Are you getting the most out of your search platform partners? Join a panel of search marketers, who will explore how to enjoy successful partnerships with the likes of Google and Bing, including: how to get the most from beta tests, optimizations and expansion efforts. What should your role be in these collaborations as the advertiser?

Mega-marketplaces like Amazon, Wal-Mart and Target are turning into some of the world’s largest search engines. How are brands and search marketers alike leveraging these retail behemoths as advertising channels? How important have the paid media opportunities on these channels become for brands, what strategies have succeeded, and what data ownership issues arise?

Marketers are always looking for the best ways to capture a consumer's attention. One of the best ways to standout in a sea of search results is to have the right metadata in place. In this panel, search experts will discuss how they are using keywords and metadata to acquire new customers.

In our last session at the Search Insider Summit, we wrap by bringing three of our Roundtable leaders on stage to recount some of the key conversations and takeaways they’ve come across in talking to fellow attendees over the past three days.