May 17, 2017Radisson Martinique on Broadway, NYC

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March of the Bots

Artificial intelligence is unquestionably the buzzword du jour in marketing and advertising today, as brands, ad agencies, media companies and services suppliers of all stripes ramp up investment in new AI-driven capabilities.

Why, AI? As digital advertising has crystallized around one-to-one targeting, the idea is that machine learning can help advertisers reach more and better targeted segments in real-time and at greater scale than has been possible during the reign of the middleman-rich ecosystem currently underpinning programmatic advertising. It’s a brave new world, indeed, driven by bots, software robots or agents programmed to perform specific tasks that learn over time how to perform those tasks more efficiently.

For consumers, the most popular early application of AI is the chatbot, computer programs that conduct conversations via text or voice, often using natural language processing, or instructions that empower bots to use, understand and learn from human language.

At MediaPost’s first-ever Marketing: AI, you will hear from marketers and agencies experimenting with different forms of AI that exist on a variety of platforms, including Amazon’s Alexa, Facbeook’s Messenger, Salesforce’s Einstein, and others. From “conversational commerce” chatbots that carry out customer service functions as well as commercial transactions, to voice/text-based bots designed to become your personal assistant, to full-fledged AI-powered digital media buying programs, the marketing applications are numerous, and growing.

This is not a fad, folks. Marketing: AI has arrived. If you’re not investing in—or at the very least, considering—artificial intelligence as a game changer for your business, then you’re likely already one step behind.

 

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
 
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Conference Content Programmer

Ross FadnerDirector, Event Programming, MediaPost


What Previous Attendees Are Saying

"I wanted to drop a note and let you know that I thought MediaPost's 2013 OMMA Social content was some of the best I've seen in the past two years at SXSW.  Thank you for allowing me to be a part of your day and conference."
Dan Clifford, Vice President, Marketing, Victoria's Secret

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Homero Miranda, Digital Analytics, Carat

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JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA

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