by Ray Schultz on Feb 28, 6:27 PM
Twilio Segment lists the fastest-growing apps. Email is an important capability.
by Ray Schultz on Feb 25, 4:58 PM
Most shoppers never return to sites after buying the first time, NetElixir reports.
by Ray Schultz on Feb 24, 5:47 PM
Only a third say their data allows them to make effective decisions on marketing spend, Act-One and Ascend2 report.
by Ray Schultz on Feb 23, 1:15 PM
Online shopping is the main inbox activity -- especially among women, Edison Mail reports.
by Ray Schultz on Feb 22, 5:17 PM
More than half of firms infected with ransomware paid a ransom, and some never regained access to their data and systems, Proofpoint reports.
by Ray Schultz on Feb 21, 12:59 PM
Readers want personalized content, based on their reader preferences and personal details, Jeeng reports.
by Ray Schultz on Feb 18, 2:07 PM
SMS is second in most countries and the biggest driver of unsubscribes is excessive frequency. Sender reputation is the primary factor for 46% in deciding to open an email, followed by content and offer, Twilio SendGrid reports.
by Ray Schultz on Feb 17, 1:38 PM
Many who work in an office part or all of the time at enterprise firms are also fatigued, including those in the C-suite, PFL reports.
by Ray Schultz on Feb 16, 3:35 PM
Sixty-two percent of businesses think they're doing well on respecting consumer privacy -- but only 45% of consumers agree, ActionIQ reports.
by Ray Schultz on Feb 15, 5:55 PM
Over a third of email marketers say performance has actually improved, but many see MPP-related problems, GetApp reports.