Babies can swipe before they stand. Four out of five teens share their pillows with their smartphone. Everyone is checking their phones 220 times a day. We’re becoming one with our machines—until the ads start to play. Why? Kargo SVP of Sales Alexis Berger takes an unflinching look at Mobilegeddon and uncovers fresh insights that suggest we follow an old, and golden, rule to move mobile into the future.
Presenter: Alexis Berger, SVP of Sales, Kargo
Recognized by both Business Insider and Mobile Marketer as a "Mobile Woman to Watch", Alexis is responsible for driving Kargo’s strategic vision and revenue.
Previously, Alexis managed one of the most successful sales teams at Brightroll where she developed best-in-class digital solutions for major publishers, advertisers, ad networks and DSPs. Prior to joining Brightroll, Alexis opened the Midwest office for Adconion Media Group and was responsible for driving brand presence and establishing strategic partnerships within the region from the ground up. While at Adconion, she was one of its highest generating salespeople globally, setting multiple company revenue records.
Throughout her career, Alexis has worked with numerous Fortune 500 companies including Sprint, Kellogg, Walgreens, McDonalds, Disney, and Ford.
Cross Device and Holiday Shopping
A holistic view of consumer experiences across devices is the key to success this holiday season. Consumers no longer think in terms of channels, they expect a seamless experience whether shopping via a website, mobile device, or app. Stacy Bohrer will highlight why it is imperative to think like a consumer while wearing your marketing hat.
Presenter: Stacy Bohrer, Senior Director of Business Development, The Trade Desk
Stacy Bohrer is Senior Director of Business Development for The Trade Desk, an omnichannel platform in the $20B programmatic industry. In her role as BD lead of The Trade Desk’s Chicago office, Stacy works with her team to build client relationships with agencies across the Midwest.
Stacy is passionate about partnering with agencies to navigate programmatic and evolve their business models. She established The Trade Desk’s business development function out of Chicago in 2013, quickly building the company’s portfolio and establishing The Trade Desk as the platform of choice among programmatic buyers in the region.
Stacy has worked across all facets of advertising in her career, including roles in display, ad serving, social, and radio. She holds a bachelor’s degree from Kent State University.
The Future of Programmatic Advertising
Walled gardens, cross-device targeting, HTML5, multi-media programmatic and programmatic in the traditional media space – What does it all mean and where does it go from here? Andrew will discuss the future of ad-tech and programmatic marketing. Learn who the major players are, what they are doing, and why. With over 45% of all digital display flowing through programmatic channels, it has never been more important to understand the future of this eco-system, and the ramifications it has on all other media platforms.
Presenter: Andrew Robitaille, Director of Sales, Eyereturn Marketing
Andrew Robitaille is the Director of Sales at Eyereturn Marketing, a fully integrated digital marketing technology company that is transforming the way brands reach consumers online. Andrew joined Eyereturn in 2011 and is responsible for leading a team of talented media executives to provide cutting edge, cross-platform advertising opportunities for clients. His experience with integrated digital technology solutions gives him the unique ability to deliver innovative solutions for brands and agencies. Andrew is currently administering the company’s expansion into the United States while building strategic partnerships and identifying growth opportunities globally. Andrew is a member of the IAB and graduate of Guelph University.