This is not your typical tourism campaign. To draw visitors to
Saga City,
Japan,
Geometry Global Japan and
Ogilvy & Mather Japan created "Alien of Ariake," a video that researches the mysterious WRSB, an alien creature that
lives in the nearby Ariake Sea. The video begins with a couple finding the skeletal remains of an unknown creature washed ashore. One researcher looks at the skeleton and declares that the creature
will eat "everything." Naturally, panic ensues. Visit before it's too late.
See the video here.
