Monday, April 27
8:15 AM Sponsor Breakfast Presentation
For Their Eyes Only: How Mobile Data Uncovers Precise Audiences
Reaching your ideal mobile customers can be both costly and complex. But armed with the right data, access to a wide range of channels, and the means to continuously optimize in real time, it’s now more possible than ever for marketers to target precise audiences across the entire mobile ecosystem.
· The unparalleled benefits of behavioral data and contextual targeting
· How data born from apps informs the entire mobile landscape
· How to reach consumers in and out of the home
· Building lookalike audiences and targeting at scale
Presenter: Christian Galvin, VP of Sales, Fiksu
As Vice President of Sales for the Americas, Christian is responsible for driving new business opportunities in the United States, as well as in Canada, Central America, and South America. Since joining the team in 2012, Christian’s efforts in expanding sales channels have been pivotal in cementing Fiksu’s position as a mobile marketing leader.
For most of his career, Christian has been selling technologies in burgeoning industries, teaching potential clients to "think in a whole new way.” This has prepared him for sales in today’s burgeoning mobile industry and tackling the mobile marketing problems Fiksu is solving. He has a BA in English from Suffolk University.
Tuesday, April 28
1:00 PM Sponsor Luncheon Presentation
How Mobile Content Marketing is Key to Increasing In-App Consumer Engagement, Activation and Conversion
Our world has moved to the small screen; however, many brands have yet to fully realize how this seismic shift is creating new and unparalleled ways to connect with their customers. How can brands educate and engage their consumers by leveraging the great content that they have already invested millions of dollars developing? The key is mobile content marketing. To be successful in this highly social, mobile era, brands should capitalize on the power of their mobile apps as the primary touch point with their customers. Learn how top brands are using mobile content marketing to increase customer engagement and gain new audience insights.
Presenter: Ken Willner, Chief Executive Officer, Zumobi
A veteran marketing and digital media executive, Ken has been actively involved in the development of mobile as a media platform since 2002. Having held senior leadership roles at national advertising agencies, a Fortune 500 company and emerging media organizations, Ken truly brings a 360-degree view of the marketing and media landscape to Zumobi.
As Chief Executive Officer, Ken leads an experienced team in the development and growth of Zumobi's mobile media business. Prior to Zumobi, Ken was Vice President of Advertising and Media at AT&T Wireless, where he developed a number of innovative marketing programs to stimulate consumer adoption of mobile content and applications.
One of his most successful programs was the American Idol media sponsorship, where he was the driving force behind an integrated marketing campaign widely recognized as the seminal event that popularized text messaging in the United States. Earlier, Ken was Founder and Vice President of Marketing at Fizzylab, an early entrant in the contextual search and advertising space.
By developing marketing programs and partnerships with leading digital media companies, Ken helped grow Fizzylab from a garage start-up to a company with more than 50 media clients in just 15 months. Ken began his career in the advertising business and held senior management roles at national advertising agencies including McCann-Erickson and Rubin Postaer and Associates (RPA). During this time, he led the development of advertising and branding campaigns for leading consumer companies including The Walt Disney Company, Hitachi, Washington Mutual Bank, WebTV and Domino's Pizza, among others.
Ken graduated from the University of Washington with a B.A. in marketing. He is on the IAB Native Advertising Task Force and is a member of the WINMEC Media and Entertainment Advisory Board at UCLA.