Wednesday, September 28
1:00 PM Beyond Completion Rates - How social video works
Get the latest insights on how how new feed-based media environments like Twitter impact how people consume content. Join Twitter and IPG Mediabrands to discuss the latest research on consumer's mindset, perceptions of your brand, and the effectiveness of your branded video messages.
Presenter: Heather O'Shea, Global Agency Research Lead, Twitter
Heather O’Shea is the Global Agency Research Lead at Twitter. She is responsible for designing thought leadership studies in partnership with advertising agencies that deepen our knowledge of consumer behaviors and identify actionable opportunities for advertisers. Prior to joining Twitter, Heather served as a vice president of research at UM where she led measurement and optimization across all Johnson & Johnson brands. During her career, she has conducted media research for a variety of brands, including Colgate-Palmolive, Sony, and Campbell’s. She received her M.B.A. in marketing from Baruch College.
Presenter: Nick Childs, Chief Creative Officer, Initiative
Nick Childs joined Initiative in 2015 to extend creative and strategic storytelling across all platforms to better connect clients and audiences. With extensive experience in campaign development, content creation, and production, he has overseen every level of creative leadership – from tentpole work on billion-dollar brands, to award-winning, micro-budgeted social media projects.