March 17 - 20, 2024
Scottsdale, AZ

Reshaping 2024's Expanding Television Landscape

Streaming TV is taking center stage in 2024. Innovative technologies, changing viewing habits, hyper-targeting capabilities, flexibility…all make investing in CTV/OTT a no brainer for advertisers. Consumers are also taking more control over their media consumption. Money conscious viewers prefer watching ad-supported options; prompting streaming giants like Netflix and Disney+ to launch their own ad-funded plans. As a result, the TV landscape is fragmenting further, with measurement even more complex.

From increased privacy regulations to the barrage of measurement alternatives, cross-channel attribution is a continuing challenge. How are marketers combatting these issues, and what are they doing to better understand customers and their journeys? How are media buyers connecting and effectively measuring across channels to validate spend? While there’s not one magic bullet, there are solutions, and that’s what MediaPost’s TV & Video Insider Summit is all about!


We will explore:
- effective measurement strategies around cross channel behaviors
tracking and quantifying video impact
allocating ad-spend in today’s complex TV landscape
ad opportunities in e-sports and gaming
retail media data to drive brand in streaming TV
attention metrics- - supplementing legacy KPIs to optimize media, measurement and creative testing
shoppable ads and video commerce
AI driven strategies for content creation and optimization
TikTok, Meta, Youtube, Twitch, X…navigating social media’s vast landscape

In case studies, discussion sessions, and MediaPost's signature daily roundtables, we bring some of the most experienced video buyers and planners together to share their best practices and help us sort through the complexities.


Conference Content Programmers:

Lisa Singer, Senior Director, Event Programming, MediaPost

Erin Everhart, Senior Director, Event Programming, MediaPost


VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

Some attendees of this event include:

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Agenda

Sunday, 03/17

6:30 PM Pacific
9:30 PM ET
Welcome Cocktail Reception Bennie's Courtyard

Monday, 03/18

7:45 AM Pacific
10:45 AM ET
Coffee Service Available Arizona Foyer
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings Sunset Plaza
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens Arizona Foyer
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation Arizona Ballroom
9:35 AM Pacific
12:35 PM ET
Opening Remarks
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:45 AM Pacific
12:45 PM ET
Keynote: Opendoor’s Contextual Media- Targeted Creative for Maximum Impact
Opendoor's purpose is to power life’s progress, one move at a time. As a disrupter in the traditional real estate category, Opendoor has to capture attention and drive understanding of a completely new way to buy and sell a home. In the midst of one of the most challenging real estate markets in 40 years, Opendoor was able to grow the brand with a reduced media budget. Advertising agency veteran turned Opendoor CMO David Corns, will share how the real estate disrupter integrates creative and media strategy to get the most out of moments and media dollars.
Keynote
David Corns, Chief Marketing Officer, Opendoor 
10:15 AM Pacific
1:15 PM ET
Panel: Navigating Today’s Fragmented Television Landscape
With linear audiences continuing to migrate to streaming TV and the surge of ad-funded options within premium services, audiences are fragmenting even further and forcing advertisers to reassess their marketing strategies. How are media buyers effectively measuring across channels and walled-gardens to validate spend? How are they managing reach and frequency, and how are they integrating a multi-screen approach? While there’s not one magic bullet, there are solutions. Our panel of marketers share best practices.
Moderator
Lisa Singer, Senior Director, Event Programming, MediaPost 
PanelistS
Jeff Biesman, CMO, National Debt Relief 
Mariel Moscatello, SVP, Group Director Investment, Havas Media Network 
Michelle Wilson, Group Media Director, McKinney 
10:45 AM Pacific
1:45 PM ET
Sponsor Spotlight & Coffee Break
11:15 AM Pacific
2:15 PM ET
Co-Presentation: Open the Frontdoor - Using Video to Reinvent & Relaunch a New Product Offering
For over 50 years, Frontdoor Inc. has sold home warranties under the American Home Shield brand. In 2023, with growth in mind, Frontdoor Inc. expanded beyond home warranties and became a consumer-facing company with the launch of a new mobile app with video chat connection to home repair experts. Through an omni-channel campaign that had a bedrock of Linear TV, CTV, and sponsorship integrations, Frontdoor’s VP of Brand, Jeanna Corley and Chief Media Officer Jason Dille at Chemistry, will share their launch plan as well as the attribution lessons learned when trying to reach their campaign goals.
PresenterS
Jeanna Corley, VP, Brand, Frontdoor 
Jason Dille, Chief Media Officer, Chemistry 
11:35 AM Pacific
2:35 PM ET
Case Study: Using Frequency Management Strategies for CTV to Drive Incremental Reach
Preventing oversaturation and creative wear-out within CTV can be difficult with how many steaming options exist, and the overlap in viewers. Lance Demonteiro, VP Digital & CTV Innovation at Horizon Media, shares how an advertiser tapped into a blend of direct and programmatic execution to expand overall reach.
Presenter
Lance Demonteiro, VP, Digital & CTV Innovation, Horizon Next 
11:55 AM Pacific
2:55 PM ET
Roundtable: Planning & Buying Across Platforms
In an increasingly fragmented landscape - navigating network consolidations & mergers, writer's / talent strikes, and subscription cycling - how can marketers evolve at the pace of video consumption industry, and plan with the agility in mind. How can we marry traditional Upfronts with fluidity across platforms? The industry is ripe for disruption, let’s discuss! 
Featuring
Emily Brown Porter, SVP, Performance Media, EVERSANA INTOUCH 
11:55 AM Pacific
2:55 PM ET
Roundtable: The Evolving Video Measurement Landscape & Alternative Currencies
With emerging measurement and transaction means available and adopted by major TV networks, gone are the days of a universal common denominator for buying. Some say it could get worse, before it gets better. Let’s discuss!
Featuring
Lance Demonteiro, VP, Digital & CTV Innovation, Horizon Next 
11:55 AM Pacific
2:55 PM ET
Roundtable: Forget Last Click Attribution?
Is last-click attribution just an illusion of certainty, possibly leading to misallocated ad spend? Is it effective? How can marketers understand at a macrolevel what is truly driving business? Let's discuss!
Featuring
Jeff Biesman, CMO, National Debt Relief 
12:40 PM Pacific
3:40 PM ET
Sponsor Lunch Presentation
1:30 PM Pacific
4:30 PM ET
Major League Baseball Spring Training Game
Golf at McCormick Ranch
Horseback Riding
6:30 PM Pacific
9:30 PM ET
Cocktail Party Paradise Park Lawn
7:30 PM Pacific
10:30 PM ET
Dinner Reception Paradise Park Lawn

Tuesday, 03/19

7:45 AM Pacific
10:45 AM ET
Coffee Service Available Arizona Foyer
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings Sunset Plaza
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens Arizona Foyer
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation Arizona Ballroom
9:35 AM Pacific
12:35 PM ET
Notes from the Emcee
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:45 AM Pacific
12:45 PM ET
Keynote: Balancing Brand and Performance Across Screens- The LifeLock Video Story
Delve into LifeLock’s approach to harmonizing brand-building efforts with performance-driven strategies across a robust video landscape. From Long Format and Direct Response to Short Form, OTT, and Online Video, prioritizing the audience first and the role of each channel to drive response. Gen Digital's Melissa Voeller and Steve Blackford will share how creative and media collaborate to achieve both long-term and short-term success, thus, illustrating how the synergy between brand and performance can coexist harmoniously – even if painful at times.
KeynoteS
Steve Blackford, Director, Offline Media & Identity, Gen Digital 
Melissa Voeller, Head of Global Integrated Marketing, Gen Digital 
10:15 AM Pacific
1:15 PM ET
Case Study Q&A: Chili's Return to Media
Since 1975, Chili’s has been connecting good friends with good food. While the casual dining restaurant is a place where all are welcome and the fajitas always sizzle, the ads came to a pause in 2020. Breaking the hiatus in 2023, Chili’s re-entered mass marketing with sight, sound, and motion to invite guests back to dining rooms to enjoy burgers, crispers, margs, and sizzling fajitas. Chili's media director, Tim Forman, will share their journey that includes Boyz II Men, The Office Ladies, and a top 5 Daytona 500 finish.
Interviewee
Tim Forman, Media Director, Chili’s 
Interviewer
Lisa Singer, Senior Director, Event Programming, MediaPost 
10:35 AM Pacific
1:35 PM ET
Sponsor Spotlight & Coffee Break
11:05 AM Pacific
2:05 PM ET
Case Study: Gaming- the New Social for Gen Z & Beyond
For Gen Z and beyond, immersive social experiences are the new internet. Gaming and esports have long been overlooked by brands and advertisers, but Ally recognized the power of this medium, understanding the deep connections built within this space. While they have a long history in supporting gaming through their own builds in Minecraft and Animal Crossing, they're now building partnerships and experiences that meet the gamer where they are and allows them to understand the benefit of having an ally in your corner. Ally's Beth Woodruff will discuss how their gaming efforts have led to increased brand affinity and customer growth, while also future proofing their business.
Presenter
Beth Woodruff, Sr Director of Brand Strategy, Integration, Gaming & Innovation, Ally Financial 
11:25 AM Pacific
2:25 PM ET
Keynote Q&A: Serving Up Peter Piper’s Multi Segmented Audience
Peter Piper Pizza… say that 5 times fast! That’s part of the fun for this game driven, family-friendly restaurant. Peter Piper Pizza, known for its value and entertainment experiences, recently launched a brand refresh to better reach their diverse guests. Peter Piper Pizza's CMO Genaro Perez, shares the strategy behind their series of new commercials that enables them to connect with customers in more culturally relevant ways.
Interviewee
Genaro Perez, Chief Marketing Officer, Peter Piper Pizza 
Interviewer
Lisa Singer, Senior Director, Event Programming, MediaPost 
11:55 AM Pacific
2:55 PM ET
Roundtable: WOW-ifying Video Impact
People today are being bombarded by video, and, consequently, skipping through content. How can marketers capture and maintain consumers' attention? What are the expectations and how are brands meeting them? Let's discuss.
Featuring
Gustavo Alvarado, Senior Manager, US Brand Marketing, Sony PlayStation 
11:55 AM Pacific
2:55 PM ET
Roundtable: One Size Doesn't Fit All - How Are Marketers Holding Media Accountable to Deliver Upon KPIs?
What is the best way for brands and agencies to partner with measurement providers to “get it right”? How are you prioritizing KPIs, determining what media will meaningfully deliver upon goals, and, ultimately, how are you holding that media accountable?
Featuring
Mariel Moscatello, SVP, Group Director Investment, Havas Media Network 
11:55 AM Pacific
2:55 PM ET
Roundtable: Reaching Younger Generations - Rethinking Your Brand Strategy
As Gen Z gains buying power, brands need to rethink their marketing strategies beyond millennials.
Featuring
Leyna Donaldson, Media Director, Zenith Media 
Megan Stinn, Lead, Social Strategy and Activation, Pet, The J.M. Smucker Co. 
12:40 PM Pacific
3:40 PM ET
Sponsor Lunch Presentation
1:30 PM Pacific
4:30 PM ET
Golf at Camelback Golf Course
Hiking at Camelback Mountain
Pool Outing at the Resort
6:30 PM Pacific
9:30 PM ET
Cocktail Party Rockbar Inc. (Shuttle leaves at 6:15pm SHARP)
7:30 PM Pacific
10:30 PM ET
Dinner Reception The Herb Box Restaurant

Wednesday, 03/20

8:00 AM Pacific
11:00 AM ET
Breakfast Buffet Opens Arizona Foyer
8:45 AM Pacific
11:45 AM ET
Sponsor Breakfast Presentation Arizona Ballroom
9:00 AM Pacific
12:00 PM ET
Keynote: Co-Presentation: Meow Mix Brings a Classic Brand into Cultural Relevance
As the Only One Cats Ask for By Name®, Meow Mix has been a mainstay in cat food and culture for 50 years. JM Smuckers' Megan Stinn and Zenith Media's Leyna Donaldson, share how the brand has evolved its media and creative strategy to gain cultural relevance with today’s cat parents with the help of former boy bander JC Chasez.
PresenterS
Leyna Donaldson, Media Director, Zenith Media 
Megan Stinn, Lead, Social Strategy and Activation, Pet, The J.M. Smucker Co. 
9:20 AM Pacific
12:20 PM ET
Case Study: Whitmer For Governor - Integrated Success Story
Gretchen Whitmer’s reelection media campaign in 2022 is a perfect example of GMMB’s integrated media approach. From the outset of the campaign, vp, paid media, Ryan Olson, shares their strategy to ensure their message reached voters despite the fragmented media landscape.
Presenter
Ryan Olson, Vice President, Digital Media Supervisor, GMMB 
9:40 AM Pacific
12:40 PM ET
Panel: Breaking Through the Clutter to Reach Your Target Audience
In today’s over saturated TV/Video landscape, media buyers need to be more strategic than ever. How are brands getting their ads in front of the best audience at the best times? Audience-based buying vs content-based? Linear vs digital vs social or a combination of all? What creative is breaking through. Our panel of marketers discuss.
Moderator
Steve Smith, VP, Editorial Director, Events, MediaPost 
PanelistS
Kevin Cahn, AVP, Head of Media COEs, Kepler 
Joyclyn Faust, VP, Advanced TV, Harmelin Media 
Matthew Kramer, Head of Global Media Investment, Media.Monks 
10:10 AM Pacific
1:10 PM ET
Summit Concludes

Featured Speakers

Gustavo Alvarado

Sony PlayStation
Senior Manager, US Brand Marketing

Jeff Biesman

National Debt Relief
CMO

Steve Blackford

Gen Digital
Director, Offline Media & Identity

Emily Brown Porter

EVERSANA INTOUCH
SVP, Performance Media

Kevin Cahn

Kepler
AVP, Head of Media COEs

Jeanna Corley

Frontdoor
VP, Brand

David Corns

Opendoor
Chief Marketing Officer

Lance Demonteiro

Horizon Next
VP, Digital & CTV Innovation

Jason Dille

Chemistry
Chief Media Officer

Leyna Donaldson

Zenith Media
Media Director

Joyclyn Faust

Harmelin Media
VP, Advanced TV

Tim Forman

Chili’s
Media Director

Matthew Kramer

Media.Monks
Head of Global Media Investment

Mariel Moscatello

Havas Media Network
SVP, Group Director Investment

Ryan Olson

GMMB
Vice President, Digital Media Supervisor

Genaro Perez

Peter Piper Pizza
Chief Marketing Officer

Megan Stinn

The J.M. Smucker Co.
Lead, Social Strategy and Activation, Pet

Melissa Voeller

Gen Digital
Head of Global Integrated Marketing

Michelle Wilson

McKinney
Group Media Director

Beth Woodruff

Ally Financial
Sr Director of Brand Strategy, Integration, Gaming & Innovation

Lisa Singer

MediaPost
Senior Director, Event Programming

Steve Smith

MediaPost
VP, Editorial Director, Events

Activities

Monday 1:30 p.m.

Major League Baseball Spring Training Game

Join fellow Summit attendees taking in some Spring training baseball. A great opportunity to bond with other Summit attendees over America's favorite pastime under the sunny Arizona skies. Shuttle service provided to-and-from ballpark (just a 15 minute ride from hotel).

Monday 1:30 p.m.

Golf at McCormick Ranch

McCormick Ranch has 2 championship golf courses - the Pines and the Palms. Both are superbly designed and feature breathtaking Southwestern scenery and immaculate course conditions.  These are a favorite spot for local Scottsdale golfers.
If you are looking for great tree lined courses, with designs second to none, then this is your course - right in the heart of Scottsdale.

Monday 1:30 p.m.

Horseback Riding

A guided ride that takes you into the Sonoran desert where you will see a great variety of plants native to the region, from the pincushion and hedgehog cactus, prickly pear, barrel cactus, ocatillo, mesquite, palo verde, to the giant saguaro cactus.





Tuesday 1:30 p.m.

Golf at Camelback Golf Course

Designed by world-renowned golf course architect Arthur Hills, Padre Course features towering trees, subtle landforms and impressive bunkering to sharpen your game. This 6,903-yard, par 72 design is known for its strategic layout and multiple lakes. In fact, the 18th hole of this course was voted the best water hole in the state by Arizona Golf Magazine. A lush parkland setting with spectacular Camelback Mountain views sets this Scottsdale course apart.

Tuesday 1:30 p.m.

Hiking at Camelback Mountain

Camelback Mountain, with an elevation of 2,704 feet, is an excellent hike or climb in Arizona. Hiking Camelback Mountain is perfect activity in Phoenix, because the hike is quick and is located in the middle of the Phoenix Valley with great views. Hikers are treated to gorgeous views with a nice variety of flora and fauna - including Saguaro Cactus, Ocotillo, Palo Verde, Cholla, Barrel Cactus and the Creosote Bush.

Tuesday 1:30 p.m.

Pool Outing at the Resort

Relax in style at the outdoor pool in the scenic Sonoran Desert with a beautiful mountain view... oh, and cold, refreshing drinks will be available for purchase at the pool bar!

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Venue

The Scottsdale Resort @ McCormick Ranch
7700 E McCormick Pkwy
Scottsdale, Arizona, 85258

Booking your Room at The Scottsdale Resort @ McCormick Ranch

To secure a room for MediaPost's TV & Video Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. You may register for the event here.

To book your discounted room at The Scottsdale Resort @ McCormick Ranch, go to:

https://www.hilton.com/en/attend-my-event/mediapostcommunications2024/

This discounted room block will EXPIRE on FRIDAY, 2/23/24, 5pm EST!


If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.


The Scottsdale Resort @ McCormick Ranch

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.