Thursday, May 05
8:15 AM Sponsor Breakfast Presentation
Bing Network - Moving Forward
Bing is showing up everywhere - inside the apps, devices and services that YOUR customers use every day. In this session, we'll talk about how the Bing Network is preparing you to meet your future customers, no matter where they are or what they're doing. We'll look at where Bing stands in the development of natural language search and how we're thinking about cross-device attribution and user-intent pathing. Bing is committed to building connections between our agency and client partners, bringing unique, actionable data and insights to give you more reach and better results. This is how we're moving forward. Come learn about it.
Presenter: Rob Wilk, VP, North America Search Sales, Microsoft Search Advertising
Rob Wilk is the VP of North America Strategic Search Sales for Microsoft Search Advertising. Rob has 20 years of advertising and media experience, in which he’s spent the past 17 years specifically focused on digital media/paid search on both the agency and publisher sides. Before joining Microsoft, Rob was the founding VP of Sales at Foursquare where he built the sales team from the ground up. Prior to Foursquare, Rob worked at Yahoo! At Yahoo, Rob directed a team of U.S. and Canada based employees who were tasked with driving optimal paid search performance for Yahoo’s biggest advertisers with yearly revenue close to $1 billion. He oversaw the field search account management team, the global search account management team and the award-winning search optimization and strategy team.
Rob is a nationally recognized paid search expert and has spoken at SES, SMX, The Search Insider Summit and many more. He was also the co-chair of the SEMPO NY Tech Meetup.