As programmatic technologies move up the funnel and beyond DR and retargeting stalking, can the creative keep up? We ask both media planners and creatives to explore how data, media and storytelling could and should come together to realize the true promise of the ad stack.

How does the National Football League champion Denver Broncos re-engage its customer base for non-football events at Sports Authority Field at Mile High? In this keynote conversation, Chuck Olney, the Denver Broncos Director of Business Development for the iconic stadium, will discuss remarketing to a loyal, engaged user base via digital channels, cross-promotion with the stadium’s many sports and entertainment partners, and how good old-fashioned TV and radio advertising still moves the awareness needle at a local level.

In this year of the blocked ad and disgruntled user, it is easy to talk up the need for “better ad experiences”, “more discipline” among publishers, or “ads people want to see.” But what does a better ad experience look like anyway? Are any of the initiatives like LEAN or Acceptable Ads demonstrating that less bothersome advertising really is better advertising?  Are the real solutions coming from publishers? Or is programmatic technology actually part of the solution to a problem some say over-automation accelerated?

If top down social media means having the C-Suite embedded in your social media strategy, how do you empower all your employees to become brand ambassadors? What tools do they need, and how can geo-targeted social listening and hyper-focused targeting help your organization read the tea leaves?

Why is it so hard to measure the success of an influencer marketing campaign? Whether you are gauging reach, engagement or  conversions, the platforms are moving targets, too diverse and ever-changing for stable metrics. And even when these campaigns seem successful, it is not always clear what elements drove performance. Our panel of buyers and influencers share their experiences evaluating influencer marketing ROI and moving this channel towards some stable, repeatable metrics.

In this keynote interview, Crispin, Porter & Bogusky Co-Founder Alex Bogusky, now Chief Eccentric Officer of Batshit Crazy Ventures, speaks with MediaPost Editor-in-Chief Joe Mandese about how technology’s relationship with advertising has evolved during his career, how Moore’s Law has disproven Wannamaker’s Law, and why brandtech will eventually eat adtech.

It is the bright, shiny, immersive object du jour, but how should brands approach the virtual reality/augmented reality field? We ask our panel of agencies and creatives to explore the many entry points for new kinds of digitally enhanced storytelling – from 360-videos on social channels to full VR immersion, augmented reality at retail to becoming Pokemon Go hotspots.

Viewers have more choices than ever when it comes to TV and video content, including OTT and mobile options. How are TV 2.0 viewing habits changing, and what threats and opportunities come with these changes?

Across the street at Ibotta HQ