July 22, 2014

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Data, Targeting & Trading: Debating The New Machine

Online display advertising is now a tale of big technology, big data, auction-based models and the relentless press of automation. The machine this industry built in the last several years is huge, but also confusing, unprofitable for many in the stack, and still unproven for those who continue to reach beyond the banner. The big ad machine has raised more questions perhaps than it has answered yet.

At OMMA Display we interrogate the new machine from all angles. Are programmatic and premium inventories still at odds, and are publishers winning or losing under the new models? Can the bright shiny object of “native advertising” keep its polish as demands for scale and standardization increase? Is the main food group for data driven display, the cookie, about to crumble? Data is driver behind ad tech, but is a rational market shaping around it, and is the data creating demonstrable value? Data driven marketing and the tech-laden display industries are the giant Transformers of digital marketing. OMMA Display pops the hood, asks the tough questions, and gives the display advertising engine a check-up.

What To Expect

* Listen to top names from media agencies, creative agencies, and publishers in onstage panels, keynotes, research presentations, and case studies in order to create the best premium display initiatives.

* Learn how control over ad placement, creative execution, and ensuring ads are in the right context are shaping the industry.

* Network with agencies, brands, and other decision makers in display advertising to broaden your connections and partnerships.

What The Industry is Saying

"As a brand marketer, OMMA Display provided key insights into the realities and opportunities of the business that I may not have been exposed to otherwise. Great conference."
Katie Foret, Global Advertising Specialist, Cisco

“I rarely attend conferences, but this day was worth its weight in monthly user visits.  The keynotes, multiple panels and round table lunch all had me getting more and more engaged.  The event was perfectly timed and right in my wheelhouse.  Thanks MediaPost for a great conference.”
Jeff Taylor, Founder, Eons.com & Monster.com

"OMMA Display is one of the most significant shows on the circuit today. I have been to many events in my career and I can honestly say OMMA Display had the deepest impact."
Alex Montanez, Business Development Manager, TechMediaNetwork

"OMMA Display is an incredible opportunity to connect with savvy people you want to know more and do business with."
Tosh Bulger, Head of UK Network Ops, AudienceScience

"I look to OMMA to provide an uncanny perspective on the future of our industry. In all areas of the online advertising world, from publishers to advertisers and all the innovative technology players in between, OMMA Display is a platform and forum for the most forward-thinking leaders and perspectives. 5 stars!"
Amiad Solomon, President, Peer39