Hot Topics in the NFL plus Top Web Brands, Blogs and Advertisers for 2007In anticipation of the Super Bowl, Nielsen Online provides the Top 10 Most-Discussed NFL Teams in 2007, ranked according to online messages. Nielsen Online also provides the top U.S. online Parent companies, Web brands and online advertisers for December 2007, along with December Web traffic for popular blogs and social networking sites. Top 10 Most-Discussed NFL Teams in 2007TeamTop Discussion Drivers of 2007 New England Patriots Spying scandal, undefeated regular season Dallas Cowboys NFL Network coverage of Dallas Cowboys vs.Green Bay Packers game on 11/29/2007, Terrell Owens blaming QB Tony Romo's girlfriend Jessica Simpson for loss Chicago Bears Defeated in Super Bowl XLI by the Indianapolis Colts Miami Dolphins 1-15 record in 2007, played in Wembley Stadium in the UK on 10/28/2007 Indianapolis Colts Champions of Super Bowl XLI, lost to the New England Patriots in Week 9 Washington Redskins Murder of player Sean Taylor Green Bay Packers NFL Network coverage of Dallas Cowboys vs. Green Bay Packers game on 11/29/2007 Pittsburgh Steelers Player Anthony Smith guarantees a win against |the New England Patriots Atlanta Falcons Michael Vick's legal problems with dog fighting, coach Bobby Petrino leaving Cleveland Brown A surprisingly successful season for the Browns Source: Nielsen OnlineRank determined by total number of online messages for each NFL team occurring between January 1 and December 31, 2007. Nielsen Online Top 10 Web Sites by Parent Company and Top 10 Web Sites by Brand, December 2007 50.5 million home and work Internet users visited at least one of the Wikimedia Foundation-owned sites or launched a Wikimedia Foundation-owned application during the month, and each person spent, on average, a total of 15 minutes and 39 seconds at one or more of their sites or applications. Online Viewers of Parent Companies, December 2007(US, Home and Work)ParentUnique Audience (000)Time Per Person (hh:mm:ss) Google 124,631 1:38:56 Microsoft 123,208 2:08:22 Yahoo! 114,148 3:05:35 Time Warner 106,277 3:45:47 News Corp. Online 76,325 2:01:46 eBay 67,443 1:59:03 Amazon 65,438 0:35:57 InterActiveCorp 64,141 0:23:56 Apple Computer 50,686 1:15:10 Wikimedia Foundation 50,474 0:15:39 Source: Nielsen OnlineA parent company is defined as a consolidation of multiple domains and URLs owned by a single entity. Top 10 Web Brands, December 2007(US, Home and Work)BrandUnique Audience(000)Time Per Person (hh:mm:ss) Google 117,719 1:10:43 Yahoo! 113,203 3:05:43 Microsoft 98,338 0:48:37 MSN/Windows Live 96,448 1:52:41 AOL Media Network 90,850 4:03:38 YouTube 68,582 0:48:16 Fox Interactive Media 67,591 2:08:51 Amazon 59,624 0:34:04 eBay 59,374 2:00:50 Apple 50,686 1:15:10 Source: Nielsen OnlineA brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content Top Advertisers, ranked by estimated spending, are based on data from AdRelevance, Nielsen Online's advertising research service. An impression is counted as the number of times an ad is rendered for viewing. Top 10 Online Advertisers, by Estimated Spending, December 2007(US)AdvertiserTotal Estimated SpendingImpressions (000) NexTag, Inc. $60,955,600 30,080,566 Countrywide Financial Corporation $38,346,000 18,373,534 Sprint Corporation $37,340,500 5,467,605 AT&T Corp $37,239,800 7,730,829 InterActiveCorp $32,841,100 8,864,357 Experian Group Limited $29,245,800 11,472,443 Netflix, Inc. $26,711,600 9,865,749 Low Rate Source $26,621,200 13,305,005 HSBC Holdings plc $23,506,600 11,421,441 Ford Motor Company $21,883,700 3,065,251 Source: Nielsen Online, AdRelevanceEstimated spending reflects CPM-based advertising online. Example: An estimated 3.1 billion Ford Motor Company ads were rendered for viewing at the cost of approximately $21.9 million during the surfing perio Top 10 Blogs ranked by Unique Audience, December 2007(US, Home and Work)Site Dec-06 Unique Audience (000)Dec-07 Unique Audience (000)% Growth Blogger 24,136 35,780 48% WordPress.com 4,427 13,380 202% Six Apart TypePad 9,088 10,192 12% tmz.com 8,864 9,489 7% LiveJournal 4,226 3,825 -9% Engadget 2,163 3,295 52% Xanga.com 4,363 2,502 -43% StyleDash 1,501 2,355 57% Thatsfit 1,462 2,254 54% Gizmodo 1,318 1,917 45% Source: Nielsen Online Top 10 Social Networking Sites ranked by Unique Audience, December 2007(US, Home and Work)SiteDec-06 Unique Audience (000)Dec-07 Unique Audience (000)% Growth Myspace.com 55,256 60,104 9% Facebook 13,110 22,574 72% Classmates Online 11,406 10,748 -6% Windows Live Spaces 8,703 8,856 2% AOL Hometown 9,032 6,853 -24% Club Penguin 2,688 6,358 137% LinkedIn 2,072 4,804 132% Reunion.com 4,327 4,090 -5% AOL Community 5,213 4,069 -22% Flixster 744 3,097 316% Source: Nielsen OnlineNote: Blogs and social networking sites are custom lists compiled by the Nielsen Online PR team with the help of our media analysts. While these lists are not meant to be exhaustive, they should provide a good idea of the significant players in each space. For more information, please visit Nielsen here.