by Wayne Friedman on Sep 29, 1:45 PM
Mobile ESPN was a rare misstep for the Walt Disney's powerful ESPN brand. Now ESPN needs to step it up in areas it knows better--selling advertising.
by Wayne Friedman on Sep 28, 1:15 PM
We're all on scatter TV watch again. The recent traditional start to the fourth quarter has some networks--The CW and NBC--feeling their oats, according to media sellers, saying that pacing and pricing is quicker and somewhat higher--even if it is just a bit so.
by Wayne Friedman on Sep 27, 12:45 PM
Touchy YouTube aficionados don't like NBC's official promo activities with the hot video Web site. There's anger, resentment, and, surprisingly, negative amortization.
by Wayne Friedman on Sep 26, 10:45 AM
Children's minds: All these years we were supposed to be concerned how TV affected those precious developing brainwaves. Who knew what really mattered was their developing stomachs?
by Wayne Friedman on Sep 25, 1:00 PM
Looking for one show to change your network prime-time fortunes? Forget it. No deal--as in NBC's "Deal or No Deal."
by Wayne Friedman on Sep 22, 1:45 PM
NFL Network stands for Noose-like Football Leverage. It's the kind of leverage all sports leagues would like to have--especially when it comes to getting paid from cable operators.
by Wayne Friedman on Sep 21, 2:45 PM
How much more video are we able to watch? Plenty, apparently--especially in the traditional ways. Seemingly defying entertainment gravity, TV usage is at an all-time high--all while there's a supposed demand for more video on iPods, the Internet, mobile phones, DVRs and video game players.
by Wayne Friedman on Sep 20, 1:30 PM
It seems that Hewlett-Packard doesn't trust journalists, as it had plans to infiltrate newsrooms at CNET and The Wall Street Journal with spies posing as cleaning people and clerical staffers. Haven't we seen this plot before, on a bad made-for-TV movie--one that gets really low ratings?
by Wayne Friedman on Sep 19, 1:15 PM
ESPN's "Monday Night Football" witnessed the lowest scoring game in "MNF" history--a 9-0 shutout of the Super Bowl Champs Pittsburgh Steelers by the Jacksonville Jaguars. That doesn't make for good television. Take that a step further--what if a TV network gets shutout?
by Wayne Friedman on Sep 18, 1:45 PM
By all accounts, the new, racier "Survivor"--which portends to be all about race--is really all about the show's loyal following.