Social has gone one-to-one. While the traditional posting feed remains core to social media, messaging apps have rocketed to the top of social app charts and usage. Yep, it’s personal now, and brands are looking for ways to become conversational. At OMMA Bots & Chat we explore the new marketing bot approach to customer service and interacting with consumers in more human-like ways in and out of social messaging apps.  These new channels of interaction require different approaches and even brand voices, let alone the technical challenges they pose. And even this early in the game we have seen some horrific examples of AI-driven chat bots going off the rails. This is not a realm marketers can enter without careful preparation. 

We will explore: 

What sort of faux conversations best serve specific brand goals? 

What new skill sets and considerations do these systems require of marketing teams?

Linking bot-driven channels to other marketing efforts

Keeping your bot well behaved

 

We bring you to the front lines of AI, automation and machine learning to see how bots can make a brand more human.

 

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
 
Join the conversation #MPOMMA

Conference Content Programmer

Chuck Martin, Editor, IoT Daily, MediaPost


What Previous Attendees Are Saying

"I wanted to drop a note and let you know that I thought MediaPost's 2013 OMMA Social content was some of the best I've seen in the past two years at SXSW.  Thank you for allowing me to be a part of your day and conference."
Dan Clifford, Vice President, Marketing, Victoria's Secret

"OMMA is the TED of social media and contemporary marketing topics."
Homero Miranda, Digital Analytics, Carat

"I enjoyed everything about the show. Keynote speakers, panels, learning how people are using social media for e-commerce - all great."
Corri Reichert, Media Manager, Pizza Hut, Inc.

"OMMA keeps me in the loop. I would recommend that anyone who wants a future in advertising attend OMMA Social."
Suzanne Sanders, Redwood Empire Stereocasters

"OMMA Social brought together some incredibly bright minds for a day filled with useful insights, keen observations and most importantly, real world examples of Social Media success. Highly recommended for anyone involved in Social Media... and who isn’t?"
Frank Neill, Director, Business Development, Realtime Media

“Great event!  Well worth the time and investment. The content was up-to-date, fresh, and extremely insightful - the panelists were enthusiastic in their discussions and knowledgeable on a variety of subjects. Stand-out event – look forward to next year!”
Michael Deichmiller, Media Manager, Butler/Till Media

“The caliber and level of speakers was TOP NOTCH at this event.  Very happy I attended."
Janet Driscoll Miller, President & CEO, Search Mojo

"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"
Kevin Klein, Sr. Marketing Manager, Global Display, Amazon.com

"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting.  Great events!"
JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA

“The OMMA conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next.  The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
Ian Schafer, Founder & CEO, Deep Focus