Sunday, 12/05
6:30 PM Mountain
8:30 PM ET
Welcome Cocktails
Valhalla room at Stein Eriksen
Monday, 12/06
8:00 AM Mountain
10:00 AM ET
Coffee Service Available
Stein Ballroom foyer - 2nd Floor
8:30 AM Mountain
10:30 AM ET
VIP 1:1 Meetings
Silver Room - 1st floor (by invitation - please refer to your inbox)
9:00 AM Mountain
11:00 AM ET
Breakfast Buffet Opens
Stein Ballroom foyer - 2nd Floor
9:10 AM Mountain
11:10 AM ET
Sponsor Breakfast Presentation
Stein Ballroom - 2nd Floor
9:35 AM Mountain
11:35 AM ET
Opening Remarks
Stein Ballroom - 2nd Floor
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:40 AM Mountain
11:40 AM ET
Keynote: The Coolness of BIMI for Brand-Building in the Inbox!
Stein Ballroom - 2nd Floor
Brand matters! In email marketing, branding has always been used in various ways to legitimize messaging with customers & their ISPs. But there’s a new sheriff in town in BIMI (Brand Indicators for Message Identification). One of LinkedIn’s Postmasters explores how marketers can best use this emerging spec to build (more) trust between a brand & it’s audience. This in turn builds adoption around DMARC (an email authentication spec designed to protect unauthorized use of a domain). Takeaways will also touch on how these specs press brands to focus on how the technologies & techniques of the email channel are integral to brand reputation, and build genuine conversations with customers.
- Keynote
- Udeme Ukutt, Postmaster & Sr. Systems Software Engineer, Mail, LinkedIn
10:05 AM Mountain
12:05 PM ET
Panel: Smells Like Team Spirit: Setting Up Email Organization for Success
As email teams come under increased pressure to leverage more data, personalize messaging and integrate seamlessly for and with every aspect of their organization, how are messaging teams rethinking their structure? Where does email sit in the organization now? Are they subsets of the marketing tier, or do they function as internal agencies serving a range of business units? How are they aligned with the data, tech, sales and marketing teams in order to access actionable data? Where do creative and editorial functions sit? More to the point, how are teams best organized or expanded to be agile in the face of changing conditions? Our panel shares what they have learned about positioning their email teams for success.
- Moderator
- Scott Cohen, Director, CRM Lead Conversion, SmileDirectClub
- PanelistS
- Tara Clark, Vice President of Product Marketing, Collabra Technology
- Colleen Sanderson, Director, Brand and Marketing - Strategy & Activation, United Airlines
10:30 AM Mountain
12:30 PM ET
Sponsor Spotlight and Coffee Break
11:00 AM Mountain
1:00 PM ET
Case Study: Lessons Learned: Hilton’s Journey Towards Hospitable Personalization
Hilton prides itself as a leader in hospitality technology, launching many ambitious industry-firsts in guest experience while finding advantages as well as challenges along its MarTech journey. Matthew shares his experiences in helping Hilton “orchestrate the journey” moving from email-only customer marketing to prioritizing omnichannel personalization in an ever-changing and competitive environment.
- Presenter
- Matthew Williams, Director, Marketing Capabilities, Hilton
11:20 AM Mountain
1:20 PM ET
Case Study: Turning Roadblocks into Launch Pads: Learning From 7-Eleven’s Quick-Serve Personalization Turnaround
Two years ago, America’s iconic convenience store brand still batched and blasted undifferentiated emails across the user base. Now, the program has transformed into a dynamically personalized newsletter program that serves offers and content to customers based on their location, behaviors and purchase history. As 7-Eleven moves into its next level of product level personalization, Sonia shares what the brand has learned about activating data across channels, mapping against customer journeys, and working with variable content.
- Presenter
- Sonia Williford-Gill, Director, Owned Media, JCPenney
11:40 AM Mountain
1:40 PM ET
Case Study: Choosing Their Own Adventure: Curating Customer Content Through Clicks
Relevance is a complex and moving target that is easier said than done. Customers change course, change behaviors and are more than the sum of their latest purchase. Dan Rosenthal explores how Lands’ End is solving for relevance by introducing click behavior into the data points they use to keep messaging meaningful to customers.
- Presenter
- Dan Rosenthal, Senior Director, Contact Strategy, Lands' End
12:00 PM Mountain
2:00 PM ET
Roundtable: Rethinking Email Team Organization
- Featuring
- Scott Cohen, Director, CRM Lead Conversion, SmileDirectClub
12:00 PM Mountain
2:00 PM ET
Roundtable: Post-iOS 15 KPIs
- Featuring
- Brenton Downey, Senior Director, CRM, HelloFresh
- Dana Jones, Sr. Email Marketing Manager, The Southern Company
12:00 PM Mountain
2:00 PM ET
Roundtable: Deliverability Now
- Featuring
- Udeme Ukutt, Postmaster & Sr. Systems Software Engineer, Mail, LinkedIn
12:45 PM Mountain
2:45 PM ET
Lunch Buffet Opens
Stein Ballroom foyer - 2nd Floor
12:55 PM Mountain
2:55 PM ET
Sponsor Lunch Presentation
Stein Ballroom - 2nd Floor
1:15 PM Mountain
3:15 PM ET
Day One Session Adjourns
2:00 PM Mountain
4:00 PM ET
Skiing at the Deer Valley Resort - 1pm
Snowboarding at Park City Mountain Resort - 1pm & 1:30pm shuttles
Ice Skating and Downtown Park City Outing
Hike the Ontario Mine Trail
6:30 PM Mountain
8:30 PM ET
Cocktail Party
Olympic Ballroom foyer (1st floor at Steins)
7:45 PM Mountain
9:45 PM ET
Dinner Reception
at Empire Canyon Lodge (10 min shuttle ride - Pick-up at Steins at 7:30pm)
Tuesday, 12/07
8:00 AM Mountain
10:00 AM ET
Coffee Service Available
Stein Ballroom foyer - 2nd Floor
8:30 AM Mountain
10:30 AM ET
VIP 1:1 Meetings
Olympic Ballroom - 1st floor (by invitation - please refer to your inbox)
9:00 AM Mountain
11:00 AM ET
Breakfast Buffet Opens
Stein Ballroom foyer - 2nd Floor
9:10 AM Mountain
11:10 AM ET
Sponsor Breakfast Presentation
Stein Ballroom - 2nd Floor
9:35 AM Mountain
11:35 AM ET
Keynote: Cold Start Personalization: Testing and Learning The Next Best Action
Stein Ballroom - 2nd Floor
While Amazon may have more (lots more) customer data than you, even the goliath of e-commerce often starts from zero in order to best understand their customers’ tastes and engage on what they may want next. Gary Kamikawa shares how Amazon Music uses cold start personalization to build listener profiles. What has the group learned about testing around location, demographics, affiliate tastes and more to inform the next best actions to take? And what content and formats move the needle with customers?
- Keynote
- Gary Kamikawa, Head of Cross-Channel Personalization & Growth Engineering, Amazon Music
10:00 AM Mountain
12:00 PM ET
Panel: Tell Us a Better Story
As the importance of engagement in the in-box becomes more critical, many brands are going beyond the offers, pitches and triggered messaging and using email to build relationships through storytelling. Our panel of marketers weave the tales that are working for their readers and the metrics that matter for a deeper, longer term content relationship with your audience.
- Moderator
- Sharon Foster, Director, CRM, Consumer Interactive, TransUnion
- PanelistS
- Kristie Doak, Manager, Database Marketing, PGA TOUR
- Mike Lawson, Copywriter, Beardbrand
- Adam Reynolds, Director of Loyalty & Mobile Marketing, Sleep Number
10:25 AM Mountain
12:25 PM ET
Sponsor Spotlight and Coffee Break
10:55 AM Mountain
12:55 PM ET
Case Study: Unlearning Email: No Size Fits All
Shorter emails are always better, right? You should never sent plain text, no? Ron Dorsey has worked for a range of brands in diverse categories, but in many cases “best practices” don’t apply to specific brand categories, audience and KPIs. He shares how and what he has “unlearned” about email rules of thumb in the last two years working for DTC brand Eargo. What has he learned about the importance of testing and learning the best practices for the Eargo product, customer journey, and target?
- Presenter
- Ron Dorsey, Sr. Director, Lifecycle Marketing, Eargo
11:20 AM Mountain
1:20 PM ET
Case Study: Mapping Email To the TaylorMade Customer Journey
As TaylorMade ramps up its e-comm DTC model, the brand has focused its messaging strategy around optimizing the customer journey with an incremental messaging strategy through email. Jonah explores how their email program is leveraging subscriber behavior to segment and deliver content designed to engage and convert. What have they learned about how to target a customer group, and how are they testing the best message to move golfers down the e-comm fairway.
- Presenter
- Jonah Erickson, Program Manager – Email & SMS Marketing, TaylorMade Golf
11:45 AM Mountain
1:45 PM ET
Roundtable: Building Communication Journeys
- Featuring
- Lisa Erickson, Sr. Director of CRM and Loyalty, Sleep Number Corporation
11:45 AM Mountain
1:45 PM ET
Roundtable: New Adventures in Personalization
- Featuring
- Corrina Cohen, Marketing Automation & Engagement Manager, NBCSports/NBC Olympics
12:30 PM Mountain
2:30 PM ET
Lunch Buffet Opens
12:40 PM Mountain
2:40 PM ET
Sponsor Lunch Presentation
1:00 PM Mountain
3:00 PM ET
Day Two Session Adjourns
2:00 PM Mountain
4:00 PM ET
Skiing at the Deer Valley Resort - 1pm
Snowboarding at Park City Mountain Resort - 1pm & 1:30pm shuttles
Tubing at Woodward Park - 2:15pm shuttle
Off-road UTV Tour
7:00 PM Mountain
9:00 PM ET
Cocktail Party
The Elk Room @ Silver Lake Lodge (down hill behind Steins)
8:00 PM Mountain
10:00 PM ET
Dinner Reception
Silver Lake Lodge (down hill behind Steins)
Wednesday, 12/08
8:15 AM Mountain
10:15 AM ET
Breakfast Buffet Opens
8:30 AM Mountain
10:30 AM ET
Sponsor Breakfast Presentation
9:00 AM Mountain
11:00 AM ET
Case Study: How Not to Migrate
Moving to a new ESP and tech stack has been compared to some of the mosrt painful medical procedures. What can ease the pain, let alone the anticipatory anxiety? Clorox's Jasmine Moadel shares her great migration experience and what her team learned not to do - about proper preparation, about the importance of reengaging inactives in advance, about course correcting after a failed warm-up, about properly defining engagement. How can we make migration a less stormy journey?
- Presenter
- Jasmine Moadel, Director of Retention Marketing, The Clorox Company
9:30 AM Mountain
11:30 AM ET
Sponsor Spotlight and Coffee Break
9:50 AM Mountain
11:50 AM ET
Case Study: Going Luxe: Upgrading the Marriott Guest Experience in Email
In order to promote its higher-end properties, Marriott sought to personalize the email experience for luxury guests, just as it would provide personalized service inside its hotels. Marc Sheinkin shares how the company learned that building exclusive email experiences requires rethinking every touchpoint, understanding that customers don’t always stay in their “segment,” and that choosing what not to send can be as important as what you do serve.
- Presenter
- Marc Sheinkin, Director, Member Marketing, Marriott @sheinkin
10:30 AM Mountain
12:30 PM ET
Conference concludes
The 5-Star, Stein Eriksen Lodge at Deer Valley Resort, UT