Native advertising, a term that was fairly obscure just months ago is the newest buzzword
in an industry notorious for manufacturing buzzwords. The definitions vary depending on whom you ask, but the simple characterization of native is any custom ad unit that pulls in content. While there are plenty of native ad units that combine branded editorial content
with an advertiser's own material, what's truly interesting is leveraging these ad units to bring custom content outside a publisher's ecosystem. Martini Media's CRO, Tom O'Regan and Andrew Corn, acting CMO of Dynamics, Inc, will discuss how their partnership with Forbes is
helping advertisers drive higher engagement rates and helping publishers widen their audience
reach.

Presenters:  Tom O'Regan, CRO, Martini Media

Andrew Corn, CMO, Dynamics, Inc.