Monday, May 20
1:00 PM Sponsor Luncheon Presentation
Case Study: Using Facebook data for better ad targeting and killer brand strategies.
Great brand stories revolve around attributes where your product beats the competition. This case study will show you how to identify audience segments where your story resonates the best using opt-in research that takes you “behind the walled garden” to access and correlate survey respondents’ precise likes and interests on Facebook. This social intelligence layer is the secret sauce to more effective ad targeting and killer brand strategies.
Presenter: Jeff French, Founder and Chief Product Officer, LoudDoor
Jeff French is the Founder and Executive Chairman of Columbia, SC based LoudDoor, a Facebook News Feed Optimization company founded in 2008. Jeff is responsible for LoudDoor’s overall strategy and maintains an involved role in product development.
Previously, Jeff was the founder of AdDrive, a leading affiliate marketing company, and served as the company’s CEO.
Prior to his entrepreneurial endeavors, Jeff was an AVP of Risk Analysis & Management for Netbank, one of the first Internet only banks, and was a Senior Associate with PricewaterhouseCoopers in the firm’s Financial Services practice.
1:20 PM Sponsor Luncheon Presentation
Crowdsourcing Your Shopper Marketing Content
Crowdsourcing is an oft-heard buzzword that can strike fear in the most experienced marketer. But if done right, putting your brand in the hands of the right consumers can help you solve some of your toughest content marketing challenges – and help you sell some products, too!
In this session, EXPO CEO Daphne Kwon will share best practices for harnessing the power of consumers to help fill your retail product pages, owned properties and social channels with persuasive, differentiated commerce content. Daphne will share case studies, research and conversion statistics developed over years of bringing brands, consumers, and retailers together to impact shoppers everywhere.
Presenter: Daphne Kwon, CEO, EXPO