April 20, 2016Hyatt Regency Boston


After Ad-Tech: Capturing the Marketing, Media (and Ad) Opportunities of 2021

Sure, the entire media and marketing economy is in “crisis.” Media business models are imploding. Ad-tech is stalling. Media buying complexity is stifling. Privacy is compromised. Advertising effectiveness, the agency model itself, struggle to prove themselves.

But what comes out the other end of these crises? What shape and character should and could the media landscape of 2021 take? 

For a day, Mediapost engages the marketing, agency, content and tech worlds to peer beyond au courant hand wringing and imagine advertising five years out. How will the tech, the industries, the business and consumer relationships evolve?

More to the point, what are the real opportunities in a marketing economy that surely will – must – change radically in the next few years?

Featured Speakers

Confirmed Attendees Include:
Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

Join the conversation #MPOMMA

Conference Content Programmers

Steve SmithSenior Editor, MediaPost

Ross FadnerDirector, Event Programming, MediaPost

What other industry practitioners are saying about MediaPost's OMMA Programmatic event series...

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