Thursday, December 08
8:15 AM Sponsor Breakfast Presentation
The Future of Conversations
In a world where conversations are becoming the new user interface, the deepening relationship between humans and machines is creating a wealth of valuable data. This smarter, more intuitive intelligence is helping marketers deliver exactly what the consumer seeks and values, regardless of channel. In this session, we’ll share Microsoft’s vision of how innovation and the future of digital evolution is all being powered by search, and why these developments are so critical to every marketer’s success.
Presenter: Kya Sainsbury-Carter, Vice President, Global Partner Service, Microsoft Advertising
Kya Sainsbury-Carter, VP of Global Partner Service for Microsoft Advertising, leads strategic partner relationships and management across global Agency Holding Companies, global Syndication and Distribution partnerships and internal One Microsoft engagements.
Kya has held various Sales and Operations leadership roles within both Search and Display over the 10 years with Microsoft, prior to which she led Client Services for MarketSmart Interactive, a Search agency in Raleigh, NC and was the VP of Product Management at Art.com; she also spent 6+ years at Compaq and HP in roles across Latin America eCommerce and Enterprise Storage; in prior lives Kya was a financial analyst, a restaurant manager, a deadhead and a passionate international traveler and today she lives in Bellevue with her husband Neil of 19 years and her two sons.
Kya earned her MBA from Thunderbird School of Global Management and her undergraduate degree from University of Arkansas.
You can follow her on Twitter or connect with her on LinkedIn.
1:10 PM Sponsor Luncheon Presentation
Make Search Great Again!
Folks, when Google send its algorithm changes, they’re not always sending the best. They’re bringing bugs, they’re bringing spline. They’re matrix, and some, I assume, are graph theory. And yet, when those changes come tumbling down, in Jersey City, thousands and thousands of people are cheering. And the guy who writes these algorithms… His father was with Lee Harvey Oswald prior to him being shot. Maybe we should call for a total and complete shutdown of algorithms entering the search space until our country's representatives can figure out what the hell is going on?
Discover the truth about what’s really happening in search from industry pioneer Mike Grehan. Everything in this presentation appeared on the internet. So you can be assured that it is completely fact checked and indisputably correct.
[NB: It’s really a presentation about developing content around intent and being there “in the moment.”]
Presenter: Mike Grehan, CMO & Managing Director, Acronym
Mike is CMO & Managing Director at Acronym where he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns. Prior to joining Acronym Mike was Group Publishing Director at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Mike is the author of numerous books and white papers and is currently in the process of writing his third book to be published by Wiley. He is current Chairman of SEMPO, the industry’s professional association for search marketers.
You can follow Mike on Twitter
Friday, December 09
8:15 AM Sponsor Breakfast Presentation
Activating Consumer Intent to Deliver Sales
If you want to understand people’s needs and interests look at their intent. You no longer have to guess what they want, they will tell you. This session will focus on the growing importance of how machine learning is revolutionizing marketing from a demographic-based targeting endeavor to one rooted in the more effective method of mining consumer intent in real-time. And how delivering the most relevant and resonant ads to consumers converts sales at a greater frequency than with traditional methods.
Presenter: Alex Redmond, Senior Sales Director, Yieldbot
Presenter info coming soon.
1:15 PM Sponsor Luncheon Presentation
Can Search Be Machine Learned?
Everywhere we look, technology is looking to predict our needs, what actions we want to take, and how to best accomplish our objectives. We have made strides in recent years in search technology, but are we anywhere near where we could be? Is it possible to intelligently automate every aspect of search campaigns without losing performance efficiency? By understanding customers better, can we accurately predict how likely they are to convert? We will explore what is attainable if heavy investment in machine learning systems is applied to paid search campaigns.
Presenter: Dave Schwartz, VP, Sales & Account Strategy, Criteo
Dave Schwartz currently leads Criteo’s emerging search advertising business for the Americas. Prior to its acquisition by Criteo, Dave led all commercial operations at DataPop as Chief Revenue Officer, bringing to market the company’s semantic technology to optimize retail product catalogs for search. Prior to DataPop, Dave served as a category director at Yahoo, where he was responsible for driving marketplace adoption of the company's local search advertising solutions through management of marketing, content, product, and business development teams. He came to Yahoo through the acquisition of Overture Services, the world’s first pay-for-performance ad platform. Dave holds undergraduate and graduate degrees in economics from Stanford University and an MBA from the University of California, Los Angeles.