And now, an exclusive peek inside the TV Blog's Upfront Week notes, a litany of criticism, praise and nitpicking. Read the whole story
Venu Sports, slated to launch in fall 2024, will be made available directly to consumers via a new app. Subscribers will also have the … Read the whole story
Viewers tend to spend more time viewing ads that appear in cinema, linear television and connected television. Read the whole story
Nielsen's effort to show a complete picture with its new "Media Distributor Gauge" totals all viewing from all platforms - streaming, linear and otherwise … Read the whole story
After solely relying on Microsoft for its ad-tech platform, Netflix said this week it will build its own ad platform to give advertisers new … Read the whole story
Increasingly, ad agencies are acting as principals rather than agents, meaning they acquire and own the media they resell to their clients. Keep reading … Read the whole story