Dell Launches B2B Campaign, 'Beat Again'

by Amy Corr @MediaPostOTL, August 26, 2015

Dell launched a BtoB campaign to raise awareness of its enterprise capabilities. "Future Ready" illustrates the future of business and technology to a target audience of C-suite execs and IT decision-makers. The debut ad, "Beat Again," is set in the distant future and shows tech's role in finding a new heart for a young girl. The girl's genetic makeup was stored in the cloud; using predictive analytics software, a match was found. The heart and the young girl made their way to the hospital, and the spot ended with Mom able to place her head on her daughter's chest and listen to her heartbeat. Watch it here, created by Y&R New York and VML New York.

ad campaign, b2b, creative, tv

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