Tuesday, July 22
1:15 PM Sponsor Luncheon Presentation
Capturing Attention and Driving Engagement Through Images
Consumers are interacting with images more than ever and publishers are incorporating them into more visually compelling cross-platform site designs. So it's no surprise that in-image advertising is emerging as a brand-safe way to reach consumers in-line with relevant content where their attention is actively engaged. Join COO Phil Schraeder as he provides an overview on the growth of images online and how in-image advertising is being used by brand marketers to target and engage audiences at scale.
Presenter: Phil Schraeder, COO, GumGum