Jeff Alderman is an accomplished sales and marketing leader. Jeff is a results-driven performance marketer, digital transformer, strategic seller, and digital strategist experienced across many industries, including retail, eCommerce, financial services, payments, insurance, health, travel, QSR, and B2B. Over the past 25 years, Jeff has specialized in helping businesses and advertising agencies strategically grow digital marketing, integrated media, demand generation, and business development practices. He's a born and raised Detroiter who has a passion for growing Michigan businesses and enjoys spending time with his wife and three kids experiencing the pure Michigan treasures.
Paid Search Trends & Strategies for 2024
Dive deep into the challenges marketers face, from rising costs to changing consumer habits. Learn how AdMedia's cutting-edge techniques, like AI and audience targeting, are reshaping the game. Discover the secrets to maximizing ROI and staying ahead of the curve in a cookieless world. With interactive sessions and real-world case studies, this event promises to unlock the mysteries of modern marketing. Don't miss your chance to revolutionize your approach and leave your competitors in the dust.
JP has a long history with search engines and search advertising systems, including in the 1990s with Inktomi (which became Yahoo Search) and the early beginnings of Google Adsense. He's also the Chairman of Coc Coc, a successful search engine and browser Company in Vietnam, and the Chief Scientist at Hubert Burda Media, a global media company.Jean-Paul earned a B.A. in Economics and M.A. in Philosophy from the University of Louvain (Belgium), and an M.S. in Computer Sciences from Stanford University.
New Search in the Age of AI: SEO and SEM at Brave Search:
If you're battling a giant like Google, and a mature SEO & SEM industry, you have to do things differently. So Brave Search built its own index with a powerful AI backend and fundamentally innovated the results page. In this talk, JP Schmetz discusses how Brave Search became the fastest-growing independent search engine since Bing, and shares how you can benefit from their work. Want to reach an audience of 60+ million high-intent users? Want to build your own search experiences or train AI with real-time data? Come learn more about Brave Search Ads, the Brave Search API, and more.
Peter Misek is a VP of Business Development at Zeropark Commerce Media with 15+ years of experience in the digital advertising space. Having first operated in the domain monetization field, where he managed a portfolio of over a million domain names, Peter is now focused on leading a Business Development team at Zeropark, a Commerce Media platform (part of Commerce Media Tech). Here at the Search & Performance Insider Summit, Petr and the Zeropark team are looking to connect with brands and agencies interested in driving efficient sales and incremental performance with future-proof commerce media solutions.
Consumer spotlight in commerce media: Engaging your audience in an ad-saturated landscape
In an age of ad oversaturation, brands and agencies face the challenge of retaining audience engagement amidst plummeting conversion rates. Quality content alone isn't enough; brands must strategically position themselves where their users frequent.
Join Zeropark for a discussion exploring how commerce media can empower platform owners to navigate these challenges, offering insights into optimizing user engagement, personalization, and channel diversification to thrive in today's competitive digital landscape.
Leo cofounded Perform Media in 2017 with the vision of bringing transparency and control to advertising across the Yahoo Bing Search Partner Network. Prior to Perform Media, he accumulated over 20 years of sales, product and executive management experience, most recently leading the Revenue Organization for the Americas at Yahoo. When he’s not in the office you can find him collecting whiskey or spending time with his wife and daughters.
Harness the Power of Contextual AI
Performance marketing isn’t performing the way it once was. Between changes in consumer behavior and reduced analytics data it’s becoming harder for advertisers to report a positive return on investment.
Shoppers aren’t clicking search engine sponsored ads at the rate they used to, forcing brands to redefine how they engage with customers. Through advances in deep machine learning and innovative ad formats, marketers can meet consumers where they are, on trusted publisher content within organic results.
Join Leo Polanowski, CEO of Perform Media to learn how to future proof your marketing by harnessing the power of contextual AI to drive incrementality and unparalleled performance.