Social Video: Telling Stories At The Speed Of Scroll
Social platforms are not just a new distribution channel for streaming media. This is video storytelling and consumption redefined. At the Internet Week edition of OMMA video we tune into the new opportunity and challenge of telling marketers' stories in the radically new video consumption contexts of Facebook Video, Snapchat Stories, Twitter, Instagram, Vine and more.
This is not our father's prime time or even our older sister's YouTube. How do marketers craft narratives that catch attention in the nano-seconds of a lightning fast scroll habit? How do they find an authentic format that is native to environments that trade in self expression, not lean back consumption? And most important: can these platforms evolve from being the cool new hangouts to being measurable, reliable advertising opportunities with demonstrable ROI?
OMMA Programmatic Video Attendees Include:
Recorded sessions from the last OMMA Video
What To Expect
* Hear the top names in programmatic digital video present keynotes, brand new research, case studies, tactics and strategies, latest trends, implementation techniques, and real world video applications and initiatives.
* Learn the latest trends for programmatic video advertising implementation and technology
* Network with agencies, brands, and other decision makers in the programmatic video sector
* Through onstage editorial content and interactions with other show attendees you will increase your understanding of programmatic video on all levels.
Conference Content Programmer
What Our Attendees Are Saying About the OMMA Video Event Series...
“MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none.”
Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct
"If you are looking to hear from industry leaders then OMMA is the best event to do so. The companies who gave the Main Stage Sponsor Presentations presented compelling client case studies that made it difficult to want to leave your seat."
Matt Blasco, Managing Director of Analytics, Havas Worldwide
"Always great to get in a room with thought leaders and hear different perspectives on the industry."
Rachel Andreus, Digital Manager, MEC
"This is a well run, interesting event featuring the true thought-leaders in the interactive marketing and media industry."
David Mattson, Director of Sales, East Coast, Channel Factory
"A high quality audience that complemented the high quality speakers. The intimacy of the room and the excellent questions made the OMMA panels much more interesting and informative than the standard blather we usually get from panel discussions."
Luke McDonough, CEO, RealGravity
"OMMA always shares the latest information, statistics, and news in the online video advertising industry. A can’t-miss show; highly recommended."
Tyler Pringle, Executive Producer, REP Interactive
"A must for anyone in the digital video business. Great opportunity to find out where the industry is, where it is going, and how this evolving medium will deliver value to advertisers."
Justin Fadgen, Sr. Director, Business Development, Grab Networks
"The day’s menu at OMMA was grounded in research, metrics, ROI and that last ten yards of the purchase funnel. Publishers, media buyers, advertisers and retailers are all looking for the right business model as it pertains to online video, and the panel sessions at this event were rich with these fundamentals. Well worth the price of admission!!"
Charles McCullagh, SVP Member Services & Technology, MPA
"OMMA was a fantastic branding and networking investment for SpotXchange. We were able to meet and explore business opportunities and partnerships with decision makers from both the advertiser and website sides of the business who are working together to expand the budgets in the online video advertising marketplace."
Paul Bowlin, Vice President, Regional Advertising Sales, SpotXchange