Diagnosis Digital: Healthcare Marketing In A Multi-Screen Age
From insurance exchanges at HealthCare.org to endless medical content online, from an explosion in social media advice seeking to the next wave in fitness bands and apps, the healthcare landscape has been turned upside down by the digital revolution.
At Marketing Health we help the industry filter signal from noise and help marketers find their own sensible treatment options.
Digital channels truly change everything (and everyone) in the health marketing chain. Marketing Health will tackle the subjects that every agency and brand is dealing with.
Patient journeys that are now omnichannel
Super-educated consumers now drive health conversations
Media buying and planning tools are vastly different from those in other industry segments
Social media where health misinformation often rules the day?
Your Questions Answered
How must all aspects of health marketing flow from assessing the new health consumer who is empowered and hyper-educated by digital media?
What does traditional digital media planning and buying look like in this vertical?
Is there room for creativity amidst the restrictions inherent to the field?
How has the Affordable Health Act opened opportunity and changed the conversation for the insurance industry?
How will next generation of mobile devices change yet again the relationship among health providers, marketers and consumers?