Thursday, February 23
1:45 PM Tablet Revolution Showcase - Jivox
Interactive Tablet Advertising: Bridging TV, Display and Social Media
Tablets are becoming a big part of how users consume media and with new tablets each quarter from new entrants in the market, the market continues to grow both in size and in diversity. Marketers are coming to the realization that tablets are much more than just another screen and that they are becoming a platform for most kinds of media. Tablets are having a profound effect on every kind of media from traditional media like TV and print to digital media like display advertising, video advertising and social media. Diaz Nesamoney, founder & CEO of Jivox will talk about some of the changes occurring in the world of Tablet advertising and how technology is enabling the tablet to create very exciting new opportunities for marketers, agencies and media companies.