After Advertising: The Marketing Opportunities of 2021
Sure, the entire media and marketing economy is in “crisis.” Media business models are imploding. Ad-tech is stalling. Media buying complexity is stifling. Privacy is compromised. Advertising effectiveness, the agency model itself, struggle to prove themselves.
But what comes out the other end of these crises? What shape and character should and could the media landscape of 2021 take?
For a day, Mediapost engages the marketing, agency, content and tech worlds to peer beyond au courant hand wringing and imagine advertising five years out. How will the tech, the industries, the business and consumer relationships evolve?
More to the point, what are the real opportunities in a marketing economy that surely will – must – change radically in the next few years?
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