Thursday, 11/20
9:45 AM Pacific
12:45 PM ET
Registration & Check-In
10:00 AM Pacific
1:00 PM ET
Coffee & Networking
10:15 AM Pacific
1:15 PM ET
Opening Remarks
- MC
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
10:20 AM Pacific
1:20 PM ET
Sponsor Spotlight Presentation
10:30 AM Pacific
1:30 PM ET
Q&A: Scout Motors Is Bringing Back An Icon
The Scout brand is now an American icon whose heritage is kept alive by a dedicated community of doers who continue to push their vehicles on the farm, in the wilderness, and on family outings. Scout Motors was formed to craft the next era of trucks and rugged SUVs rooted in the same tradition that made the original Scout vehicle an American icon. The company is revitalizing a legend and returning manufacturing to American shores. Initial production is targeted to begin at the Scout Motors Production Center near Columbia, South Carolina in 2027. Marketing is well underway and the excitement amongst consumers is palpable. Scout Motors’ Ryan Decker talks about the early stages of connection and why community is so important to the brand.
- IntervieweeS
- Ryan Decker, Vice President, Strategy and Brand, Scout Motors
- Paul Venables, Founder, Chairman, Venables Bell + Partners
- Interviewer
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
11:00 AM Pacific
2:00 PM ET
Case Study
11:30 AM Pacific
2:30 PM ET
Sponsor Spotlight & Coffee Break
12:00 PM Pacific
3:00 PM ET
Q&A: Honda Focuses On Youth Marketing
Honda consistently demonstrates its commitment to emerging musicians via its music platform, Honda Stage, which has helped the brand better connect with Gen Z’s diverse, discerning, and culturally-savvy consumers. But last year, Honda took things even further and delivered their most diverse, cross-cultural roster in the history of the program, featuring trendsetters and tastemakers across genres from reggaeton to R&B. Hear how they did all this while also creating an emotional connection between the auto brand and younger first-time buyers and achieving their most successful outcomes to-date.
- IntervieweeS
- Megan Amic, Manager, Head of Media, American Honda Motor Co., Inc.
- Marina Filippelli, CEO, Orci Advertising
- Interviewer
- Kate Terhune, Director of Content Programming, MediaPost
12:30 PM Pacific
3:30 PM ET
Sponsor Lunch Presentation
1:45 PM Pacific
4:45 PM ET
Fireside Chat: Kia America Continues Product Rollout
Kia America continues to keep its foot on the accelerator with another big vehicle debut at the Los Angeles Auto Show. MediaPost attendees will be among the first to hear about the vehicle from Kia America CMO VP of Marketing Russell Wager and how it fits into the company’s portfolio, which continues to focus on the ‘Opposites United’ design philosophy, blending nature and humanity for a modern and expressive appearance.
- Interviewee
- Russell Wager, Vice President, Marketing, Kia America @Russell_Wager
- Interviewer
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
2:15 PM Pacific
5:15 PM ET
Sponsor Spotlight & Coffee Break
2:45 PM Pacific
5:45 PM ET
Panel: AI and Data-Driven Marketing
It's hard to have a conversation about marketing (or anything) without artificial intelligence coming up. How AI is transforming automotive marketing—from personalized ads to predictive analytics? What are some best practices in balancing automation with brand authenticity? Are there risks of over-reliance on algorithms vs. the power of human creativity?
- Moderator
- Kate Terhune, Director of Content Programming, MediaPost
3:15 PM Pacific
6:15 PM ET
Cocktail Party
4:00 PM Pacific
7:00 PM ET
L.A. Auto Show Floor Visit
