April 2, 2024
The University Club, New York, NY

2023 Finalists

Planning & Buying Awards

Branded Entertainment: Brand/Product Placement
So Yummy & Kraft Heinz 2023 Shoppable Campaign by First Media for Kraft Heinz
Microsoft Bing, Warner Bros. Discovery and Charles Barkley present “The Match,” a celebrity golf showdown by Carat for Microsoft
NO BALLS, NO GAME by OMD Dominicana for Farmacia Carol
Branded Entertainment: Contests/Events/Experiential
Paramount+ Yellowjackets Season 2- UK Food Truck by Wavemaker US for Paramount+
AVEENO® Launches its 3rd Annual StartUp Collective to Help Close the Skin Health Equity Gap by UM for Kenvue - Aveeno
Beauty on your Own Terms by Mediahub / Conde Nast for Xeomin
Branded Entertainment: Original Film/Video
Starfield Launch Campaign by Liquid Advertising for Bethesda Softworks
When I Grow Up by Ever.Ag for Ever.Ag Agribusiness
Branding
Uncrap The World by PMG for Who Gives A Crap
Strong as Granite by Initium Health for State of New Hampshire Department of Health and Human Services
Porsche Cayenne Car Configurator by Infillion and PHD for Porsche
Business Media
Ryder - It’s More Than a Name by Hunterblu Media for Ryder System, Inc.
Don't Be Sorry, Call Ari by Park & Battery for Esquire Bank
AARP Caregiving Benefits Campaign by o2kl for AARP
Content Marketing
Buzzing Engagement: Driving Conversations and Conversions with Content Marketing by Jackson Spalding for Orkin Commercial
Making Every Day a Dark Wednesday for Netflix by Mediahub for Netflix
Pressing Play for Squid Game: The Challenge on Netflix by Mediahub for Netflix
Creative
Plunge into Creativity by Optimal for PLUNGE
ASPCA - Through Their Eyes by Laughlin Constable for American Society for the Prevention of Cruelty to Animals (ASPCA)
NO BALLS, NO GAME by OMD Dominicana for Farmacia Carol
Data
Papa Murphy's 2023 Data-Driven National System Campaign by Barkley for Papa Murphy's
Yellowjackets S2 by Adludio for Paramount+ with Showtime
InMarket x Bob Evans Farms – Mashed Cauliflower by InMarket for Bob Evans Farms
Influencer Marketing
#DisasterReady by Moore for IFAW
#SpikevaxPartner Community by Coegi for Moderna
ESPN x NBA Finals by ESPN Media & Publicis for ESPN
Media Plan
Own the Triangle by Goodby Silverstein & Partners for Doritos
Open the Frontdoor: Creating a new category and application by Chemistry for Frontdoor
Redefining Love by Starcom for McDonald's
Multicultural/LGBT Media
Representation Matters in Speaking with Underserved Heart Failure Patients by N2 & Novartis for Novartis
Zyrtec “Retreated” Series by UM for Kenvue - Zyrtec
SYMTUZA® Conversations: Moving Lives Forward, Together by UM for Johnson & Johnson, SYMTUZA®
Native Marketing
The Look of Raw Love AR Selfies by Exverus Media for Stella & Chewy's
National Grid’s Commitment to Delivering the Clean Energy Transition by Props for National Grid
RBFF: Find Your Best Self on the Water by Colle McVoy for Recreational Boating & Fishing Foundation
New/Emerging/Experimental Media
Carhartt + January Digital, Record-Setting Holiday eComm Strategy by January Digital for Carhartt
Snack Cards by Goodby Silverstein & Partners for Frito-Lay
La-Z-Boy: The Decliner by Colle McVoy for La-Z-Boy Incorporated
Outdoor Media
Bucks Win You Win by Outdoor Nation Agency (ODN) for Manna/Bridgeman - Wendy’s
Pressing Play for Squid Game: The Challenge on Netflix by Mediahub for Netflix
PUMA Nitro 3D Anamorphic by Talon America for PUMA
Performance Media & Marketing (including Direct Response, TV, Email, etc.)
Icelandair Flies High with AI by Brainlabs for Icelandair
ASPCA - Through Their Eyes by Laughlin Constable for American Society for the Prevention of Cruelty to Animals (ASPCA)
Increasing Patient Traffic - Diversifying Audience Demands by Vuja De Digital for Exer Urgent Care
Print (magazines and newspapers)
“How Focus Takes Us Further” by Giant Spoon for GE, New York Times Advertising
Research/Consumer Insights
Media Sentiment Mapping by Allen & Gerritsen for Allen & Gerritsen
La-Z-Boy: The Decliner by Colle McVoy for La-Z-Boy Incorporated
Equitable Back To School by o2kl for Equitable
Social Media
So Yummy & Kraft Heinz 2023 Shoppable Campaign by First Media for Kraft Heinz
Shifting Kroger Shoppers’ Perception of Grocery Pickup through Snapchat AR by dentsu X for Kroger
Grimace's Birthday Gets Out of Hand by Starcom for McDonald's
TV or Interactive/Enhanced TV
Where The Players Play by TRG for Choctaw Casinos and Resorts
Porsche Cayenne Car Configurator by Infillion and PHD for Porsche
NO BALLS, NO GAME by OMD Dominicana for Farmacia Carol