- Rethinking Ads On The Open Web
MediaDailyNews, Laurie Sullivan - Thursday, May 30, 2024
Quantcast has rebuilt its ad platform based on AI and machine learni ...
- Global CTV Ad Forecast: Up 26% In 2024, Trade Desk At 59% Programmatic Share
Television News Daily, Wayne Friedman - Thursday, May 30, 2024
CTV advertising will continue to outpace social and search and programmatic-platform reven ...
- Google Responds To AI Overview, Reveals Dangerous Answers To Queries
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Users have found that Google's AI Overview technology returns some misleading a ...
- Microsoft Unveils The Copilot Of Media Planning
Planning & Buying Insider, Laurie Sullivan - Thursday, May 23, 2024
You've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planni ...
- Indie DSP Programmatic Ad Deals Climb 24%
Advanced TV Insider, Wayne Friedman - Wednesday, May 22, 2024
FreeWheel defines "independent" as ad buys from agencies and buying entities n ...
- Amazon Upfront Content Coup: Streaming-Only 'Jeopardy!' Spinoff
TVBlog, Adam Buckman - Wednesday, May 22, 2024
The latest plan to extend the "Jeopardy!" brand beyond the confines ...
- Working Vs. Non-Working Presidential Campaign Dollars
Red, White & Blog, Joe Mandese - Friday, May 17, 2024
To date, Biden Harris has a more than $100 million advantage ...
- Final Thoughts About This Week's Upfronts
TVBlog, Adam Buckman - Friday, May 17, 2024
And now, an exclusive peek inside the TV Blog's Upfront Week note ...
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
NFL's deal to give Netflix two high-profile exclusive Christmas Day games wi ...
- Netflix Upfront: New Ad-Tech Platform, Partnership Deals
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
At its upfront event, Netflix announced it will start up its o ...
- Network TV, Linear Cable Get Some TLC At Upfronts
TVBlog, Adam Buckman - Thursday, May 16, 2024
Streaming took center stage at the Upfronts this week, but broadcast a ...
- NBCU Upfront Brand-Speak: More Peacock And ... 'What Even Is Prime Time?'
TV Watch, Wayne Friedman - Tuesday, May 14, 2024
"Tonight Show" host Jimmy Fallon was to be found singing onstage ...
- Fox New Upfront Content: Animated 'Guys,' Beach Rescues And Denis Leary
TVBlog, Adam Buckman - Tuesday, May 14, 2024
Fox is so enthusiastic about its new animated comedy for next fal ...
- Reba Sitcom Headlines NBCU's Upfront Content
TVBlog, Adam Buckman - Monday, May 13, 2024
NBCU announced Friday that NBC will have two new comedies and o ...
- Will Sports Programming Be A Factor Boosting TV's Upfront Ad Market?
Television News Daily, Wayne Friedman - Friday, May 10, 2024
An expected soft TV upfront ad market might look better with strong ...
- PubMatic Reports 20% Revenue Hike For Q1
Publishers Daily, Ray Schultz - Tuesday, May 7, 2024
Company raises its full year guidance and forecasts 12% revenue growth. ...
- NBCU Strikes First-Party Data Deal With Instacart
Television News Daily, Wayne Friedman - Monday, May 6, 2024
To ramp up performance-based ad efforts for better business outcomes, NBCU h ...
- Amazon Ads Expands Prime Video Interactive Ad Formats
Television News Daily, Wayne Friedman - Tuesday, May 7, 2024
With Amazon Ads' new interactive TV ad format, viewers can shop multip ...
- TikTok Unveils New Premium Ad Offerings, Publisher Partners
MediaDailyNews, Colin Kirkland - Friday, May 3, 2024
At its NewFronts presentation, TikTok announced new premium ad-placement options and addition ...
- Next Steps For Google After NewFronts
MediaDailyNews, Laurie Sullivan - Sunday, May 5, 2024
If the DOJ finds Google violated antitrust laws, it will schedule ...
- Spotify Spotlights Its Digital Video Ad Offerings At Its First NewFronts Event
MediaDailyNews, Colin Kirkland - Thursday, May 2, 2024
Spotify highlighted its video ad opportunities at its first NewFront event, a ...
- Meta Unveils AI-Enabled Creator/Audience/Brand Matching Tool
MediaDailyNews, Joe Mandese - Thursday, May 2, 2024
The announcement during its NewFront presentation today also included a new "Remind ...
- Roblox Opens Up Video Ads To All Advertisers
MediaDailyNews, Colin Kirkland - Wednesday, May 1, 2024
Brands advertising on Roblox can now publish video ads for users ...
- AI: Threat Or Opportunity? News Leaders Take Up Topic At IAB NewFronts
TVBlog, Adam Buckman - Wednesday, May 1, 2024
Managing AI, correcting misperceptions of news, and investing in new innovations we ...
- Roku Inks NewFront Deals With Trade Desk, iSpot, NBCU
Television News Daily, Wayne Friedman - Tuesday, April 30, 2024
Trade Desk advertisers now have direct access to Roku via a priva ...
- MRC Releases Invalid Traffic Update, Includes Property-Level Reporting
MediaDailyNews, Joe Mandese - Wednesday, April 24, 2024
The new guidance reflects rapidly emerging forms of invalid traffic that alrea ...
- Upfront Scorecard: Three Down, 11 To Go
TVBlog, Adam Buckman - Tuesday, April 23, 2024
For those who like scorecards, here is how the Upfront season ...
- Serial Entrepreneur Releases Data On Real Cost Of Programmatic TV Ad Buys
MediaDailyNews, Laurie Sullivan - Thursday, April 11, 2024
Tatari CEO Philip Inghelbrecht shared data Friday to show just how mu ...
- Upfront TV-Streaming Marketplace: Executives Have 'Some' Optimism
Advanced TV Insider, Wayne Friedman - Thursday, April 11, 2024
Upfront video ad and marketing execs have "some" optimism in the TV-streami ...
- Advanced TV Platform Cadent Buying Machine-Learning Developer AdTheorent
Television News Daily, Wayne Friedman - Monday, April 1, 2024
The new combined Cadent-AdTheorent cross-platform media company will look to provide performan ...