Tuesday, May 21
8:15 AM Sponsor Breakfast Presentation
Have We Reached a Tipping Point in Online Video Advertising?
Today, audiences can watch videos whenever and wherever they want through limitless services and channels. To reach them, advertisers are working with programmatic buying software and exchanges to automate their online ad initiatives, partnering with traditional ad networks to gain access across channels, and bidding on content at Upfronts. With all the disparate paths, it has become a logistical nightmare to get advertisers’ messages on every screen in every home. OneScreen created the Media Graph to make the business of video manageable again for all stakeholders. With one Media Graph account, exchanges, ad networks, agencies and advertisers can manage all of their digital video advertising initiatives, find new partners to access more inventory, and tap into rich advertising capabilities that offer true engagement. The Media Graph is empowering the industry to get the work of video done.
Presenter: Atul Patel, CEO, OneScreen
1:00 PM Sponsor Luncheon Presentation
Closing the Loop between Video Ad Exposure and Offline Sales
Advancements in ad technology now allow advertisers to determine if users who saw an advertisement actually purchased their product—or a competitor's—and to optimize campaigns to drive specific actions. Videology showcases new research and case study results from leading brands who are using this technology to drive their digital strategies and improve ROI.
1:20 PM Sponsor Luncheon Presentation
THE SUCCESS ENGINE FOR VIDEO
We could tell you that VHA, VideoHub for Advertisers, is a revolution in video advertising, powering some of the most forward thinking agencies in the world.
But it’s more fun to show you how and why.
Join VideoHub General Manager Anthony Risicato for this lean-forward look into how clients are leveraging VHA’s transparency, simplicity, and decision-making tools to see what’s working and why.
Presenter: Anthony Risicato, General Manager, VideoHub
Anthony Risicato is a 15-year interactive industry veteran, focused on marrying marketers to technology, brands to results, and building high-performance teams across a variety of disciplines.
Prior to VideoHub, Anthony was the CEO of Mobile Commons — a leading mobile technology platform provider. Anthony has also served as General Manager for search technology platform Covario; SVP/General Manager at digital marketing services firm Innovation Interactive; and head of business development for DoubleClick in Europe, Middle East, and Africa. He also managed the DART for Advertiser’s start-up and operations across the UK, France, Germany, Sweden and Ireland.
Anthony is a summa cum laude graduate of Pace University in New York.