The Social and Video Revolutions are Mobilized
Social is mobile. Video is mobile. Mobile is social and video.
Mobile is no longer another "emerging platform." Most of the time, it's the platform on which we experience all digital media: video, social, search, email, messaging. And yet, mobility also changes these experiences. Handsets are where video gets truly personal and where the old programming and ad conventions are forced to innovate. Handsets are where social media gets portable and lauches new genres of person to person sharing and video viewing. Mobile is the platform that forces digital marketers to reimagine all of their old precepts.
It is clear that mobile, with its roots in person-to-person exchanges, is a more natural platform for sharing and personal viewing than the desktop ever was. Isn’t it time we stopped pretending mobile, social and video are separate channels? In its seventh year of thought leadership in the field, Mediapost’s Mobile Insider Summit breaks down the silos and focuses on the enormous potential for mobile as the primary tool for social and video and the ways in which the social/mobile/video dynamic impacts all mobile marketing. We will be looking at all aspects of how marketers can leverage the mobilized sharing economy.
Among the topics we will explore:
- How advertisers can engage the person-to-person dynamic of mobile in more traditional forms of display advertising.
- How the intense sharing economy of mobile leads marketers to richer kinds of engagements with consumers.
- How mobile impacts the native advertising landscape.
- User-generated content on mobile – leveraging the multimedia powerhouse in everyone’s hands
- The new visual economy of mobile: Instagram, Pinterest, Vine as marketing vehicles.
- How marketers are finding their voice in the emerging messaging app space
At the Mobile Insider Summit we look deeper into what it really means for advertisers to find a place on a device that after all is fundamentally social. Yup, it’s a phone after all.
Mobile Insider Summit Attendees Include
Sr. Digital Marketer
Director, Digital Marketing and Social Media
Vice President of Client Solutions
Mobile Marketing Manager
Director of Mobile Strategy
Head of Social Media
Manager-Strategy and Innovation, Digital Technology
Product Manager, Mobile
Sr. Product Manager, Mobile - Xbox, Skype, MSN
Managing Director, Head of Mobile and Life+
SVP, Director of Digital Media & Social Influence
Sr. Manager, Digital Marketing
Vice President Digital Operations
Director of Digital Marketing
SVP Innovation and Activation Director
Marketing Analyst, User Experience Design
Display Mobile Media Buyer
Summits are complimentary to Brand Marketers who meet our requirements.
To qualify, you must:
* Agree to attend the entire Summit
* Control the Mobile initiative and budget at your company
* Work at a well-known brand
* Serve as Senior Level Management or above
Complimentary Brand Marketer pass includes:
* Free Summit registration ($2895)
* Free hotel accommodations for three nights
* Free activities (Day 1 and Day 2)
* Free meals, drinks and cocktail parties over three days
Due to high demand, space is limited. If you meet the requirements and would like to join us, please send an email with your qualifications to Jon Ronga.
Conference Content Programmer
Quality PledgeMediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
Feedback From Previous Mobile Insider Summit Attendees...
"The Mobile Insider Summit has perfected balance of conference content, roundtables and activitites. On the candor spectrum, the Summit provided the educational aspects in addition to an environment to really dig in to specific topics. Well done!"
Lisa West, Manager, Mobile Marketing, IHG
"The Mobile Insider Summit was invaluable in identifying trends in this very dynamic industry. Mobile is central to our business now, and will become even more so as the space evolves. The in-depth discussions with the leaders in this industry will pay dividends for years to come."
Marc Jenkins, Managing Director, Global Marketing, NASCAR
"The mix of attendees and speakers at the Mobile Insdider Summit was well-balanced between media companies, brands, and agencies, and the conference itself ran like clockwork. I've been to a number of other conferences where neither of these were present and it makes all the difference in the world. I thoroughly enjoyed this event!"
Ian Beacraft, Senior Mobile Strategist, Leo Burnett
"I really enjoyed the Summit and found the content and speakers great. Enjoyed the peer-to-peer interaction and felt it was one of the better conferences I had been to for networking."
Dave Owen, Director, Mobile Customer Experience, JCPenney
"The Summit’s mixed format of panels, speakers, and roundtable discussions kept the audience lively and engaged. Participants were also friendly and most importantly, knowledgeable."
Patricia Morrow, Project Manager, Bacardi
“MIS is a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about mobile media. The contacts I have made at this event will be valuable for years to come.”
Gary Milner, Director, Global Digital Marketing, Lenovo
"MediaPost’s Mobile Insider Summit was an excellent event - very well run with a great mix of speakers and topics. Engaging round-table discussions and presentation types. Beautiful location. All in all, an amazing 3 days."
Eric Schmitt, Sr. Marketing Manager, American Eagle Outfitters
"What a fantastic event. Quite possibly the best conference I have been to. Thank you MediaPost for a great 3-days at your Mobile Insider Summit."
Brian Roth, Director of Advertising Sales, Tapjoy
”An awesome conference! The knowledge gleaned from this Summit was extremely valuable. The sessions were thought-provoking and the event was a great place to network with other professionals. Lots of information and useful take-aways that can be applied as soon as I return to the office.”
Tammy Esser, Vice President, Scripps Networks Interactive
"I just wanted to say thank you for the Mobile Insider Summit last week. I really enjoyed the conference sessions, and all of the events were amazingly organized. I hope to have the chance to return someday soon. Thank you again MediaPost for a great 3-days!"
Kim Luegers, Director of Mobile & Emerging Media, PANDORA
"I was amazed at the quality of the speakers and the information that was shared. So often I go to conferences and I am disappointed by the key information that is not shared by speakers. MediaPost did a remarkable job at crafting and delivering a conference that was well balanced with amazing people and great networking opportunities. I would recommend Mobile Insider Summit to anyone who is looking for some straight talk on mobile from people who understand both the industry and marketing."
Gene Keenan, V.P. Mobile Services/Creative Director, Mobile, Isobar
”The Mobile Insider Summit was one of the best events I have attended. The number of attendees was intimate and thus we all got to know each other and have great conversations. The sessions were concentrated so had to keep focused and then the afternoons were packed with fun so it really broke up the days from getting too long.”
Sharon Kim, Director of Web and Mobile Analytics, Fandango