by Robert Williams on Sep 13, 4:08 PM
Viewers also are sophisticated in understanding how advertisers target users online.
by Robert Williams on Sep 12, 7:28 PM
Programming selection on cable TV or streaming also affects how people think about subscribing.
by Robert Williams on Sep 11, 6:57 PM
Granular metadata have become more important as content distribution moves away from exclusive license agreements.
by Robert Williams on Sep 10, 6:25 PM
The increase is another sign of weakness in the media marketplace.
by Robert Williams on Sep 8, 8:11 AM
Only 14% of media buyers said they consider X a preferred partner, compared with 37% for social media more broadly.
by Robert Williams on Sep 6, 6:47 PM
The portion of U.S. consumers who say advertising accurately represents Black people has steadily declined in recent years, according to a survey by Dentsu. Declines …
by Steve Sternberg on Sep 6, 10:52 AM
From the earliest days of television, live-action series featuring superheroes have had their ups and downs. Occasionally popping up in the 1950s through early 2000s, …
by Robert Williams on Sep 5, 7:24 PM
Eighty-three percent of shoppers said they host or attend watch parties at home at least once a season.
by Robert Williams on Sep 3, 4:03 PM
Staying home to watch movies and shows on streaming platforms is a bargain compared with going out to a restaurant, live concert or sporting event.
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