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2013 Finalists

Creative Media Awards

Branded Entertainment
NOT NORMAL by Butler, Shine, Stern & Partners for MINI USA
Hiscox Reactor by PHD for Hiscox Direct
Skype "Stay Together" Family Portraits by Pereira & O'Dell for Skype
Business Media
2013 Washington Examiner Relaunch by White+Partners for Washington Examiner
Roadshow for Growth by OMD for GE Capital
"Adobe Marketing Myths” by Goodby Silverstein & Partners for Adobe
Performance Media & Marketing (including Direct Response, TV, Email, etc.)
Enhanced by Outlook.com by Starcom MediaVest Group for Microsoft / Outlook.com
#BreckBecause by Barnhart Communications for GoBreck
Drop and Give Them 10 by Mediahub/Mullen for CSX
Creative
Do You Want Duracell With That? by Starcom MediaVest Group for Procter & Gamble / Duracell
Vikings at Comic-Con by HISTORY for HISTORY/Vikings
The Beetle Convertible Shark Cage by MediaCom for Volkswagen
Interactive/Enhanced TV
Molson Canadian Wake-up-Call by MEC Canada for Molson Coors Canada
Multi-Screen Triple Play by Lowe Campbell Ewald for U. S. Navy
Mexican National Team - Following the Fan by Starcom MediaVest Group for Allstate Insurance
Media Plan
Portlandia Co-Op by Fallon for IFC
CONAN Presents Coke Zero Music Series partnership by Turner Entertainment Networks for Coca-Cola/Turner Entertainment Networks/Coke Zero
Trident #Trending10 by Starcom MediaVest Group for Mondelez International Inc. / Trident
Mobile Media
Everyday Adventures by Starcom MediaVest Group  for Kraft Foods / Planters NUTrition Peanut Butter
Say Cheese by The Richards Group for Chuck E. Cheese's
League of Brisket by Arby's Restaurant Group, Inc. for Arby's, CP&B, and PunchTab
Multicultural Media
Tecate "Are You Hombre Enough" Challenge by Starcom Mediavest Group for Tecate
Indio Billboard Art Gallery by Starcom Mediavest Group for Indio Beer
Boardwalk Empire S4 Multicultural Promotion by HBO for HBO/Boardwalk Empire
New/Emerging/Experimental Media (excluding online)
Inside Amy Schumer by Fallon for Comedy Central
Brilliant Machines by OMD for GE
All-New Range Rover “Climbing Up” Project by Mindshare  for Land Rover
Online Media: Branding
Rashadon – Let’s Kick Some Rash  by The Richards Group for Boudreaux’s Butt Paste
Cool Parties by Mediahub/Mullen for Timberland
Undercover Color: Dare to Share by Starcom MediaVest Group for HanesBrand Inc.
Online Media: Search
Holidays at Biltmore 2012 by The Richards Group for Biltmore Estate
CheapCaribbean: Hacking the Weather by 360i for CheapCaribbean
Dunkin' Donuts Search by Hill Holliday for Dunkin' Donuts
Outdoor Media
Everyday Adventures by Starcom MediaVest Group  for Kraft Foods / Planters NUTrition Peanut Butter
Trafficking In Traffic by SapientNitro for End it Movement
Clorox Cleans Sin City by OMD for Clorox Bleach
Print (magazines and newspapers)
Purrfect Bistro Cat Critic by Carmichael Lynch for Merrick Pet Care/Purrfect Bistro
Levi’s x Flipboard by OMD for Levi's
The Summer of Tough by Mediahub/Mullen for Olympus Imaging America
Radio
BORN TO RULE! by MerryMedia, Inc. for The CW Television Network
Target Exclusive Partnership with Justin Timberlake; Part 1  by Haworth Marketing + Media for Target
Hot Seats by Mediahub/Mullen for JetBlue Airways
Research/Consumer Insights
Orders on Display by Blitz Media for Grub Hub
Wellness 65+ by MARC USA  for Rite Aid/Wellness 65+ Loyalty Program
Texas. It’s Like a Whole Other Country. by Slingshot LLC for Texas Tourism
Social Media
Denny's iPancakes  by Erwin Penland for Denny's
From Rural to Real Time by OMD for Discovery Channel
Drop and Give Them 10 by Mediahub/Mullen for CSX
Television
Leon Sandcastle :60 Spot by NFL Network for NFL Network
Back To Blue by Gap for Gap Brand
Smart Performer by MediaCom for Audi
Content Marketing (including Native)
Moment Zero by Coca-Cola Canada for Coke Zero
Back to School by PHD for Foot Locker
The 4 to 9ers by Content & Co & MediaCom for Subway Restaurants