New York City - May 15, 2018
Social has gone one-to-one. While the traditional posting feed remains core to social media, messaging apps have rocketed to the top of social app charts and usage. Yep, it’s personal now, and brands are looking fpr ways to become conversational. At OMMA Bots & Chat we explore the new marketing bot approach to customer service and interacting with consumers in more human-like ways in and out of social messaging apps. These new channels of interaction require different approaches and even brand voices, let alone the technical challenges they pose. And even this early in the game we have seen some horrific examples of AI-driven chat bots going off the rails. This is not a realm marketers can enter without careful preparation.
We will explore:
What sort of faux conversations best serve specific brand goals?
What new skill sets and considerations do these systems require of marketing teams?
Linking bot-driven channels to other marketing efforts
Keeping your bot well behaved
We bring you to the front lines of AI, automation and machine learning to see how bots can make a brand more human.