2015 Finalists

Platforms

Augmented Reality
Xbox Sunset Overdrive by Grand Visual for Xbox
Show Your Disney Side by Grand Visual for Walt Disney Parks & Resorts
Absolut Reality by Pernod-Ricard, Forever Beta & Crowdtap for Pernod-Ricard
Digital Billboard/Signage
First Niagara Online Account Opening Promotion by SapientNitro for First Niagara
Androidify by PHD MEDIA for Google
Wake Up by Duncan/Channon for California Department of Public Health
Digital Place Based
SynapseTV by Acorda Therapeutics for SynapseTV
National Car Rental by Captivate & National Car Rental for National Car Rental
reFRESH by Attract Media / TouchTunes for Coors Light
Digital Street Furniture
Butcher Shop Rave by Kinetic Worldwide for Desperados/Heineken
Share A Coke: Smile activated vending machine by Grand Visual for Coca Cola
Giants of the Jurassic by Alchemy at AMS for Dallas Zoo
Experiential
Orange Is The New Black - Season 3 by Kinetic for Netflix/Orange Is The New Black
Disney Infinity 3.0 Edition by Grand Visual for Disney
Androidify by PHD MEDIA for Google
Integration with Mobile
First Niagara Online Account Opening Promotion by SapientNitro for First Niagara
Androidify by [d]theory / OMA / PHD for Android
Driving with Dunkin' by Waze for Dunkin' Donuts
Integration with Social Media
Farm Meet Table by Second Story, part of SapientNitro for Whole Foods Market
"What's in a Name?" Times Square by Posterscope USA for Coca-Cola
Human Hello by Tierney for TD Bank

Best Venue/Location Based Execution Back to top

Digital Advertising Integrated with social/mobile at a venue
Androidify by PHD MEDIA for Google
Absolut Reality by Pernod-Ricard, Forever Beta & Crowdtap for Pernod-Ricard
reFRESH by Attract Media / TouchTunes for Coors Light
Mall
Show Your Disney Side by Grand Visual for Walt Disney Parks & Resorts
Red Bull - In Store Media by Verifone Media for Red Bull
Shades Up by Pearl Media for JetBlue
Restaurant/QSR
My Chili's Rewards by Ziosk for Chili's
Academy of Football by NTN Buzztime, Inc. for MIllerCoors
reFRESH by Attract Media / TouchTunes for Coors Light
Park/Sports Arena/Stadium Concert Venue
Game Central by RP3 Agency for Norfolk Southern
Power of Sport by MediaCom for Shell
AT&T “Roll-Over Data” Launch InStadium by InStadium for AT&T
Transit: Airplane/Train/Bus/Subway
#TinyBubbles by Kinetic for Lipton
Amazon.com Holiday Gift Guide on MTA “On the Go” Travel Station Kiosks by Intersection for Amazon.com Holiday Gift Guide on MTA “On the Go” Travel Station Kiosks
Kumho Basketball Challenge by Pearl Media for Kumho Tires
Wildcard (venue not covered in any of the above categories)
Times Square 4K Screen launch by Second Story, part of SapientNitro for Vornado Realty Trust
The Island Immersion Room by SapientNitro for Fisher Island
reFRESH by Attract Media / TouchTunes for Coors Light

Best Brand Execution Within a Specific Marketing Sector Back to top

Automotive
All-New 2015 Ford Mustang by Blue Bite for Ford
Buick Car Care - Pump Media by Verifone Media for Buick
Chevy Trax #HiddenGems by Posterscope USA for Chevrolet Trax
Beverage
#TinyBubbles by Kinetic for Lipton
What's Your Margarita Type? by Ziosk for Chili's/Patron/Jose Cuervo
reFRESH by Attract Media for Coors Light
Consumer Packaged Goods
Love Is On by MediaCom for Revlon
Vitamin Water - In Store Media by Verifone Media for Vitamin Water
LINDOR Chocolate Day by ABC Creative Services for Lindt & Sprungli USA
Entertainment
Orange Is The New Black - Season 3 by Kinetic for Netflix/Orange Is The New Black
Disney Infinity 3.0 Edition by Grand Visual for Disney Interactive
Hotel Transylvania 2, Which monster are you? by Six Flags Entertainment for Sony Pictures/Hotel Transylvania 2
Financial Services
First Niagara Online Account Opening Promotion by SapientNitro for First Niagara
Hockey Card by Cineplex Digital Solutions (CDS) for Scotiabank
Human Hello by Tierney for TD Bank
Travel & Tourism
A Better Wingman by Mediahub for JetBlue
Show Your Disney Side by Grand Visual for Walt Disney Parks & Resorts
A Better Wingman by Pearl Media for JetBlue
Wildcard (industry not covered in any of the above categories)
SapientNitro’s Battle of the Hands 2014: Posterpocalypse by SapientNitro for SapientNitro
Power of Sport by MediaCom for Shell
Driving with Dunkin' by Waze for Dunkin' Donuts