Our Programming Committee is working on putting together the agenda with the latest topics. Please check back on the site often for real-time updates on session details and speaker line-up! Meanwhile you can take a peek at the Previous Sponsor Presentations.
Previous Sponsor Presentations
OMMA Programmatic Video: May 2015
The Programmatic TV Evolution
Programmatic buying, the process of buying media using automated technology, has transformed the way marketers, agencies and publishers buy and sell digital inventory. Now, TV is next. Rapid adoption for automated TV buying is expected in the coming years, but AdMore is doing it now. Brendan Condon, CEO AdMore and Media Properties Holdings, kicks off OMMA Programmatic TV & Video with an informative keynote.
Condon will provide insight on how TV networks can implement a programmatic TV strategy that will help them get more yield from their inventory and how automation superserves both the buy and sell side of the equation. This opening session is for brand marketers, sales execs, media buyers and planners, or anyone who wants to be ahead of the automation curve and begin implementing a programmatic TV strategy today.
Launched in 2013, AdMore is the nation’s largest automated TV buying platform reaching more than 110M households across 200 DMAs. AdMore optimizes TV campaigns that empower brands to more effectively and efficiently reach a targeted audience at scale. AdMore’s patented technology provides marketers and media buyers with real-time campaign analytics along with Nielsen-verified audience and ratings measurement. AdMore’s optimized, data-driven TV buying solution provides value to both TV networks and national advertisers.
AdMore is a division of Media Properties Holdings whose investors include private equity firms The Carlyle Group and HIG Ventures’ HIG Growth Partners. For more information: www.revshare.com/advertisers/admore
Presenter: Brendan Condon, CEO, AdMore and Media Properties Holdings
Brendan Condon joined Media Properties Holdings in 2010 and, as Chief Executive Officer, oversees the portfolio companies including REVShare’s CPA network; AdMore, the programmatic TV platform; and Lead Generation Technologies, its proprietary lead generation business.
Recruited to Media Properties Holdings by private equity owners The Carlyle Group and HIG Ventures’ HIG Growth Partners, Condon joined the company after a distinguished career at Time Warner. For more than 25 years, Condon worked in an executive capacity for several Time Warner divisions including Aol, Time Inc., and Time Warner Cable. His last post at Time Warner was as the Managing Director for the company’s London-based Platform A international advertising division where he led a team of 500+ employees across 10 European countries and Japan.
Condon’s diverse background includes extensive experience in M+A, finance, advertising sales and operations across a variety of media sectors.
He has been a keynote speaker at leading industry conferences and events across the US, Europe and Asia. He has also been a board member for the Electronic Retailer Association and a member of the Leadership Council for the EU Internet Advertising Bureau. Condon’s thought leadership editorials have been featured in MediaPost, Electronic Retailer, Response, Media, among others.
Mr. Condon has an MBA from Columbia University specializing in Finance and holds a BS in Mathematics from St John's University. He lives with his wife and twin daughters.
"The Future of Advanced TV"
More than half of advertising dollars spent annually are placed in television. Learn why the $250B opportunity belongs to digital as television audiences move online.
Presenter: Jeff Green, Founder and CEO, The Trade Desk
Jeff Green is CEO and cofounder of The Trade Desk, Inc., a global demand-side platform in the $20B programmatic advertising space. The Trade Desk was recently recognized among the top ten on Forbes Magazine’s list of America’s Most Promising Companies 2015.
In 2004, Jeff created the first online ad network, AdECN, which Microsoft acquired in 2007. Jeff’s passion for creating successful technology continues at The Trade Desk, which was recognized in late 2014 by Outside Magazine as one of the best places to work in America, and earned the same recognition for its New York office by Crain’s New York Business.