by Wayne Friedman on May 31, 9:00 AM
Peacock is offering free tickets to its customers and looking to curry favor with movie-theater owners -- a nice promotion for streaming enthusiasts to upgrade their subscription and consider all venues where NBCU content is screened, including traditional out-of-home forms of entertainment.
by Wayne Friedman on May 27, 9:54 AM
Ads featuring politicians brandishing guns are played on TV networks and stations. What if images and footage depicting the residual after-effects of gun ownership played right after these messages?
by Wayne Friedman on May 26, 8:00 AM
No matter what path you pick, the growth rate is expected to decline in the next five years. But CTV is expected to rise via the traditional TV upfront market.
by Wayne Friedman on May 25, 9:00 AM
Most virtual pay TV providers now offer "unlimited" DVR options that allow for unlimited storage and the ability to fast-forward through commercials.
by Wayne Friedman on May 24, 8:00 AM
Conservative-leaning TV news stations and networks are coming clean with how they feel about the monetization of news as billions of political ad dollars -- destined to hit record amounts this year -- are poured into TV stations.
by Wayne Friedman on May 23, 9:00 AM
Even with the shift to CTV, digital and streaming, advertisers still believe TV networks are among the few places that have value for reach and scale.
by Wayne Friedman on May 20, 8:00 AM
Recession market concerns have been amplified this week as TV-based media companies look to stir major interest in the upcoming season for all their networks with glitzy upfront presentations.
by Wayne Friedman on May 19, 8:00 AM
Fox made a crucial change by not releasing its fall programming schedule during its Upfront. Why? We can watch scripted or non-scripted entertainment programming any time on our own schedule.
by Wayne Friedman on May 18, 9:00 AM
Ad-supported TV has always been a thing. Now the messaging is looking to grow. This was amplified by Comcast NBCU and Fox Corp. on day one of the TV upfront presentations.
by Wayne Friedman on May 17, 9:00 AM
Looking to grow the digital over-the-air TV network industry and its own nine networks, Scripps Networks is spending $20 million in a campaign to get consumers to consider buying digital antennas.