February 23, 2015Hyatt Regency Miami, Florida

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Art and Science of Digital Advertising
Live streaming from the event:


Morning
Art
What’s The Big Idea?

Where are the “Big Ideas” in digital advertising anyway? Despite a love affair with ad automation, where and how are marketers using digital technology to tell better, richer brand stories? Are we making online advertising worth remembering yet? At OMMA Miami we look for the creative centers of a fragmenting media landscape. Brands have online identities? Do social campaigns tell stories? Can a pre-roll touch your heart?





Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

 

 

Afternoon
Science
Doing The Math On Ad Tech

Data, audience targeting, programmatic platforms and predictive analytics are all transforming both advertising and the agencies producing it. Not so fast. Is all the science and complexity living up to its own hype? At OMMA Miami we put the science to the test. Is it serving brands or still just a supersonic DM vehicle? Are media buyers retreating from the fraud, lack of transparency and low inventory quality of the big open machine? What does and doesn’t add up in the data driven ad equation? Let’s do the math.

Attendees Include: