by Joe Mandese on Nov 9, 3:37 PM
Increasing spending and/or emphasis on the use of first-party data is the No. 1 solution brand marketers expect to take following moves by Google, Apple …
by Joe Mandese on Nov 3, 9:14 AM
As far as data visualizations go, MediaCom China just published one of the most fun -- and playful -- ones we've seen in a while. …
by Joe Mandese on Nov 2, 3:13 PM
Eighty-three percent of marketers believe Apple's and Google's cookie deprecation will have a "moderate to significant impact" on their digital advertising plans, while 69% said …
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