Thursday, May 22
8:15 AM Sponsor Breakfast Presentation
The explosion of digital media channels - including the rise of online video consumption - creates a tremendous media opportunity for marketers to engage with the hyper-connected consumer, but it also requires them to rethink the planning and execution of campaigns so that smart decisions can be made quickly and easily. The keynote will address the challenges of marketers looking to seize the opportunities across the entire ecosystem and advocate the application of marketing science principles to ensure a holistic, powerful strategy that considers data connectedness, efficiency and relevance across all channels and at all stages of the consumer journey.
1:10 PM Sponsor Lunch Presentation
What Advertisers Want:
Advertisers want it all: improved targeting and measurement, accurate comparisons between TV and digital video audiences, defining and measuring video viewability. In the ever-changing digital video ad ecosystem it's a challenge ensuring advertisers have the tools they need to achieve their digital advertising strategies. We'll address the concerns many advertisers have and highlight the solutions available today and those on the horizon for the future of digital video.
Lucas Krump, Director of Sales, BrightRoll
1:30 PM Sponsor Lunch Presentation
Magic Moments: Engage & Inspire Viewers with Long-Form Content
Jonathan Jacques, VP of Video Promotion at Virool, will discuss strategies of successfully launching branded viral video campaigns on YouTube. He will cover common mistakes Fortune 100 brands make and will highlight few success stories as well. In his presentation, Jon will present a case study, which will reveal the secret of how Virool made Turkish Airlines video, Kobe vs Messi, the Most Viral Brand video of 2013 and helped it amass over 137 million views.
Jonathan Jacques, VP of Video Promotion, Virool