by Joe Mandese on Mar 15, 11:56 AM
Marvel's "Avengers" have won the super hero battle waging on social media over the last 13 months, according to an analysis of social media mentions …
by Joe Mandese on Mar 15, 8:33 AM
The Big 4 -- Netflix, YouTube, Hulu and Amazon Prime -- remain the top OTT app downloads, but some next-tier players are gaining critical mass, …
by Joe Mandese on Mar 13, 12:36 PM
After the NFL, the NCAA's college men's basketball tournament is the most lucrative TV sports franchise from an advertising standpoint, according to an analysis released …
by Joe Mandese on Mar 12, 9:47 AM
Few brands have experienced the kind of volatility that Nike has recently, but despite some well publicized "hits" -- especially the explosion of NCAA basketball …
by Joe Mandese on Mar 11, 12:56 PM
GroupM's MediaCom unit, thanks to a boost from its Tel Aviv office, was the most award-winning agency network in terms of the major media-related advertising …
by Joe Mandese on Mar 8, 3:12 PM
In what may be one of the most in-depth analyses to date of the magnitude and composition of the NCAA college basketball tournament, independent marketing …
by Joe Mandese on Mar 7, 8:09 AM
In light of Google Ad Manager's shift to a "unified first price auction" model for programmatic media-buying, we are republishing the findings of the Spring …
by Joe Mandese on Mar 6, 2:46 PM
In a development that likely correlates to greater interest in OTT streaming as well as subscription video-on-demand services, the percentage of American households planning to …
by Laurie Sullivan on Mar 6, 1:21 PM
As demand rises for skilled advertising and marketing professionals, some of the top rated job categories and talent will see a take home pay that …
by Joe Mandese on Mar 6, 12:18 PM
While a number of forecasts predict digital will overtake "traditional" media ad spending this year, at least one category is bucking the trend: automotive. But …