Content Marketing in the Visual-First World
A pithy catalog entry just won’t cut it anymore, nor a static buyer’s guide, clever listicle or the usual boring Web site experience. A distracted, multi-platform, video-centric consumer generation is grabbing shards of content from everywhere: social feeds, in-store look-ups, YouTube reviews, native inclusions, Instagram likes, Facebook shares ... and more. They are more likely to get inspired by a tweet of an image or a how-to clip than they are to read through your wonderfully wrought piece of brand journalism.
At the third MediaPost Content Marketing Insider Summit we chart out the new strategies and tactics required by branded content in a visual, distracted media environment.
We will explore:
- Content strategy in a video/visual-first world
- Staffing up for content creation when words are no longer king
- Whether a brand newsroom is right for you
- Getting into the messaging app conversation
- How content relates to conversion and ROI
- Is native advertising the new banner ad?
- Crafting content to convert at the point of sale
The new media consumer is distracted and fragmented, but a content marketing strategy shouldn’t be. At the Content Marketing Insider Summit we help marketers realign for a more visual, mobile environments of moments.
Content Marketing Insider Summit 2015 Attendees Include:
2014 Attendees Included
“MediaPost's Summits are a great opportunity to meet industry experts and learn about the movement in the digital space. I returned from the 3 days with a plethora of new contacts. It was the perfect environment to learn and network.”
Megan Goett, Vice President, JP Morgan Asset Management
"This Summit from MediaPost was the best conference I've attended in my six years in marketing. There was a balanced ratio of vendors to brand attendees so the discussion was rich and the networking was second to none. Great content and really knowledge attendees. A very well done event!"
Rosanna Martinez, Sr. Database Manager, National Instruments
“As I sat at this Summit with top thought leaders and marketers from some of the top companies in the world, I gained perspective on opportunities we have yet to leverage. The discussions and conversations, both during the sessions and offline, extended the value of the event and were just as valuable as the sessions themselves. One cannot help but come away from this Summit with a renewed invigoration for this channel along with a list of action items to bring back to their programs.”
Ryan R. Sagan, Senior Marketing Consultant, InterContinental Hotels Group
Conference Content Programmers
Brand Marketer VIP Program
Select brand marketers are eligible for a VIP Pass to the Publishing Insider Summit. To see if you qualify please contact Jon Ronga at firstname.lastname@example.org.
"MediaPost's Content Marketing Insider Summit was truly one of the best events I've ever been to. The one-on-one meetings were especially great as they offered a seamless way to have some quality time with vendors I normally don't get to speak to. Thank you for a very good event."
What people are saying about MediaPost's "Insider Summit" series...
Mairin Heard, Social Media Specialist, HomeAway.com
"I left the Content Marketing Insider Summit with a fresh perspective, new friends and an even deeper appreciation and passion for content marketing. It felt a little bit like grown-up summer camp for content marketing professionals and I hope to get a chance to attend another one in the future.”
Tina Kelly, VP, Interactive Marketing, McMurry/TMG
“This Summit from MediaPost was a fantastic mix of valuable industry thought-leading content, networking and relaxation. By far, the best atmosphere for an industry event I've attended.”
Dan Fleetwood, Digital Marketing Director, SAP Global
"MediaPost's 'Insider' Summits are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
Gary Milner, Director, Global Digital Marketing, Lenovo
"This Summit was one of the most inspiring and insightful events I've ever attended. So many great industry minds all in one cozy lodge. I brought back a wealth of practical and actionable learnings that I'm already putting to great use. I can't wait to attend again."
Wayne Miller, Sr. Digital Marketing Manager, Zumba Fitness
"I learned a lot from brands I don't normally hear from at this Summit. It was great to learn fresh new information and hear perspectives I hadn't before. I felt the vendor presentations were especially useful. I partnered with a vendor from the Summit based on conversations and presentations they showed attendees."
Chelsea Marti, Social Media Manager, TurboTax (Intuit, Inc.)
"The was a great Summit to get focused in the space, hear case studies of how others are activating, and to share perspectives on how to keep moving strategies forward."
Barret Roberts, Senior Manager, Unilever
"I’ve never been to any event where the exchange of business cards felt so immediately personal and deep, like we both knew that next week we’d certainly continue the conversation towards the real possibility of friendship and working together… sooner rather than later. Believe me, I’m adding this Summit to the annual must-attend list."
Marty Weintraub, President, aimClear
"Without a question, one of the must-attend shows for brand marketers looking to learn from their peers & industry leaders how to execute the fast evolving best practices in this space. Outstanding conference!"
James Citron, President, Outspoken
"Excellent event - very well run with a great mix of speakers and topics. Engaging round-table discussions and presentation types. Beautiful location and weather. All in all, an amazing 3 days."
Eric Schmitt, Sr. Marketing Manager, American Eagle Outfitters
“I attended MediaPost's Summit and have to say it's one of the best experiences I have had at a conference. I have been an interactive marketing executive for 12 years now and would put this right at the top of the heap. Superb content, great speakers and incredibly informative, great work guys!”
Dan Sundgren, Senior Director, Merkle