Overview

Is Video Ready for its Close-Up?

The players are all here. It is time to get it on. After three years of chasing YouTube�s online dominance, the major contenders in the fight for video mindshare and ad spend have taken the field. Since our last OMMA video conference, Hulu launched, as has CBS�s Audience Network, MySpaceTV and scores of Webisodics like Quarterlife and The Guild. Virtually every major content provider now has a video strategy in place. And the market for eager viewers has never been more open after a TV writer�s strike, tepid �up front� spending and an invisible fall program schedule. But is online video and an ad model ready to fill the void? This time at OMMA Video we assemble the contenders to ask how do they all compete? Where should media buyers place their bets? And are we any closer to finding the right ad formats and business models to make online video a sustainable long-term game?

At OMMA Video, we�ll hear from the pioneers and leaders in the online video world both on the buy side and the sell side about where the fast-moving online video market stands. After two years of dynamic change, are we any closer to moving beyond the pre-roll? Are advertisers and publishers creating workable models for monetizing the wealth of user-generated video content that is driving so much traffic? Are advertisers really embracing those clean, well-lit places the major media brands are erecting? Big brands are starting to take better advantage of branded entertainment as a platform for their own video assets, but are they effectively getting into the Web eco-system and really attracting users? And is anyone, anyone, really making money off all the video, either as an ad vehicle or as a platform? More than half of online users watch video but less than 4% all Internet ad spending actually goes into this channel. That is an awful small purse to rumble over. Is there really a scalable model for advertisers in such a fragmented eco-system?

The players are here to fight it out, but over which audience and where? And for whose ad money�when?

Past OMMA Video Attendees Include:

Here is what you should expect to gain from attending OMMA Video:

• Hear from the top names in the online advertising industry as they share the secrets of connecting with consumers using online video   
• Gain valuable knowledge and insights into emerging video markets and trends   
• Discover today's best practices for online marketing and advertising using video   
• Network with VIPs, brand marketers and agency executives   
• Raise your skills and awareness in highly-specialized sessions on delivery, research, content creation, management, emerging platforms, and so much more
• Plus access to our Mini Trade Show. Tour the trade show floor to learn about the latest innovations from companies you know and trust while networking with experts in your industy. A Full Conference Pass also includes an invitation to the cocktail party sponsored by Vibrant Media, following the last session.

"The OMMA Video event was a well-focused show on a topic that is now on at the forefront of every online advertiser’s mind. Video will play a huge role in the future of online advertising, and, as evidenced by the crowd in attendance, is a major draw for advertisers, agencies and others that need to stay on the cutting edge. As a video ad pioneer and leader, EyeWonder was happy to be a lead sponsor and is looking forward to the next event.”

Jason Scheidt, Director of Marketing, EyeWonder

"By the end of the day it became clear - Broadcast Television Advertising might want to pay close attention to the elephant sitting in the corner.”

Marc Gaccione, Business Development Manager, Eyeblaster