August 17 - 20, 2014The Resort at Squaw Creek, Lake Tahoe, CA

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Context Is King: Setting The First Screen Agenda For 2015

Third screen? Second screen? It has taken a decade or so for mobile to ascend the pecking order, but few would argue with the platform’s dominant place in consumers’ attention and hearts. And as we explore at the fifth annual Lake Tahoe Mobile Insider Summit, the “first screen” is really about defining, targeting and serving consumer context. Mobile is not just another screen. It can more accurately than any other medium locate a consumer in time, space, spot on the path the purchase, mood and even location in a store.

For a century analog media was all about targeting media. Digital media has shifted us towards buying audiences. At this summer’s fifth anniversary of the Mobile Insider Summit we equip you for the next great shift – to targeting contexts.

Featured Speakers

As it does each summer, the Tahoe gathering of the mobile tribes aims ahead of the curve into the techniques for leveraging mobile’s unique properties in the coming year. It is all about “context.” How are marketers learning from their consumers about the new paths to purchase now that brands truly reach them any place or time? How do brands reach these consumers as they flit across different contexts even on the mobile screen and far afield from a brand’s own apps? And is the technology really up to tracking and targeting this new contextually diverse reality, across screen, apps and Web? How can you us mobile tech, from handset apps to iBeacons and geo-fencing to understand better what shoppers need and want to do in the stores where 90% of purchasing still occurs? And no media context has been changed more by mobile than prime time. But how do we move beyond the original “seconds screen” concepts to more sophisticated models and media strategies that leverage a subtler two screen dynamic? And what does “mobile-first” mean for lean-back video media and advertising? Should you be ready to shoot three second spots now? 

2014 Summit Attendees Include:




Summits are complimentary to Brand Marketers who meet our requirements. 


To qualify, you must:

* Agree to attend the entire Summit
* Control the Mobile initiative and budget at your company
* Work at a well-known brand
* Serve as Senior Level Management or above

Complimentary Brand Marketer pass includes:
* Free Summit registration ($2895)
* Free hotel accommodations for three nights
* Free activities (Day 1 and Day 2)
* Free meals, drinks and cocktail parties over three days

Due to high demand, space is limited. If you meet the requirements and would like to join us, please send an email  with your qualifications to Jon Ronga.

 


Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to engage key questions for brand marketers, media buyers, sellers and emerging platforms from a critical perspective. We choose speakers exclusively for their ability to bring this perspective and insight to our stage. All conferences and summits - in all niche categories - are programmed exclusively by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

 

Conference Content Programmer

Steve SmithSenior Editor, MediaPost


Feedback From Previous Mobile Insider Summit Attendees...

"The Mobile Insider Summit has perfected balance of conference content, roundtables and activitites. On the candor spectrum, the Summit provided the educational aspects in addition to an environment to really dig in to specific topics. Well done!"
Lisa West, Manager, Mobile Marketing, IHG

"The Mobile Insider Summit was invaluable in identifying trends in this very dynamic industry. Mobile is central to our business now, and will become even more so as the space evolves. The in-depth discussions with the leaders in this industry will pay dividends for years to come."
Marc Jenkins, Managing Director, Global Marketing, NASCAR

"The mix of attendees and speakers at the Mobile Insdider Summit was well-balanced between media companies, brands, and agencies, and the conference itself ran like clockwork.  I've been to a number of other conferences where neither of these were present and it makes all the difference in the world.  I thoroughly enjoyed this event!"
Ian Beacraft, Senior Mobile Strategist, Leo Burnett

"I really enjoyed the Summit and found the content and speakers great. Enjoyed the peer-to-peer interaction and felt it was one of the better conferences I had been to for networking."
Dave Owen, Director, Mobile Customer Experience, JCPenney

"The Summit’s mixed format of panels, speakers, and roundtable discussions kept the audience lively and engaged. Participants were also friendly and most importantly, knowledgeable."
Patricia Morrow, Project Manager, Bacardi

“MIS is a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about mobile media. The contacts I have made at this event will be valuable for years to come.”
Gary Milner, Director, Global Digital Marketing, Lenovo

"MediaPost’s Mobile Insider Summit was an excellent event - very well run with a great mix of speakers and topics. Engaging round-table discussions and presentation types. Beautiful location.  All in all, an amazing 3 days."
Eric Schmitt, Sr. Marketing Manager, American Eagle Outfitters

"What a fantastic event.  Quite possibly the best conference I have been to.  Thank you MediaPost for a great 3-days at your Mobile Insider Summit."
Brian Roth, Director of Advertising Sales, Tapjoy

”An awesome conference! The knowledge gleaned from this Summit was extremely valuable. The sessions were thought-provoking and the event was a great place to network with other professionals.  Lots of information and useful take-aways that can be applied as soon as I return to the office.”
Tammy Esser, Vice President, Scripps Networks Interactive

"I just wanted to say thank you for the Mobile Insider Summit last week. I really enjoyed the conference sessions, and all of the events were amazingly organized. I hope to have the chance to return someday soon.  Thank you again MediaPost for a great 3-days!"
Kim Luegers, Director of Mobile & Emerging Media, PANDORA

"I was amazed at the quality of the speakers and the information that was shared. So often I go to conferences and I am disappointed by the key information that is not shared by speakers. MediaPost did a remarkable job at crafting and delivering a conference that was well balanced with amazing people and great networking opportunities. I would recommend Mobile Insider Summit to anyone who is looking for some straight talk on mobile from people who understand both the industry and marketing."
Gene Keenan, V.P. Mobile Services/Creative Director, Mobile, Isobar

”The Mobile Insider Summit was one of the best events I have attended. The number of attendees was intimate and thus we all got to know each other and have great conversations. The sessions were concentrated so had to keep focused and then the afternoons were packed with fun so it really broke up the days from getting too long.”
Sharon Kim, Director of Web and Mobile Analytics, Fandango