Wednesday, April 20 -
Sponsor Luncheon Presentation
Ad-Tech in 2021: Powerful Consumers Will Show Us the Way
Too often, ad-tech is conceived only with the benefit of advertisers in mind. But what if we designed it first for advertising’s audiences, the global consumer? If this were the new normal, the data, tools, and technologies would work together seamlessly to align with consumer desires. Promoted content would inform, entertain, captivate, and educate—always in the most relevant way possible.
Consumers are powerful today, but by 2021 they will be stronger than ever—gaining the ability to more precisely filter and customize their media experiences so that only what they want gets through. While this is a terrifying prospect for many in our industry, a world where the consumer rules the day is ultimately a good thing for ad-tech and advertisers. This session will explore how powerful consumers will force ad-tech to evolve faster than ever before, and discuss the requirements that are likely to emerge in a truly consumer-first approach to digital advertising.
Too often, ad-tech is conceived only with the benefit of advertisers in mind. But what if we designed it first for advertising’s audiences, the global consumer? If this were the new normal, the data, tools, and technologies would work together seamlessly to align with consumer desires. Promoted content would inform, entertain, captivate, and educate—always in the most relevant way possible.
Consumers are powerful today, but by 2021 they will be stronger than ever—gaining the ability to more precisely filter and customize their media experiences so that only what they want gets through. While this is a terrifying prospect for many in our industry, a world where the consumer rules the day is ultimately a good thing for ad-tech and advertisers. This session will explore how powerful consumers will force ad-tech to evolve faster than ever before, and discuss the requirements that are likely to emerge in a truly consumer-first approach to digital advertising.
Presenter: Wayne St. Amand, Chief Marketing Officer, Brand Networks
Wayne St. Amand is the Chief Marketing Officer at Brand Networks. A veteran leader with a reputation for accelerating the growth of technology businesses, Wayne leads the company’s corporate and product marketing efforts. Previously, he was Executive Vice President of Marketing at Crimson Hexagon, an award-winning provider of social media analytics software. He’s also led marketing and contributed to the growth of two data storage start-ups and held senior agency marketing roles with clients such as GE, HP, Motorola, and Texas Instruments. Wayne graduated from Boston University and resides in Watertown, Mass.