by Robert Williams on May 3, 11:00 AM
Gymnastics is the Olympic sport that Americans are most planning to watch, followed by swimming and track and field.
by Robert Williams on May 2, 3:28 PM
Almost two-thirds of consumers said media content has inspired them to travel.
by Robert Williams on May 1, 3:00 PM
Paid search campaigns are undergoing a significant transition as more marketers adopt Google's Performance Max for goal-based campaigns.
by Robert Williams on Apr 30, 8:33 PM
Consumers want transparency as they lose the ability to discern what's real.
by Steve Sternberg on Apr 30, 4:25 PM
This week's edition continues The Sternberg Report's monthly series, where I review TV shows I label as the Good, the Too Bad, and the Ugly. …
by Robert Williams on Apr 29, 2:27 PM
Conversely, McDonald's, Starbucks and Chick-fil-A performed better on streaming.
by Robert Williams on Apr 26, 10:36 AM
About 37% of Americans said they're at least somewhat likely to watch the WNBA with Clark now in the league.
by Robert Williams on Apr 25, 6:24 PM
Broadcast TV also offers a way to reach consumers who can't be reached through streaming platforms that don't carry advertising.
by Robert Williams on Apr 24, 6:53 PM
While Americans generally value the idea of press freedom, they are more divided over the issue of protecting a free press or preventing the spread …
by Robert Williams on Apr 23, 4:54 PM
The social-video app experienced a higher cost-per-thousand as it faces the possibility of a U.S. ban.