Automating The Video Everywhere Future
Programmatic technologies and buying approaches are poised to dominate every channel, but for most brands video is the content they want to distribute everywhere. Getting programmatic video right on the Web will be critical to its migration eventually to mobile, TV and just about any connected screen.
At OMMA Programmatic Video during Advertising Week, we focus on the key questions and next opportunities around the channel. Experienced media buyers gather to explore the state of video inventory and the growing search for quality. In less than a year automated and self-serve video ad products have launched at the major social platforms, so we get the early returns on how these channels perform and get used. And as digital video expands beyond Web, mobile and TV, how will out-of-home screens on every imaginable space find a role in the new video everywhere media environment?
From Webisodes to airplane seats, Facebook clips to Roku boxes, OMMA Programmatic Video maps out a future of addressable screens.
OMMA Programmatic Video Attendees Include:
Recorded sessions from the last OMMA Video
What To Expect
* Hear the top names in programmatic digital video present keynotes, brand new research, case studies, tactics and strategies, latest trends, implementation techniques, and real world video applications and initiatives.
* Learn the latest trends for programmatic video advertising implementation and technology
* Network with agencies, brands, and other decision makers in the programmatic video sector
* Through onstage editorial content and interactions with other show attendees you will increase your understanding of programmatic video on all levels.
What Our Attendees Said
"We made some great connections at OMMA! Always love the attention, support & help from the MediaPost staff too!"
Liz Nejmeh, Events Manager, Tremor Video
"Always great to get in a room with thought leaders and hear different perspectives on the industry."
Rachel Andreus, Digital Manager, MEC
"This is a well run, interesting event featuring the true thought-leaders in the interactive marketing and media industry."
David Mattson, Director of Sales, East Coast, Channel Factory
"A high quality audience that complemented the high quality speakers. The intimacy of the room and the excellent questions made the OMMA panels much more interesting and informative than the standard blather we usually get from panel discussions."
Luke McDonough, CEO, RealGravity
"OMMA always shares the latest information, statistics, and news in the online video advertising industry. A can’t-miss show; highly recommended."
Tyler Pringle, Executive Producer, REP Interactive
"A must for anyone in the digital video business. Great opportunity to find out where the industry is, where it is going, and how this evolving medium will deliver value to advertisers."
Justin Fadgen, Sr. Director, Business Development, Grab Networks
"The day’s menu at OMMA was grounded in research, metrics, ROI and that last ten yards of the purchase funnel. Publishers, media buyers, advertisers and retailers are all looking for the right business model as it pertains to online video, and the panel sessions at this event were rich with these fundamentals. Well worth the price of admission!!"
Charles McCullagh, SVP Member Services & Technology, MPA
"OMMA was a fantastic branding and networking investment for SpotXchange. We were able to meet and explore business opportunities and partnerships with decision makers from both the advertiser and web site sides of the business who are working together to expand the budgets coming into the nascent online video advertising marketplace. The combined efforts are leading to further testing and validation of the advertising model offered by online video."
Paul Bowlin, Vice President, Regional Advertising Sales, SpotXchange