dream job interview,” thigh stubble “for the fancy restaurant with two dollar signs,” and “your mustache for the overdue date night.”  Soyoung Kang, eos CMO, said: “Body hair is the great unifier. We …
  • White Mulberry Softie Bag Floats Through Social-First Campaign
    The smooth leather quilting and pillow-like look enhances the Mulberry Softie bag's tactile appeal.
  • Pereira O'Dell Debuts First Brand Work For Midea America
    The creative sends up the idea of a Chief Idea Officer, played by Sam Richardson of "Veep."
  • RVshare Gives 'Voice' To Freedom On The Road
    The campaign has fun with the "Outside Voice" theme -- the joy of hearing your echo in a canyon or yelling out the car window.
  • Rexona, Gabriel Jesus Team For Campaign To Break Barriers
    Manchester United soccer star Gabriel Jesus life was transformed by sports. The Rexona project believes physical movement can transform lives.
  • Angi Positioned As End-To-End Service, Not Just A List
    The creative is the first TV campaign conceived and produced in-house.
  • Foria's 'More People Masturbate than _' Campaign
    Foria the health and sexual wellness company, is launching with a new ad campaign titled ‘More people masturbate than __’ created by ad agency TDA Boulder. The campaign is timed to Masturbation Month, which is May. The social campaign aims to destigmatize self-pleasure and normalize masturbation with some simple facts: more people masturbate than do yoga; more people masturbate than run; and more people masturbate than read.  “We’re using Masturbation May to smash taboos and celebrate masturbation and pleasure,” stated Jonathan Schoenberg, ECD & Partner, TDA Boulder. “88% of all Americans masturbate, but more than half of those surveyed …
  • CLA Says It Will 'Get You There' In New Brand Awareness Campaign
    Financial company CliftonLarsonAllen launched its first comprehensive brand awareness campaign that addresses the challenges and tensions clients face today. The firm with with marketing agency The Shipyard on the project.  Research led to the new positioning, “Deeply Invested,” which reflects CLA’s dedicated relationship with its clients. In the campaign, titled “We’ll Get You There,” a riderless bicycle brings viewers on a animated tour of the many industries CLA serves, from construction sites to hospital halls to government corridors.  “The bike’s empty seat is an invitation to ride with CLA, to balance what’s right for the business with what’s best for everyone who depends …
  • NY Lottery Unleashes Song You And Your Dog Will Love
    After launching the $1,000,000 Lucky Dog Scratch-Off Game Series, the New York Lottery is back with another treat for dogs and their humans. A new music track just dropped called, “Wanna Go for a Walk?” Creative is by McCann New York. The song features a unique instrumentation composed using all the sounds that dogs love most, like squeaky toys, leash jingles, duck quacks, doorbells, clickers and more. Many pet owners already play music for their furry friends, but this song was written so that they’d have something to enjoy together. The song is available on Spotify, and its accompanying …
  • BambooHR Promotes 'Wellness' For HR Pros
    This campaign is an acknowledgement of the challenges people in human resources face, particularly in the last two years.
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