TV and Video Buying on a Collision Course
The explosion in the digital video market and the infusion of new data, buying methods and addressable channels into traditional TV have put these two worlds on a collision course. The merging of digital and traditional video seems somehow inevitable, is still unclear. And yet in this increasingly fragmented hybrid world of TV-ideo, planners must plan, campaigns must fly, and everyone is held accountable.
At the third Mediapost TV Insider summit we get beyond the ABCs of OTT, DTV, Addressable and programmatic to ask how are buyers solving for advanced TV here and now. We ask our brain trust of marketers and agency specialists in ATV to talk from example about the challenges with the new TV infrastructures, with leveraging data across screens, with measurement and of course integrating these campaigns with both traditional Tv and other digital channels.
We will explore:
What is the state of OTT inventory and what have early buyers discovered about achieving scale, effectiveness?
How are buyers working around the limitations in standard reporting and measurement?
What did we learn from election 2016 about addressable platforms?
What data sources and analytics are proving most powerful for index-based linear TV buying?Read More
Previous TV Insider Summit Attendees Include:
"The intimacy and knowledge sharing during MediaPost Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"
- Carol Wolowic, Manager, Media, Panera Bread
"This Summit from MediaPost was a great experience with a good mixture of attendees of all disciplines. The speakers provided a lot of information that sparked great discussions. There were plenty of activities to create strong friendships. I highly recommend these Insider Summits."
- Scott Bonner, Media Supervisor, Engauge
"The Insider Summits bring together the smartest people in the industry every time, no exceptions. The agenda always combines great content with even better networking opportunities. They're always on my list of 'must do' events each year."
- Clayton McLaughlin, VP, Group Director, Havas Media
"At this Insider Summit I learned about new emerging technologies and how they pertain to advanced targeting, creative formats, syndication and overall best practices. The Summit allowed me to better understand the new reality of buying and planning and how those findings can help me produce more valuable work for my Brand clients. A great event."
- Carolina Andrade, Digital Manager, MediaVest
"The was a great Summit to get focused in the space, hear case studies of how others are activating, and to share perspectives on how to keep moving strategies forward."
- Barret Roberts, Senior Manager, Unilever
"This Summit was one of the most inspiring and insightful events I've ever attended. So many great industry minds all in one cozy lodge. I brought back a wealth of practical and actionable learnings that I'm already putting to great use. I can't wait to attend again."
- Wayne Miller, Sr. Digital Marketing Manager, Zumba Fitness
"MediaPost's 'Insider' Summits are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
- Gary Milner, Director, Global Digital Marketing, Lenovo
Conference Content Programmers
Steve Smith, Editorial Director, Events, MediaPost
Tracey Scheppach, CEO, founde, Matter More Media
Tim Hanlon, Managing Director, FTI Consulting
Insider Summits are complimentary to Agency Execs who meet our requirements.
To qualify, you must:
* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit
Complimentary Agency pass includes:
* Summit registration ($2995 value)
* Accommodations at the Resort for three nights
* No Charge Activities
* Meals, drinks and functions over three days
* Luxury charter bus to and from midtown Manhattan
If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Jon Ronga at email@example.com.
What people are saying about MediaPost's TV Insider Summit series...
"MediaPost's TV Insider Summit was the best media event I’ve ever been to! The size was perfect. Everyone was able to have quality time with each other sharing thoughts and ideas with industry leaders. The panels were all extremely intriguing and they weren’t the “same old” list of posturers, afraid to truly speak their minds. Having the opportunity to network and brainstorm with some of these people was a great experience and very worthwhile. Thanks for a great event!"
- Rich Boland, Account Executive, General Market, DISH Media Sales
"Conference was fantastic! Content, discussion, location and an outstanding group of industry pros exceeded my expectations - which were pretty high. WELL DONE!"
- Dot DiLorenzo, EVP/Planning, US International Media
"This summit was the perfect mix of thought provoking information sessions, intellectual speakers that provided key insight and networking activities to allow further discussion on the covered topics with industry professionals."
- Heidi Guerra, Director of Media Strategy, Innovative Advertising
"MediaPost TV Insider Summit was a revelation! A conference about Advanced TV that featured panel and case study conversations related to Programmatic TV with folks that are ACTUALLY DOING Programmatic TV (not just Digital execs TALKING about the possibility of it, like at other events I've attended). Valuable!"
- Jeff Muir, VP of Sales, AudienceXpress
"Right Audience, Right Time, Right Place, Right Message."
- Jennifer Pelino, VP, Omni Channel Media, 84.51°
"I've been to Digidays, iMedia summits, and other similar events and enjoyed the size and content of this event in particular. It was an overall nice mix of conference sessions and afternoon activities that were great for having more casual, candid conversations. I think the key was the isolated location. It forced folks that may not have otherwise hung out together after the morning events to do so. Really great event."
- Tim Trevathan, SVP, Publisher Solutions, Defy Media
"This was an excellent Summit. The best part was the intimacy and the Roundtables were fantastic. Most PTV conferences I've been to do not have television people at them, this one did. Well done MediaPost!"
- Ad Agency executive
"I thought the Summit was thought-provoking and engaging. It provided a great opportunity for others to learn more about programmatic and addressable TV buying as well as create relationships in the industry."
- Ad Agency executive
"This Insider Summit from MediaPost is one of the best conferences I've ever attended. The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions...nuggets of opportunity that are leveraged to improve the marketing efforts for FedEx."
- Andrew Bailey, Senior Marketing Specialist, FedEx
“MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none.”
- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct
"MediaPost turned out to be one of the most effective and enjoying summits I've ever participated in."
- Gustav von Sydow, CEO, Burt