Tuesday, May 20
1:40 PM Sponsor Lunch Presentation
New Ipsos Research: Millennials & Social Content
What do you get when you combine a media savvy group of consumers with an inherent distrust of advertising? You get today’s hard to influence Millennial. New research from Ipsos and Crowdtap shows that Millennials spend on average 18 hours a day consuming media. That’s a lot of time. But not all time is created equal. This new research sheds light on the important role of user generated content and social media to influence the hearts and minds of today’s Millennial consumer.
Presenter: Matthew Scott, SVP Business Development and Strategy, crowdtap