• by Fern Siegel , May 9, 2024

Digital marketing agency New Engen has been named digital AOR by adventure brand Cotopaxi.

The assignment will include paid social and search, affiliate partnerships, commerce and video/audio display.

Cotopaxi makes backpacks and travel gear for men, women and kids.

Justin Hayashi, New Engen CEO, said: “Cotopaxi has achieved remarkable success over the past 10 years by designing category-leading products and upholding their brand promise to be a force for good. As the brand looks towards its next stage of growth, we’re proud to support this mission.”

One percent of revenue goes to the Cotopaxi Foundation, which supports nonprofit partners with proven records of alleviating poverty.

The announcement follows New Engen’s acquisition of one LT Partners, an affiliate marketing agencies, in 2023. The deal helps support its clients on performance marketing across earned and owned media.

New Engen is continuing its partnerships with major digital marketing platforms, such as Google Premier Partner, Meta Business Partner, Microsoft Elite Partner and Amazon Ads Partner.

Brad Hiranaga, Cotopaxi’s Chief Brand Officer, added: “We are impressed by New Engen’s insights, measurement, and audience-led creative strategy. Their approach will help us deepen our market impact.