The Trends Shaping Video Advertising for QSR Brands
Matt Duffy, CMO of Pixability, shares insights from real campaigns and from a major QSR study showing how top brands are using video advertising to make an impact on their audiences.
Presenter: Matt Duffy, CMO, Pixability
With over 18 years of marketing leadership experience in AdTech and SaaS companies, Matt oversees all marketing strategy and execution at Pixability. Prior to coming to Pixability, Matt served as CMO of ClimaCell a weather tech start-up. Previously he also served as CMO of ZeroTurnaround, VP/Marketing at LogMeIn and VP/Marketing at Jumptap, a mobile ad tech company that was acquired by Millennial Media. Matt holds a BA from Trinity College (CT) and an MBA from Babson College.
Location Data the Secret Ingredient
Mandana Mellano, VP of Marketing at Thinknear, uncovers the critical role of location data in helping QSR marketers stay ahead of the competition and deliver a win.
Presenter: Mandana Mellano, VP, Marketing, Thinknear
Mandana oversees Thinknear’s marketing strategies and is responsible for the company’s creative vision in both brand positioning and communications.
Prior to Thinknear, Mandana held senior level positions leading media practices at Fallon, Ogilvy, Group M, and Kastner & Partners. Mandana has lead digital media for some of the most iconic global brands such as Activision, Red Bull, Porsche, Cisco, and Qualcomm among others. Mandana has been the strategic media force behind many high-profile brand platform launches and brings over 16 years of ad agency expertise to Thinknear and the location-based mobile marketplace.
She is currently the co-chair on the Location Committee of the Mobile Marketing Associate (MMA) driving industry-wide education and innovation in expanded use cases of Location Data and Intelligence.
Mandana holds an M.A. from USC’s Annenberg School of Communications and has two B.A.s from UC Riverside in Sociology and Latin American Literature.
Unlocking Your Data: Keys to Activating Data in Media Today
Every marketer and every agency understands the value of consumer relationships and tapping into data to strengthen them. But, do they really know how to turn the overwhelming amount of data available to them into actionable insights? In this presentation Dan Aversano, SVP of Ad Innovation & Programmatic Solutions, WarnerMedia, will review the keys to activating on your data in media today across multiple media touchpoints. From linear to digital to social, Dan will explain how to drive real results for your business through insights-powered advertising.
Presenter: Dan Aversano, SVP of Ad Innovation & Programmatic Sales, Ignite, WarnerMedia
Dan Aversano is senior vice president of ad innovation and programmatic solutions for Ignite, WarnerMedia Ad Sales. In this role, Aversano and his team lead the development of next generation ad capabilities, notably around audience targeting and advanced TV solutions.
Aversano and his team have been hard at work for years in bettering the company’s capabilities with spaces like audience targeting. AudienceNOW and TargetingNOW have already been executed with dozens of partners and are proving to deliver incredible results featuring stronger KPI delivery for their brands. To further build out opportunities for partners, he and his team are focused on driving interactive, addressable and OTT advertising solutions, to complement the overall capabilities portfolio.
Since joining Turner in 2012, Aversano has also served as senior vice president of client and consumer insights, a division that powered the next generation of client selling and data-driven ad innovations for the company, as well as vice president of research and strategy for Turner Entertainment Ad Sales, where he utilized cutting edge analytics and innovative audience measurement solutions to contribute toward TBS and TNT advertising sales strategy, notably the 2014/15 Now Media Upfront strategy. He also oversaw the development of advanced research offerings for Turner’s agency and advertising partners, many times leveraging the then Time Warner Medialab in the process.
Prior to joining Turner, Aversano held various roles at Nielsen across their Watch and Buy businesses, most recently serving as vice president of Media & Advertising Analytics.
Aversano was honored as one of Broadcasting & Cable’s Next Wave of Leaders in 2017, as well as “18 Under 34” in 2015. He also helped lead the team honored by TV of Tomorrow in 2016 for “Achievement for Advanced Advertising,” and by the ANA in 2016 for outstanding achievement in the category of Analytics Science.
He graduated from Villanova University with a bachelor’s degree in science in both finance and marketing.
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
YouGov Sponsor Presentation
Presentation description coming soon.
Presenter: Holden Diamond, Client Service Manager, YouGov
Holden Diamond is a Client Service Manager with YouGov, where he leads consultative analytics for multinational clients as far ranging as athletic apparel manufacturers to music agencies. He has an extensive history in market research – prior to working at YouGov, he worked with the custom research analytics. His passions include data visualization, marketing strategy, and mangos.