Diagnosis Digital: Healthcare Marketing In A Multi-Screen Age
From insurance exchanges at HealthCare.org to endless medical content online, from an explosion in social media advice seeking to the next wave in fitness bands and apps, the healthcare landscape has been turned upside down by the digital revolution.
At Marketing Health we help the industry filter signal from noise and help marketers find their own sensible treatment options.
2014 Attendees IncludedIn its second Marketing Healthcare event, MediaPost brings to the field a decade of experience in clarifying digital challenges and opportunities for marketing professionals. We map the contours of a radically changed landscape.
Digital channels truly change everything (and everyone) in the health marketing chain. Marketing Health will tackle the subjects that every agency and brand is dealing with.
Patient journeys that are now omnichannel
Super-educated consumers now drive health conversations
Media buying and planning tools are vastly different from those in other industry segments
Social media where health misinformation often rules the day?
Your Questions Answered:
How must all aspects of health marketing flow from assessing the new health consumer who is empowered and hyper-educated by digital media?
What does traditional digital media planning and buying look like in this vertical?
Is there room for creativity amidst the restrictions inherent to the field?
How has the Affordable Health Act opened opportunity and changed the conversation for the insurance industry?
How will next generation of mobile devices change yet again the relationship among health providers, marketers and consumers?
What people are saying about the MediaPost Marketing Health event...
“The MediaPost Marketing Health conference brought together a diverse group of healthcare marketing experts to discuss the major changes taking place in the healthcare space.
It was a great event.”
- Jose Villa, President, Sensis
“MediaPost is already known for their incredibly informative events, and now great to have this level of coverage on mHealth - Thank you MediaPost!”
- Scott Holmes, President, United Future
“Awesome insights into how healthcare organizations are using and leveraging digital to reach and engage their target audiences.”
- Kriste Goad, Chief Marketing Officer, ReviveHealth
“What a great event for healthcare marketing professionals. Learned a lot, met new people and got great ideas for how to move our healthcare marketing efforts forward.”
- Ahava Leibtag, Aha Media Group, President, Aha Media Group
"Above all other conferences, these events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"
- Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com