Thursday, March 26
8:15 AM Sponsor Breakfast Presentation
Discovery: Intersection of Content and ConversionWhile content is on everyone's radars these days, many haven’t yet mastered the art of using it to drive conversions. Those who have it figured out have been seeing outstanding success in driving leads and sales. Taboola's VP of Media, Zev Gollender, will present examples of remarkable content campaigns running on Taboola’s platform and share some of the key best practices for creative, distribution and optimization learned from executing thousands of content campaigns.
Presenter: Zev Gollender, VP Media Sales, Taboola
Zev Gollender leads Taboola's demand business in the US and Europe. Zev joined the company in 2012 and built a global team of sales and account managers helping to drive over $200 million in advertising revenue in 2014. Zev helps drive sales by working with thousands of new and existing buyers on Taboola's media platform, including leading brands, publishers, and performance marketers encompassing the digital landscape.
Prior to Taboola, Zev held key business development and sales positions at AOL, Adiant and Firstlight, working with publishers and brands to generate positive ROI and monetization on their digital properties. Zev graduated from Rutgers University and Cardozo Law School, and is an avid guitar player in his spare time. Follow Zev on Twitter @mzgollender.
1:00 PM Sponsor Luncheon Presentation
The New Default
Presenter: Kodi Foster, Head of Brand Initiatives, Outbrain
As Head of Brand Initiatives at Outbrain, Kodi leads strategic account development and collaborations with Fortune 100 brands and their agency partners. In this role, Kodi has been at the forefront of the content marketing revolution, helping brands and agencies develop media strategies that help people discover and consume content online. He is passionate about technologies and media platforms that change behaviors and create new media categories.
Since joining Outbrain in 2010, Kodi has been an integral in helping grow Outbrain into the largest content discovery platform in the world. He leads the Outbrain Global Sales Task-Force, collaborating with the sales leadership across ten international markets to develop global sales strategies for brands including; P&G, Coca-Cola, Unilever, L'Oreal, Samsung, General Motors, Nestle, Pepsico, Toyota and many others. He has a proven track record for developing and optimizing paid and earned content marketing initiatives by fostering credible and productive long-term relationships.
His background makes Kodi a frequent speaker within the digital advertising community, most notably: Brand Innovators, SXSW, Argyle CMO Leadership Forum,The Ataway Exchange Conference, Open Co., IBM Social Business Series, and The Advertising Club Media: Now Conference.
Before joining the Outbrain team, Kodi was the VP of Business Development at Sahara Media Holdings, a publically traded investment company specializing in digital media. He joined the company at the point of inception and led strategy for corporate development, investee relations, and new market mergers & acquisitions, which became the core of the company growth strategy.
Kodi is a graduate of Cornell University.
Follow him: @kodifoster
Friday, March 27
8:15 AM Sponsor Breakfast Presentation
Presenter: Ari Lewine, Co-founder, CSO, TripelLift
Ari Lewine is Co-Founder and Chief Strategy Officer at TripleLift. As Chief Strategy Officer, Ari leads the company's direction on sales, strategy, and product innovation. Most recently, Ari was head of the performance sales team at AppNexus. Ari started his entrepreneurial endeavors at 17 when he purchased University Trucking, a shipping and storage company, grew it to 125 employees, and sold the company in 2009. Ari holds a B.S.B.A. in Finance and Entrepreneurship from the Olin Business School at Washington University in St. Louis.