Our Programming Committee is working on putting together the agenda with the latest topics. Please check back on the site often for real-time updates on session details and speaker line-up! Meanwhile you can take a peek at the Previous Sponsor Presentations.
Previous Sponsor Presentations
OMMA Video at Internet Week: Sep 2013
Blurred Lines and False Choices: How Technology Should Drive Success for Brands
There are a myriad of factors contributing to advertising success. For many, the drive for efficiency has surpassed the quest for greater effectiveness. For years, we've all been satisfied with proxies for success like ratings points and clicks. "Big data," the great hope for accountability, has become more like the great headache for marketers. Determining what matters to campaign success, is still relatively elusive, while efficiency remains a more immediate and attainable goal. In 20 minutes, VideoHub General Manager, Anthony Risicato, will debunk the myth that advertising efficiency and effectiveness are mutually exclusive, and how technology can power it all.
Crossing PlatformsAs a multi-platform media owner and operator, LIN Media is at the forefront of driving video to consumers via television, web, mobile, and social. Producing over 12,000 hours of original content per quarter and syndicating well over 100,000 hours of premium programming across its platforms, LIN Media is well versed in delivering video to audiences nationwide. Discover how marketers are integrating their advertising and crossing platforms, how user habits are shaping marketing messaging, and how to reach your audiences nationally and locally in unique and innovative new ways.
Presenter: Jamie Elden, SVP Sales / Head of Entertainment, LIN Digital
The LATEST in video advertising across social properties!Paid and earned advertising on social properties is changing fast, fast, fast! More inventory, more products, more users, more screens, more technology. Get it all laid out for you in this session. The LATEST made simple and engaging. See real-life examples of how celebrities and leading brand advertisers are using cutting edge video advertising techniques across leading social properties to amplify their reach. Video ad solution provider Mixpo will make sure you come out of this session an expert. A can’t miss workshop for anyone who wants to be the smartest in the room when it comes to video and social advertising. Attendees will receive the 2013 Social Video Report & Infographic.
Presenter: Walter Harp, VP Product Marketing, Mixpo
Walter Harp leads product marketing strategy at Mixpo and has served in senior product management and marketing roles in the online services space for over 15 years. Beyond Mixpo, he pulls from his seven years at Microsoft, leading online consumer services teams to generate tens of billions of ad impressions, and his years at AT&T when he built and managed partnerships for their emerging smartphone channels. He holds a Bachelor’s degree from Stanford and an MBA from Columbia.
Ad Tech 2.0: Bringing Power to the PublisherThe first wave of advertising technology focused on bringing marketing solutions to advertisers and agencies. But, as the complexity of a publisher's audience deepened, so did the need for tools to unlock its value. Enter Ad Tech 2.0. Todd Bender will demonstrate how their technology uses mathematical forecasting and data-driven insights to leverage audience value and strengthen publishers' go-to-market strategies.
Presenter: Todd Bender, Vice President, Publisher Platforms
Building a Digital Tree Fort in TV's BackyardTV is NOT dead. But it is rapidly changing before our eyes. The way we’re consuming media was unimaginable to most just under a decade ago and it will continue to get more complex and more multi-channeled. As consumers, advertisers and technologies move further into the IP delivered world, we face creative, measurement and delivery challenges and unfortunately, fraud. Despite the challenges, video advertising is best positioned to help advertisers be true storytellers. As an industry we need to defog the science behind IP delivered video advertising and the value it holds. Come hear how VINDICO is leading the charge.
Presenter: Matt Timothy, President of VINDICO
Solving the Sports Video Scale Problem
Sports has long been leveraged on broadcast as a main driver of television ratings and demand for sports inventory and the brand adjacency it creates are always at a premium. However, sports digital publishers have struggled to provide a year-round offering that can mirror the power and reach of sports broadcast / cable through video and have generally relied on display media as a compliment to sports television lead efforts.
Harnessing the power and avidity of sports through sight, sound and motion and creating that 1:1 video extension is a powerful tool and one that is typically leveraged around tent-pole, tightly controlled events --- and in the construct of digital, infrequently reaches sizeable audiences.
This is the problem that SNM ePlayer endeavors to solve; leveraging premium rights holder owned video and its multi-platform syndication to drive reach and scale against the most premium sports digital video assets. Amy Bartle and Rich Routman will talk multi-platform video consumption and how digital video, in particular sports digital video, helped LQ drive (i) relevant brand value metrics, (ii) unduplicated reach into LQ feeder markets and (iii) new brand exposure(s) to its targeted business traveler segments.
Amy Bartle, Director of Media and Digital Marketing, LaQuinta Inn & Suites (LQ)
Rich Routman, CRO, Sporting News Media (SNM)