• by Fern Siegel , May 9, 2024

“Save the Day” campaign for Exiger, the supply-chain and third-party risk AI company, showcases ordinary people doing extraordinary things.

From stopping forced labor to combating industrial espionage, staffers are posited as heroes by utilizing advanced AI, via tech platform 1Exiger.

Hill Holliday developed the creative and the media plan for the campaign. It was named Exiger's AOR last fall.

The campaign, by director Chris Buck, will be featured on social media, in print and at key industry events, and OOH at high-traffic locations, such as Dulles International Airport in Washington, D.C.

“Exiger is an extraordinary purpose-driven company that is developing advanced AI to make the world a safer and more transparent place to succeed,” said Chris Wallrapp, CEO, Hill Holliday.

Exiger CEO Brandon Daniels, added the company wanted to “shine a light on the people who are quietly stopping crime, championing social good, saving lives, protecting our workplaces, our economies and our government organizations.”

Hill Holiday produced two spots for the campaign: "Save the Day, Candy Bowl"  and "Save the Day, GOAT."

The agency's client work includes Frontier, Boar's Head, Fireball and Valvoline.