May 18, 2017Radisson Martinique on Broadway, NYC


The New Rules of Connected Engagement

Live from IoT Marketing Forum

Thursday, May 18

9:00 AM
Coffee & Networking
9:45 AM
Opening Remarks
Chuck Martin, Editor, Net Future Institute, AI & IoT Daily
10:00 AM
Keynote: Creating Connected Engagement
James Meeks, Product Director, Mobile, JCPenney
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10:30 AM
Panel: Engaging with the Always-Connected Customer
Whitney Fishman Zember, Managing Partner, Innovation and Consumer Technology, Wavemaker
Sara Bamossy, Chief Strategy Officer, Pitch
Leigh Christie, Manager, Isobar NowLab Americas, Isobar
Chuck Fletcher, Technology Director of Emerging Experiences, SapientRazorfish
Michael Miraflor, SVP, Global Head of Futures & Innovation, Blue 449
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11:15 AM
Coffee Break
11:30 AM
Presentation: A Marketer’s Guide to Internet of Things Legal Issues
Vejay G. Lalla, Partner, Entertainment, Advertising, and Promotions Group, Davis & Gilbert LLP
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12:00 PM
Presentation: The Angles of Virtual Reality
Ronjan Sikdar, Vice President, Media Analytics, Nielsen
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12:15 PM
Presentation: The Voice-Activated Path To Purchase
Janice Caston, VP of Global Marketing, Toluna
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12:30 PM
1:30 PM
Panel: Smart Shoppers Meet Smart Stores
Linda Shea, Global Managing Director Customer Strategies, ORC International
Matt DePratter, VP, Digital Shopper Marketing, Catapult
Brian Dunphy, GM, Enterprise Business, Gimbal
David Kalman, Chief Technology Officer, Hacker Agency
Dani Kollin, Creative Director, Midnight Oil
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2:15 PM
Presentation: Making Virtual a Reality for Brands and Consumers
Anthony Hitt, CEO, Engel & Völkers
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2:30 PM
Coffee Break
2:45 PM
Presentation: Tapping Advanced Tech To Advance eCommerce
Leslie Leifer, Vice President of E-Commerce Product Development, 1-800-FLOWERS
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3:15 PM
Presentation: Voice Is Everything
Ben Gaddis, President, T3
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3:30 PM
Discussion: “Alexa, How Do Marketers Deal with All These Voice Assistants?”
Jordan Greene, Partner/Mobile Media, Mella Media
Russell Goldman, Digital Commerce Lead, Mindshare North America
Greg Hedges, VP of Emerging Experiences, RAIN
Chris Kelly, Chief Creative Officer, Organic
Tom Kelshaw, Director of Strategy Platforms & Technology, Wavemaker
David Song, Managing Director, Barker
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4:15 PM
Conference concludes

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