In this growing world of technology, artificial intelligence and data, how are companies like 1-800-Flowers.com
using that information along with tools to advance their eCommerce experience and help their customers? Leslie Leifer, VP of eCommerce Product Development at 1-800-Flowers, will address the issue of when do you ask vs. when should you know? The IoT
market at times requires that a business actually try something to gain customer insights to determine what’s next.