Topo Chico Hard is giving margaritas a kick and adding to the flavored alcohol space.

It is expanding the category with the nationwide launch of two new products: Topo Chico Hard Margarita (6% ABV) and Topo Chico Hard Margarita MAX (8% ABV). The variety 12-pack includes four flavors: Prickly Pear Margarita, Tropical Pineapple Margarita, Signature Margarita and Strawberry Hibiscus Margarita.

To promote its two new drinks, creative agency Alma launched the “Hello Topo Chico” campaign.

The work runs across Facebook, Instagram, Snapchat, TikTok and YouTube. 

The Topo Chico Hard Margarita spot is here.

“We're always looking for ways to give fans something new, and this sentiment rings true with our new full-flavored margarita flavored alcohol beverage offerings,” said Elizabeth Hitch, vice president, marketing, Above Premium Flavor at Molson Coors. “Topo Chico Hard's Margarita FAB Variety Pack and Margarita MAX FAB are our latest takes on a classic cocktail.”