Monday, February 23 -
Sponsor Luncheon Presentation
Creating Trust through Viewability, Measurability & Transparency
Despite all the buzz, there's still a lot of confusion around what measurability and viewability actually mean, what standards to use, and how the industry can apply these principles in the real world to enhance trust between buyer and seller. Join Ian Hewetson from eyereturn marketing as he reveals insights from an exclusive study on the current state of viewability, measureability and transparency.
Presenter: Ian Hewetson, VP, Client Services, eyereturn Marketing
As VP of Client Services, Ian has been an integral part of eyereturn marketing since its inception. Ian specializes in bridging the gaps between advertisers, publishers and advertising technologies to make customized strategic solutions work in the real world. In the course of overseeing thousands of campaigns, Ian has been responsible for spearheading revolutionary initiatives including dynamic ad serving, automatic optimization, brand response survey systems and eyereturn‘s audit system, eyeverify. This unparalleled experience has earned the trust of hundreds of clients at top tier publishers, agencies and advertisers.
Ian is a featured speaker at MIXX, FITC, ICE, and other conferences, where he speaks on online fraud, privacy, and other issues affecting digital advertising today. Ian holds an Honors degree in Communications from Queen's University.
Despite all the buzz, there's still a lot of confusion around what measurability and viewability actually mean, what standards to use, and how the industry can apply these principles in the real world to enhance trust between buyer and seller. Join Ian Hewetson from eyereturn marketing as he reveals insights from an exclusive study on the current state of viewability, measureability and transparency.
Presenter: Ian Hewetson, VP, Client Services, eyereturn Marketing
As VP of Client Services, Ian has been an integral part of eyereturn marketing since its inception. Ian specializes in bridging the gaps between advertisers, publishers and advertising technologies to make customized strategic solutions work in the real world. In the course of overseeing thousands of campaigns, Ian has been responsible for spearheading revolutionary initiatives including dynamic ad serving, automatic optimization, brand response survey systems and eyereturn‘s audit system, eyeverify. This unparalleled experience has earned the trust of hundreds of clients at top tier publishers, agencies and advertisers.
Ian is a featured speaker at MIXX, FITC, ICE, and other conferences, where he speaks on online fraud, privacy, and other issues affecting digital advertising today. Ian holds an Honors degree in Communications from Queen's University.