May 5 - 8, 2024
Nashville, TN

Experience, Affinity, Affordability: The New CPG Value Proposition

Consumers want products they can believe in, embrace, and identify with. Omnichannel CPG marketing is not just about navigating a complicated customer journey; it is about getting closer to consumers all along the journey. At the Spring edition of MediaPost's Brand Insider Summit: CPG we dig into the culture of the new CPG marketing. How are brands leveraging new media channels, celebrity and influencer partnerships and product development to make the consumer experience richer, product affinities deeper, brand identification more meaningful?

Value is key in budget-tightening times. But so is the culture around shopping - the how, where, and why people make brand choices. The new omnichannel mediaverse, delivery ecosystems, sustainability and health are all driving brand identity and the focus of this Insider Summit.


We Will Explore:

  • Omnichannel media planning in the RMN era
  • Meaningful branding
  • Tactics for building first-party data and loyalty
  • Product development as brand building
  • Brand partnerships
  • Celebrity and Influencer alliances
  • Hunting the Gen Z consumer

Join the conversation #MediaPostInsiderSummits

Conference Content Programmers:

Steve Smith, VP, Editorial Director, Events, MediaPost

Barbie Romero, Director, Event Programming, MediaPost


 

Previous Brand Insider Summit CPG Attendees

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Agenda

Sunday, 05/05

5:30 PM Central
6:30 PM ET
Welcome Cocktails

Monday, 05/06

8:15 AM Central
9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM Central
10:35 AM ET
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM Central
10:45 AM ET
Keynote
10:15 AM Central
11:15 AM ET
Panel: The New Map: Omnichannel Planning in the RMN Era
Data-driven media mapping to capture the omnichannel consumers has been enriched and complicated by explosive growth in retail and delivery RMNs. How are these expanding ad and data opportunities changing media strategy and allocation? Which budgets are being tapped as shopper marketing gets redefined? How are brands managing the multiple direct relationships with RMNs and the data being proliferated onto other platforms? And where does the RMN remap the CPG customer journey?
10:45 AM Central
11:45 AM ET
Sponsor Spotlight & Coffee Break
11:15 AM Central
12:15 PM ET
Partnering to Spike the Ice Cream: How Cardi B's Whipshots and Museum of Ice Cream Joined Up
PresenterS
David Dreyer, CMO, Starco Brands 
Erin Levzow, CMO, Museum of Ice Cream 
11:40 AM Central
12:40 PM ET
Case Study: Star Power: Inside Caravan's Celebrity Brand Incubator
Presenter
Leonard Brody, Executive Director, Co-Founder, Caravan 
12:05 PM Central
1:05 PM ET
Roundtable: RMNs and the New Customer Journey
12:05 PM Central
1:05 PM ET
Roundtable: Brand Partnerships
12:05 PM Central
1:05 PM ET
Roundtable: Product Development as Marketing
12:45 PM Central
1:45 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
6:30 PM Central
7:30 PM ET
Cocktail Party
7:30 PM Central
8:30 PM ET
Dinner

Tuesday, 05/07

8:15 AM Central
9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM Central
10:35 AM ET
Notes from Emcee
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM Central
10:45 AM ET
Keynote: Life and Death Branding: Santa Teresa's Gang Reform Mission
Interviewee
Alberto Vollmer, CEO, Santa Teresa Rum 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:15 AM Central
11:15 AM ET
Your First Party Data Recipe: Loyalty, DTC, and a Smidge of Social?
Famously attenuated from direct relationships with consumers, how are CPGs solving for the first party data conundrum? Are DTC, social and loyalty programs filling the void? Are the RMN walled gardens any help? But once they have some direct data, how are marketers making best use of it - to profile consumers, map journeys, target advertising, and develop new products?
10:45 AM Central
11:45 AM ET
Sponsor Spotlight & Coffee Break
11:15 AM Central
12:15 PM ET
The Mechanics of Authenticity: Land O'Lakes' Co-Op Model of Brand Building
Presenter
Brandon Miller, Sr. Marketing Manager, Digital Media, Land O' Lakes, Inc. 
11:40 AM Central
12:40 PM ET
Case Study: Influencers as a Media Strategy
12:00 PM Central
1:00 PM ET
Roundtable: Data as a Marketing Strategy
12:00 PM Central
1:00 PM ET
Roundtable: Social as a Marketing Strategy
12:00 PM Central
1:00 PM ET
Roundable: Meaningful Branding
12:40 PM Central
1:40 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
6:30 PM Central
7:30 PM ET
Cocktail Party
7:30 PM Central
8:30 PM ET
Dinner

Wednesday, 05/08

9:00 AM Central
10:00 AM ET
The Diaspora Opportunity: Unilever Globalizes "Taste of Home"
Presenter
Lan Trieu, Head of Marketing, Nutrition North America, Unilever International 
9:30 AM Central
10:30 AM ET
Panel: Gen Z Hunting: Remapping the Elusive Next-Generation
Gen Z famously avoids traditional media, prefers their brands to be personal, meaningful, and sustainable. TikTok has replaced TV and even Google as the top brand discovery engine. What does a Gen Z marketing and media strategy mean for CPG marketers? We ask our panel to speak from example. What recent campaigns have effectively targeted and activated the youngest consumers?
10:00 AM Central
11:00 AM ET
Case Study: Can TikTok Build CPG Brands?

Featured Speakers

Leonard Brody

Caravan
Executive Director, Co-Founder

David Dreyer

Starco Brands
CMO

Erin Levzow

Museum of Ice Cream
CMO

Lan Trieu

Unilever International
Head of Marketing, Nutrition North America

Alberto Vollmer

Santa Teresa Rum
CEO

Brandon Miller

Land O' Lakes, Inc.
Sr. Marketing Manager, Digital Media

Steve Smith

MediaPost
VP, Editorial Director, Events

What people are saying about this event

Venue

Virgin Hotel
1 Music Square W
Nashville, Tennessee, 37203

Boutique Hotel in Downtown Nashville, and your place in Music City...
Nashville is legendary for food, fun, and more amazing music than you can possibly imagine. Just a few minutes away from downtown Nashville, Virgin Hotels Nashville is located right on historic Music Row and is steps away from the Gulch, Broadway, and Belmont & Vanderbilt University. Whether you’re looking to shop, listen to live music, catch a game at Bridgestone Arena, or stroll through the Midtown area, Virgin Hotels Nashville is the perfect destination for your getaway in Music City.
 

Booking your Room at The Virgin Hotel

To secure a room for MediaPost's Brand Insider Summit: CPG event, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.

To book your discounted room at The Virgin Hotel, go to:
https://virginhotels.com/nashville/reservations#/booking/step-2?arrive=5%2F01%2F2024&depart=5%2F04%2F2024&adults=1&group=2874481 

This discounted room block will EXPIRE on WEDNESDAY, 4/3/24!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.


Virgin Hotel Nashville

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.