• by Fern Siegel , May 3, 2024

Bronx Zoo is touting a milestone — its 125th anniversary.

Comprising 265 acres of park land, the largest metropolitan zoo in the U.S. is noting this historic achievement with a campaign by Six+One, the organization's AOR.

Six+One's 360-degree campaign — "Unforgettable Lives Here" — invites New Yorkers to participate in the Bronx Zoo's ongoing journey, creating their own singular experiences.

The new work positions the Bronx Zoo as a remarkable destination that adds value and memories for families. It is home to over 11,000 animals, more than 640 species.

The year-long campaign appears throughout New York City, with out-of-home takeovers in subway stations, entrance wraps, billboards, digital video, paid social media and display.

Eric Rojas, founder-COO, Six+One, said the agency was honored to bring the Bronx Zoo's story to life. "The zoo has been transporting New Yorkers to remote corners of the world for over 125 years, both physically and emotionally, and we're excited to see the city share in the celebration."

Spots are here and here.

Known for its diverse animal collection, the Bronx Zoo became the first in the world to keep a James' flamingo, a specie thought to be extinct until 1957. In June 1990, the zoo received a female Sumatran rhinoceros, one of only three in North America to hold the critically endangered species. In 2007, the zoo successfully reintroduced three Chinese alligators into the wild.