At the OMMA Boston, MediaPost brings some of its strongest editorial coverage to life across the in-depth discussions on the core challenges of digital marketing. From programmatic and data driven ad platforms to automation that transforms agency culture, from navigating the scale and ethics issues of native advertising to new social strategies for mobile screens, we explore the broad range of topics relevant to all in the media economy. In ad tech, data, social, video, and mobile arenas, media buyers and planners are being challenged to work in real time, with relentless iteration and the constant pressure to prove ROI.At OMMA Boston, the industry’s leading practitioners share the latest industry learnings in 'real-time.'
MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
What To Expect
* Listen to leaders in the online marketing industry give keynotes, research presentations, and discuss the benefits, challenges, and future of real-time marketing
* Discover when to use RTB-driven campaigns, where humans fit into the picture, how to balance premium display and RTB strategies, and the impact real-time has on the market for buying and selling inventory.
* A unique opportunity to network with Boston's best. Meet top media buyers, planners, senior ad agency execs, publishers, brand managers, researchers, analysts, and technology solution providers.
* Gain an all-around deeper understanding on the trends shaping the future of marketing and advertising