May 20, 2014The Altman Building, IW Headquarters

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OMMA Social: If Everything Is Social, Where Do We Go From Here?

Few things are clear about the future of digital media, but if anything is clear, it’s that all online media is social in some form. For some, this means sharing video on Facebook, and watching the comments fly; for others, it’s live-tweeting throughout Major League Baseball’s Opening Day or the NCAA Final Four. Still other people are serial commenters on their favorite news site, anxious to share photos on Instagram, or their fitness progress by uploading Fitbit data for all the world to see. The same, of course, applies to ads. What’s the point of an ad on YouTube or a Facebook Sponsored Post, or a Promoted Tweet if it isn’t shared?

But, for marketers, the problem with everything being social is that it leaves them hard-pressed to get noticed in the organic, authentic ways they both aspire to and that are increasingly hard to achieve. Just ask any Facebook advertiser who now finds that the only way to get in front of the predominant social platform’s massive user base is through paid media. At this year’s OMMA Social @ InternetWeek we’ll explore a time when all media is social, and how marketers need to proceed because of it.

It’s been a long time since social media was a fringe activity, for both consumers and brands. With Facebook at a billion users, and Twitter at 500 million, and the constant entry of new social tools into the market – from Snapchat to Vine – social media has never been more ubiquitous.

But just as social media has become an intrinsic, almost instinctual, part of many consumers’ lives, it’s also being incorporated into more and more components of marketing and business-building, from driving business intelligence to driving ROI to being the driving force behind ad campaigns. But this rapid shift to a social-is-everywhere world begs plenty of questions as to how it should become part of a marketer’s everyday life.

Conference Content Programmer

Catharine Taylor, Columnist, MediaPost

Video from the last OMMA Social

 
Past OMMA Social Attendees include

  • BabyCenter, VP, Consumer Insights and Analytics
  • Bank of America, Vice President, Social Media Manager
  • Carat, Digital Strategy Director
  • CBS Interactive, Vice President, Product Marketing
  • CVS/Pharmacy, VP Marketing
  • Zenith Media, Senior Directory, Strategy
  • Optimedia, SVP, Managing Director, Digital
  • Estee Lauder, Director of Digital Strategy
  • GroupM,  Director - SEO
  • Godiva,  E-commerce Manager
  • Guinness World Records, Senior Vice President of Marketing
  • MediaCom,  Media Planning/Buying Supervisor
  • Best Buy, SVP, Group Director
  • Amazon.com, Marketing Director
  • American Express, Strategy Director
  • Apple, Director of Digital Strategy
  • Horizon Marketing Group, Inc. VP, Online Marketing
  • msnbc.com, Video Product Manager
  • Disney, Social Media Account Manager
  • Razorfish, Strategy Director
  • PHD, Digital Media Director
  • T3, Media Buyer
  • The Nielsen Company, Director Mobile Media and Advertising
  • Six Flags Entertainment, EVP, US Director of Digital Communications
  • Starcom Mediavest, SVP, Group Director
  • PepsiCo, Director of Digital and Social Media
  • Mindspark, Social Marketing Manager
  • MediaVest, VP, Strategy & Operations
  • Williams Sonoma,  Director, Marketing
  • Sprint Nextel, Social Media Manager
  • Johnson & Johnson,  Director of Media and Advertising 
  • Coca Cola, Senior Vice President of Marketing

What To Expect

* Hear from the top names in social and online advertising as they share the secrets of connecting with consumers using social media and marketing.

* Gain indispensable knowledge and insight into emerging social media and trends within the field.

* Discover today’s best practices for online marketing and advertising using social media.

* Network with key social media pros, brand marketers, and agency executives.

* Follow highly specialized sessions on how to utilize social media sites, how to pick the right social channels for individual strategies, how to pick a social monitoring service, and more.

What Previous Attendees Are Saying

"I wanted to drop a note and let you know that I thought MediaPost's 2013 OMMA Social content was some of the best I've seen in the past two years at SXSW.  Thank you for allowing me to be a part of your day and conference."
Dan Clifford, Vice President, Marketing, Victoria's Secret

"OMMA is the TED of social media and contemporary marketing topics."
Homero Miranda, Digital Analytics, Carat

"I enjoyed everything about the show. Keynote speakers, panels, learning how people are using social media for e-commerce - all great."
Corri Reichert, Media Manager, Pizza Hut, Inc.

"OMMA keeps me in the loop. I would recommend that anyone who wants a future in advertising attend OMMA Social."
Suzanne Sanders, Redwood Empire Stereocasters

"OMMA Social brought together some incredibly bright minds for a day filled with useful insights, keen observations and most importantly, real world examples of Social Media success. Highly recommended for anyone involved in Social Media... and who isn’t?"
Frank Neill, Director, Business Development, Realtime Media

“Great event!  Well worth the time and investment. The content was up-to-date, fresh, and extremely insightful - the panelists were enthusiastic in their discussions and knowledgeable on a variety of subjects. Stand-out event – look forward to next year!”
Michael Deichmiller, Media Manager, Butler/Till Media

“The caliber and level of speakers was TOP NOTCH at this event.  Very happy I attended."
Janet Driscoll Miller, President & CEO, Search Mojo

"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"
Kevin Klein, Sr. Marketing Manager, Global Display, Amazon.com

"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting.  Great events!"
JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA

“The OMMA conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next.  The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
Ian Schafer, Founder & CEO, Deep Focus