May 18, 2017Radisson Martinique on Broadway, NYC

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The New Rules of Connected Engagement

Live from IoT Marketing Forum

Thursday, May 18

9:00 AM
Coffee & Networking
9:45 AM
Opening Remarks
MC
Chuck Martin, Editor, Net Future Institute, AI & IoT Daily
10:00 AM
Keynote: Creating Connected Engagement
Keynote
James Meeks, Product Director, Mobile, JCPenney
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10:30 AM
Panel: Engaging with the Always-Connected Customer
Moderator
Whitney Fishman Zember, Managing Partner, Innovation and Consumer Technology, Wavemaker
PanelistS
Sara Bamossy, Chief Strategy Officer, Pitch
Leigh Christie, Manager, Isobar NowLab Americas, Isobar
Chuck Fletcher, Technology Director of Emerging Experiences, SapientRazorfish
Michael Miraflor, SVP, Global Head of Futures & Innovation, Blue 449
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11:15 AM
Coffee Break
11:30 AM
Presentation: A Marketer’s Guide to Internet of Things Legal Issues
Presenter
Vejay G. Lalla, Partner, Entertainment, Advertising, and Promotions Group, Davis & Gilbert LLP
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12:00 PM
Presentation: The Angles of Virtual Reality
Presenter
Ronjan Sikdar, Vice President, Media Analytics, Nielsen
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12:15 PM
Presentation: The Voice-Activated Path To Purchase
Presenter
Janice Caston, VP of Global Marketing, Toluna
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12:30 PM
Lunch
1:30 PM
Panel: Smart Shoppers Meet Smart Stores
Moderator
Linda Shea, Global Managing Director Customer Strategies, ORC International
PanelistS
Matt DePratter, VP, Digital Shopper Marketing, Catapult
Brian Dunphy, GM, Enterprise Business, Gimbal
David Kalman, Chief Technology Officer, Hacker Agency
Dani Kollin, Creative Director, Midnight Oil
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2:15 PM
Presentation: Making Virtual a Reality for Brands and Consumers
Presenter
Anthony Hitt, CEO, Engel & Völkers
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2:30 PM
Coffee Break
2:45 PM
Presentation: Tapping Advanced Tech To Advance eCommerce
Presenter
Leslie Leifer, Vice President of E-Commerce Product Development, 1-800-FLOWERS
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3:15 PM
Presentation: Voice Is Everything
Presenter
Ben Gaddis, President, T3
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3:30 PM
Discussion: “Alexa, How Do Marketers Deal with All These Voice Assistants?”
Moderator
Jordan Greene, Partner/Mobile Media, Mella Media
PanelistS
Russell Goldman, Digital Commerce Lead, Mindshare North America
Greg Hedges, VP of Emerging Experiences, RAIN
Chris Kelly, Chief Creative Officer, Organic
Tom Kelshaw, Director of Strategy Platforms & Technology, Wavemaker
David Song, Managing Director, Barker
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4:15 PM
Conference concludes

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